Emergency Light Sticks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Glow Sticks Bulk Wholesale, 25 6” Industrial Grade Industrial Grade Light Sticks. Assorted Bright Colors, Glow 12-14 Hrs, Safety Glow Stick with 3-Year Shelf Life, GlowWithUs Brand
Cyalume Military Grade Blue Glow Sticks - Premium Bright 6” ChemLight Emergency Glow Sticks with 8 Hour Duration (Bulk Pack of 10 Chem Lights)
EVERLIT Survival Emergency Glow Sticks- 6 Inches Light Sticks for First Aid Kit, Survival Kit, Camping, Hiking, Outdoor, Disasters, Emergencies Up to 12 Hours Duration… (6 Pack, Yellow)
Cyalume 9-00731 Snap Light Stick, 6", Red (Pack of 30)
Cyalume Glow Sticks Military Grade Lightstick - Premium Green 6” SnapLight Emergency Chemical Light Stick with 12 Hour Duration (Bulk Pack of 30 Chem Lights)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Emergency Light Sticks product on Amazon has a high level of customer satisfaction. With an average rating of 4.63 out of 5 and a total of 4881 reviews, it suggests that customers are generally happy with the product. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some customers may have had negative experiences with the product, but chose not to leave a review. If you're considering purchasing this product, it's always a good idea to read through the reviews carefully to get a better understanding of the product's strengths and weaknesses. Additionally, it's important to consider your own needs and preferences before making a purchase. Overall, based on the data provided, it seems that the Emergency Light Sticks product on Amazon is a popular and well-regarded option in its category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is night, the most common location is car, the most common behavior is camp . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Emergency Light Sticks are parents with young children, as evidenced by the high number of mentions of "kid," "son," and "daughter." Additionally, the top places to use the product are in a car, house, or tent, indicating that these families are likely using the light sticks for outdoor activities such as camping or for emergency situations. Given the high number of mentions of "camp" and "emergency," it's clear that the primary usage of the product is for outdoor activities and emergency situations. This suggests that the customer profile for this product is likely individuals who enjoy spending time outdoors, such as hikers, campers, and hunters, as well as families who want to be prepared for emergencies. Based on this data, it may be beneficial for the company to target their marketing efforts towards families with young children who enjoy outdoor activities, as well as individuals who are interested in emergency preparedness. Additionally, the company may want to consider expanding their product line to include other emergency preparedness items, such as first aid kits or emergency blankets, to appeal to this customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are light, glow stick, stick, red, color. The most mentioned elements about light are fade after approximately 5 hour(2.44%), flimsy(1.83%).
The top 5 positive reviews are glow stick, light, color, glow, product. The most mentioned elements about glow stick are bright(4.27%), good quality(1.80%).
fade after approximately 5 hour2.44%
not bright enough0.61%
are not very bright0.61%
barely distinguishable even at close range0.61%
glow stick9.76%
glow stick11.69%
good quality1.80%
long lasting0.90%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant con of emergency light sticks is their light, which is mentioned in both the top 1 and top 5 cons. Additionally, the color and glow stick aspects are also mentioned as cons. On the other hand, the top pro aspect is the glow stick feature, which is mentioned in the top 1 pro aspect. Overall, it appears that the light sticks are effective in providing emergency lighting, but there are some issues with the quality of the light and the color. The glow stick feature is a significant advantage, but it seems that there is room for improvement in other areas. To improve the product, manufacturers could focus on improving the quality of the light and the color options available. Additionally, they could consider adding features that make the light sticks more versatile, such as the ability to attach them to different surfaces or adjust the brightness. By addressing these issues, manufacturers could create a more well-rounded product that meets the needs of consumers in emergency situations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bright color3
12 hour glow time1
different color1

