Emergency Blankets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Arcturus Heavy Duty Survival Blanket - Insulated Thermal Reflective Tarp - 60" x 82". All-Weather, Reusable Emergency Blanket for Car or Camping. Thermal Barrier Blocks Infrared Signature
Swiss Safe Emergency Mylar Thermal Blankets + Bonus Gold Foil Space Blanket. Designed for NASA, Outdoors, Survival, First Aid, Gold, 10 Pack
PREPARED4X Emergency Blankets & Rain Poncho Hybrid Survival Gear and Equipment – Tough, Waterproof Camping Gear Outdoor Blanket – 4 Pack
ANTVEE Rain Ponchos for Women and Men (2 Pack) with Drawstring Hood for Adults
Arcturus Military Wool Blanket - 4.5 lbs, Warm, Thick, Washable, Large 64" x 88" - Great for Camping, Outdoors, Sporting Events, and Survival Kits

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Emergency Blankets product on Amazon has a high level of customer satisfaction. With an average rating of 4.67 out of 5 and a total of 6999 reviews, it suggests that customers are generally happy with the product. If you are considering purchasing an Emergency Blanket, it is important to read through the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, it is always a good idea to compare prices and features across different brands to ensure that you are getting the best value for your money. Overall, it seems that the Emergency Blankets product on Amazon is a reliable and well-regarded option for those in need of emergency supplies.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is winter lol, the most common location is car, the most common behavior is camp . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Emergency Blankets product is most commonly used by families, particularly those with children, and friends. The top places to use the product are in cars and other vehicles, as well as in the home. The most common uses for the product are during camping trips and in emergency situations. From this data, we can infer that the typical customer for this product is likely someone who values safety and preparedness, particularly when it comes to their family and loved ones. They may be someone who enjoys outdoor activities like camping, or who spends a lot of time on the road. They may also be someone who lives in an area prone to natural disasters or other emergencies. To better target this customer profile, it may be helpful to emphasize the product's durability and effectiveness in emergency situations. Marketing efforts could also focus on the product's versatility, highlighting its usefulness in a variety of settings, from camping trips to road trips to emergency situations at home. Additionally, offering bundle deals or discounts for larger purchases may appeal to customers who are looking to stock up on emergency supplies.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are blanket, product, wool, material, smell. The most mentioned elements about blanket are bad smell(7.08%), shed so bad(3.27%).
The top 5 positive reviews are blanket, quality, product, size, wool. The most mentioned elements about blanket are good quality(8.55%), warm little(7.22%).
bad smell7.08%
shed so bad3.27%
heavy heavy2.72%
a mess of lint everywhere1.09%
good quality8.55%
warm little7.22%
not a heavy blanket at all2.16%
keep me warm during the winter1.99%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of emergency blankets is related to their material, specifically the blanket itself. This includes concerns about the quality, product, size, and smell of the blanket. On the other hand, the top pro aspect mentioned most frequently is also related to the blanket, indicating that some users appreciate its functionality. To improve product development and selection in the category of emergency blankets, it would be beneficial to address the cons mentioned. Firstly, focusing on improving the quality of the blanket would help alleviate concerns about its durability and overall performance. Additionally, addressing issues related to the product, such as size and material, would enhance user satisfaction. Regarding the selection process, it would be wise to consider user feedback and preferences when choosing emergency blankets to offer. Paying attention to the cons mentioned, such as the material and smell, can help in selecting blankets that are made from more comfortable and odor-free materials. Furthermore, it would be valuable to conduct further research and gather more specific feedback from users to gain a deeper understanding of their needs and expectations. This information can guide product development and selection, ensuring that emergency blankets meet the requirements and preferences of the target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
best to1
bright color1

