Embroidery Thread & Floss product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Embroidery Thread & Floss product on Amazon has a high level of customer satisfaction. With an average rating of 4.69 out of 5 and a total of 7838 reviews, it suggests that customers are generally happy with the product. As an AI language model, I would advise that customers should still read through the reviews to get a better understanding of the product and its potential drawbacks. It's also important to consider the category of the product and whether it meets your specific needs. Overall, the high rating and large number of reviews indicate that the Embroidery Thread & Floss product is a popular and well-liked item on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is brother, the most commonly moment of use is christmas, the most common location is sewing machine, the most common behavior is embroidery . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Embroidery Thread & Floss product are the brother (303 mentions), daughter (148 mentions), and friend (48 mentions). This suggests that the product appeals to a wide range of individuals, including family members and close friends. When it comes to the top three places to use the product, the sewing machine (8 mentions), Husqvarna (6 mentions), and sewing room (5 mentions) stand out. This indicates that customers primarily utilize the product in their sewing activities, with a particular emphasis on using it with specific sewing machine brands like Husqvarna. In terms of usage, embroidery (286 mentions) emerges as the most popular application for the product, followed by gift-giving (116 mentions). This suggests that customers are primarily using the Embroidery Thread & Floss for their embroidery projects, possibly to create personalized gifts for their loved ones. Based on this analysis, we can draw some conclusions about the customer profile. The data indicates that the product appeals to a diverse range of users, including family members and friends. It is likely that customers who purchase this product are involved in sewing activities, particularly embroidery, and enjoy creating personalized gifts for their loved ones. To cater to this customer profile, it would be beneficial to provide a wide range of thread colors and options suitable for embroidery projects. Additionally, offering tutorials or guides on embroidery techniques and gift-making ideas could further engage and support customers in their creative endeavors. Collaborating with sewing machine brands like Husqvarna could also be advantageous, as it seems to be a popular choice among customers. By understanding the customer profile and tailoring marketing efforts and product offerings accordingly, the company can better meet the needs and preferences of its target audience, ultimately driving customer satisfaction and loyalty.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are thread, color, spool, string, floss. The most mentioned elements about thread are slim(5.56%), breaks easy(4.26%).
The top 5 positive reviews are color, thread, quality, variety of color, threading. The most mentioned elements about color are good(16.76%), look good(7.86%).
breaks easy4.26%
tangle together3.60%
start break1.96%
look good7.86%
variety of color3.66%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Embroidery Thread & Floss is thread, accounting for 40.10% of the mentions. Additionally, the top five cons mentioned are thread, color, spool, string, and floss. On the other hand, the top pro aspect mentioned most is color, accounting for 41.51% of the mentions. The cons mentioned in the data suggest that there may be issues with the quality and variety of colors available in the embroidery thread and floss. Customers seem to have concerns about the thread itself, such as its durability or ease of use. The color of the thread is also mentioned as both a pro and a con, indicating that while some customers appreciate the color options, others may have reservations about them. To improve product development and selection in this category, it would be beneficial to address the mentioned cons. Manufacturers could focus on improving the quality of the thread, ensuring it is strong and durable. Offering a wider variety of colors and shades could also attract more customers. Additionally, it would be helpful to gather more specific feedback from customers to understand their preferences and requirements better. In conclusion, the sentiment analysis of the data suggests that there are both positive and negative aspects associated with the Embroidery Thread & Floss category. While color is appreciated by customers, there are concerns about the thread itself, as well as issues related to spools, strings, and floss. By addressing these cons and focusing on product development and selection, manufacturers can enhance customer satisfaction and improve the overall experience in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
variety in color9
color option2