Based on the data provided, it seems that customers are primarily motivated to buy Emergency Light Sticks based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and specifications, in order to make an informed purchasing decision. Some possible reasons why product description is the top feature could be that customers want to know how long the light sticks will last, how bright they are, and whether they are waterproof or not. They may also be interested in learning about any additional features, such as the ability to attach the light sticks to clothing or gear. To optimize an Amazon listing for Emergency Light Sticks, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include using bullet points to break down the information into easily digestible chunks, as well as including high-quality images and videos that showcase the product in action. Other potential optimization strategies could include offering competitive pricing, leveraging social proof by highlighting positive reviews and recommendations from friends, and using targeted keywords and tags to improve search visibility. By focusing on these key areas, sellers can increase the likelihood of attracting and converting potential customers who are looking for high-quality Emergency Light Sticks.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long7
last long
longer lasting4
last longer
longer lasting
2 year3
5 year
five year
brighter and longer3
brighter and last longer
brighter long lasting
brighter or last longer
10 year shelf life2
4+ year shelf life
4yr shelf life
12 color2
6 color

Based on the information provided, it is unclear what specific customer expectations are for emergency light sticks. However, in general, customers who purchase emergency light sticks likely have certain expectations such as: 1. Reliability: Customers expect emergency light sticks to work when needed, without fail. This means that the product should have a long shelf life and be able to withstand extreme temperatures and weather conditions. 2. Brightness: Customers expect emergency light sticks to be bright enough to provide adequate illumination in emergency situations. The brightness level should be clearly stated on the packaging or product description. 3. Durability: Customers expect emergency light sticks to be durable and able to withstand rough handling. The product should be made of high-quality materials that can withstand impact and other forms of damage. To meet these expectations, sellers should prioritize product development by focusing on improving the reliability, brightness, and durability of their emergency light sticks. This could involve using higher-quality materials, improving the manufacturing process, or conducting more rigorous testing to ensure that the product meets customer expectations. In terms of marketing promotion factors, sellers should emphasize the reliability, brightness, and durability of their emergency light sticks in their marketing materials. They should also highlight any unique features or benefits that their product offers, such as longer shelf life or brighter illumination. Additionally, sellers should consider offering promotions or discounts to encourage customers to try their product and leave positive reviews.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

In my decade and a half in the military I have probably gone through thousands of Cyalume ChemLight just myself. They have a million uses, both fun and functional. But most important the Cyalume models have proven to be utterly reliable and bright. When a chemstick might be your only chance of rescue, identification, light or escape, having one that is bright, works and lasts is very important. You can use chemsticks in areas where it is not safe to use other sources of light, like flashlights. So following a car accident for example, where fuel may be all over, it is better to have a stick to break and be able to see than using a flashlight. For this reason I keep several in all of my vehicles and change them out regularly. They can also be used as flares to mark an area without worrying about fire or flame. The uses for them are only limited by imagination, from Christmas lights to Fourth of July 'rockets' there is a lot of fun and use to be had.
Not to bright in the AM but still had a little light left. Its reasonably bright for what they are and probably brighter than most but it will never replace a rechargeable flashlight.
Mr. G
Have been using these for years. These guys wrote the book on light sticks. Better made and last longer than the cheap import copies.
A nice long lasting light source for my car emergency kit in addition to my battery headlamp. Great for signaling help or just marking a stalled or stranded vehicle. They don’t give off heat like a flashlight or candle and are safe for smaller hands to handle.
Chris S.
ScamAug. 2021
These are deff not military grade chem lights these are dim and last only a few hours at a very low light was not impressed save your money and time and get battery operated stick lights.
It wasn't as bright at 24 hours, but still visible in the dark. Easy to use.
Light stickJul. 2020
Bright and last a while
Bo Chen
I know hyperinflation is hitting everyone but this is ridiculous... in the photos it shows as 80% filled but the latest batch only has them about 60% filled
I’ve had issues with generic chemical light sticks and always come back to these. I carry a couple in my SAR pack to mark trail intersection and give to subjects to help me see them on walks out of the woods.
Five StarsApr. 2018
Great light!

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