Based on the data provided, it seems that customers primarily buy emergency blankets due to the product description. This suggests that customers are motivated by the information provided about the product, which likely highlights its features, benefits, and potential uses. The product description is the top feature mentioned, indicating its importance in influencing customer purchasing decisions. Some reasons why the product description is crucial could be that it provides customers with a clear understanding of the blanket's functionality, durability, and versatility. It may also highlight any unique features or materials used, such as being waterproof or heat reflective. A well-written product description can instill confidence in customers, helping them make informed decisions. Based on this information, here are a few suggestions for optimizing an Amazon listing for emergency blankets: 1. Focus on creating a comprehensive and detailed product description that highlights the key features, benefits, and potential uses of the emergency blanket. 2. Use clear and concise language to convey the product's value proposition and differentiate it from competitors. 3. Include relevant keywords in the product title, bullet points, and description to improve search visibility and attract potential customers. 4. Utilize high-quality product images that showcase the blanket's design, size, and any additional features. 5. Consider incorporating customer reviews and testimonials to build trust and credibility. 6. Offer competitive pricing to attract price-conscious customers, as price was mentioned as a motivating factor, albeit to a lesser extent. By optimizing the Amazon listing based on these suggestions, sellers can enhance the product's appeal, increase visibility, and ultimately drive more sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do not use19
never use
do not use
large size15
large size
big size
last long4
last long
16 x 82
8 ' x 8
six foot by eight foot

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the size and functionality of emergency blankets. They do not want to see any unnecessary features or materials that could add weight or bulk to the product. Instead, they want a blanket that is lightweight, compact, and easy to store. To meet these expectations, sellers should prioritize product development that focuses on creating blankets that are both large enough to provide adequate coverage and small enough to be easily carried in a backpack or emergency kit. They should also consider using lightweight materials that do not compromise the blanket's ability to retain heat. In terms of marketing promotion factors, sellers should emphasize the practicality and functionality of their emergency blankets. They should highlight the blanket's ability to provide warmth and protection in emergency situations, as well as its ease of use and portability. Additionally, they could consider offering discounts or promotions to customers who purchase multiple blankets, as this could encourage customers to stock up on emergency supplies.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Overall rating 5/5 stars, light weight rating 5/5 stars, value for money 4/5 stars, durability null stars. Could not rate the durability since I only used one of the blankets once, let my apartment get down to around 50 degF, which is generally considered cold in the San Francisco bay area where I live. The blanket significantly traps body heat but the crinkly noise of the material can be distracting if wearing it in a quiet environment.
Meh. Not sure what these are good for. If they are giving these out in ICE camps, they are basically giving them very very little. My friend and I went camping and used these as a blanket for warmth and to protect from the ground (picnic style). Really, I'm not sure a regular piece of plastic wouldn't be just the same and more durable. Could be a user error. I was not impressed. Edited: changed my review two 2 stars because after we talked, we agreed they did very little. This was for 35-40° temps in the northern hemisphere.
Great product for the amazing price point. Super fast shipping!!
Alex Denes
great productDec. 2019
Great inexpensive emergency blankets.
Turd Ferguson
Great product. The company contacted me right away to make sure everything was good with my purchase as well (doesn't happen that often these days), which it was. I plan on ordering more in the future and I will most definitely be buying them from these guys again. That is unless the price skyrockets lol.
Just what I was looking for
Ty Wayne
RecommendMar. 2020
Arrived quickly. Good quality and a must have for hiking, your grab bag, and first aid kit. I recently was the first on the scene of a bad accident. I had the kids on triaged on the side of a road waiting for an ambulance and they were freezing. A few space blankets would have been perfect so now I have several in my car
Julie L.
Dont help with heat but keep wind off
When it starts to sleet at halftime these blankets are lifesavers. They are completely wind and waterproof. They can be a bit flighty in a strong breeze so hold on. In many other situations they are just as handy. To fold then remember always fold so the air has a path to escape. You will likely never get them as flat as the factory but you can come close.
Its as the product states a Mylar blanket these ones are little a bit more durable but I'd still preface treating them with care still they can rip but they are handy for emergency compact kits such as small medical kits where you don't have the room for a reusable thermal blanket. Honestly for what its worth I view this as a good emergency item that doesn't weigh a whole lot and can come in handy.

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