Based on the data provided, it seems that customers primarily buy the Embroidery Thread & Floss product due to its product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, quality, and potential uses. A well-written and detailed product description can effectively communicate the benefits and advantages of the product, making it more appealing to potential buyers. Some reasons why the product description is the top feature could be: 1. Information: Customers rely on the product description to understand the specific details, such as the material, thread count, color options, and any additional features. This helps them make an informed decision before purchasing. 2. Quality assurance: A comprehensive product description can assure customers of the quality and durability of the embroidery thread and floss. It can highlight factors like colorfastness, strength, and suitability for various embroidery techniques. 3. Versatility: A detailed product description can showcase the versatility of the thread and floss, explaining its compatibility with different fabrics, embroidery machines, and techniques. This can attract a wider range of customers who have specific requirements. Based on this information, some suggestions for Amazon listing optimization could be: 1. Enhance product descriptions: Ensure that the product descriptions are detailed, accurate, and highlight the unique selling points of the embroidery thread and floss. Include information about the thread's strength, color options, compatibility, and any special features. 2. Use high-quality images: Include clear and visually appealing images that showcase the product's colors, texture, and packaging. This can help customers visualize the product and make a more informed decision. 3. Customer reviews: Encourage customers to leave reviews and ratings for the product. Positive reviews can further validate the quality and usefulness of the embroidery thread and floss, increasing customer trust and confidence. 4. Competitive pricing: While price was not the top reason for purchasing, it is still a significant factor. Ensure that the product is competitively priced compared to similar products in the market. By optimizing the product listing with these suggestions, you can effectively highlight the product's features, attract potential buyers, and increase the likelihood of purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
1kg spool9
large spool
spool big
1000m spool
big spool
for small spool
last long5
last long
less colorful5
more color
more white5
more black white
more black
more black white
more white more blackthe
big box4
large box
box big
black black white white4
black white
color white4
large size4
big size
large size
more color & style4
more color
order one color4
order color
order individual color
order single color

Based on the customer expectations mentioned, it seems that the most important factor for customers when it comes to Embroidery Thread & Floss is the weight of the spool. Customers have mentioned the desire for a 1kg spool multiple times, indicating that they want a product that will last them a long time and provide them with enough thread to complete multiple projects. Additionally, customers have mentioned that they want a product that will last long, indicating that they are looking for a high-quality thread that will not break or fray easily. This is likely an important factor for customers who are investing time and effort into their embroidery projects and want to ensure that their work will last. On the other hand, customers have also mentioned that they are looking for a product that is less colorful. This may indicate that customers are looking for a more muted color palette that is suitable for a wider range of projects and styles. Based on these customer expectations, sellers should prioritize product development that focuses on creating high-quality, long-lasting thread that comes in a 1kg spool. Additionally, sellers may want to consider offering a range of colors that includes both bright and muted options to appeal to a wider range of customers. In terms of marketing promotion factors, sellers should focus on highlighting the durability and longevity of their products, as well as the convenience of a 1kg spool. They may also want to consider showcasing the versatility of their thread by featuring examples of projects that can be completed using both bright and muted colors. By emphasizing these factors, sellers can appeal to customers who are looking for a high-quality, long-lasting thread that is suitable for a wide range of projects.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Shiny things!Dec. 2018
Like the colors and size of spools.
J Wilson
I keep coming back to this brand because it satisfies my need for good quality embroidery thread
Great thread!!! Use in my embroidery machine and have had positive results !!
Ordered these for mask sewing. I'm a novice working with a heavy duty machine, so I really can't say if the reason I'm seeing the needle thread snap is related to the quality of the thread or my technique. The colors are beautiful and the finished products seem durable. These got to me quicker than expected, and for that I am incredibly grateful. It is helping get masks completed and in hands in my community.
R. Phipps
Hard to useJan. 2022
Edit, The company contacted me and asked me to change my review. They sent me a refund and offered to send me a net to put over the spools to stop it from snagging. I have not received the net but I’m sure it will work. I did receive the refund. I do like the thread and the price. I’ll just have to keep nets on hand to use it. This is nice thread and the price is good. The problem is they made the spool cheaply. The thread gets caught on the bottom of the spool and breaks. They needed to put a flange or something like the other threads have. I’ll probably have to throw this away because I can’t sit by my machine and watch to see it doesn’t snag.
Beautiful colors
It's so hard to pick out thread colors online. I love that I can buy a set of shades of a color together, eliminating the guesswork. My Singer embroidery machine loves this thread.
Evania N.
I bought this as a small Christmas gift to me because I was running out of embroidery colors. This is really worth it for about $6. I believe I got the 60 piece set and wasn’t disappointed. The colors are amazing, and I am a fan of the selections of greens and neutral tones. I haven’t tested them yet but they look like they would hold well. It even brought a few skeins and a metal thing I don’t know what it’s for, but it needed more aliens for the amount I got. But overall I’m very happy!
The Beverlys
Great QualityJan. 2020
Was great quality for the money. There was a lot of them in a ton of different colors. The quality was as good as Micheals

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