Engine Hoists & Stands product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Engine Hoists & Stands product on Amazon has a high level of customer satisfaction. With an average rating of 4.47 out of 5 and a total of 1792 reviews, it suggests that many customers have had positive experiences with this product. If you are considering purchasing an Engine Hoist or Stand, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to compare this product with other similar products on the market to determine which one is the best fit for you. Overall, it seems that the Engine Hoists & Stands product on Amazon is a popular and well-regarded choice among customers. With a high level of customer satisfaction, it may be worth considering if you are in the market for this type of product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is summer, the most common location is garage, the most common behavior is pull engine . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the husband, wife, and friend. The husband is mentioned the most, followed closely by the wife and friend. This suggests that the product appeals to individuals who are involved in automotive activities and maintenance, with the husband being the primary user. When it comes to the places where this product is commonly used, the garage takes the lead with a significant number of mentions, followed closely by the jeep and car. This indicates that the product is primarily utilized in a home garage setting, particularly for automotive-related tasks involving the husband, wife, and friend. In terms of usage, the top two mentions involve pulling the engine and laying the jeep top on the product. This suggests that the product is commonly used for engine-related tasks, such as repairs or replacements, as well as for conveniently working on the jeep top. Based on this analysis, the customer profile for this product can be described as individuals who are passionate about automotive maintenance and repair, particularly in a home garage setting. They are likely to be experienced in working with engines and may own a jeep or car that requires regular maintenance. To better cater to this customer profile, it would be beneficial to provide additional features or accessories that enhance engine-related tasks. This could include adjustable height options, sturdy construction, and compatibility with different engine types. Additionally, offering resources or guides on how to effectively use the product for laying the jeep top on could be valuable to customers. Furthermore, considering the close involvement of the husband, wife, and friend, it would be wise to offer package deals or discounts for multiple purchases. This could encourage customers to buy additional units for their friends or family members who share similar interests. Overall, understanding the customer profile and their specific needs will help in tailoring marketing strategies, product features, and customer support to better serve this target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are instruction, handle, direction, chain, knob. The most mentioned elements about instruction are confuse(1.71%), are not great(1.14%).
The top 5 positive reviews are stand, instruction, product, engine stand, leveler. The most mentioned elements about stand are solid(4.02%), good quality(2.79%).
are not great1.14%
good quality2.79%
more stable0.93%
simple to assemble0.93%
go together easily0.62%
engine stand5.26%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Engine Hoists & Stands has both pros and cons. The top pro aspect mentioned most is the stand, which suggests that customers appreciate having a stable base for their engine hoist or stand. However, the top con aspect mentioned most is instruction, which indicates that customers may struggle with understanding how to use these products. Other common cons mentioned include issues with the handle, direction, chain, knob, and leveler. These issues may make it difficult for customers to operate the engine hoist or stand effectively, which could lead to frustration and potentially even safety concerns. To improve product development and selection in this category, manufacturers should focus on providing clear and detailed instructions for their products. They should also consider improving the design of handles, chains, knobs, and levelers to make them more user-friendly and intuitive. Additionally, manufacturers could explore new features and technologies that could make engine hoists and stands easier and safer to use. By addressing these issues, manufacturers can create products that are more appealing to customers and better meet their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high weight rating1
prime eligible1

Based on the data provided, it seems that customers primarily buy engine hoists and stands based on the product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, engine hoists and stands are technical products, and customers want to ensure that they are purchasing the right equipment for their needs. A detailed and accurate product description helps them understand the features, specifications, and capabilities of the product, giving them confidence in their purchase decision. Additionally, engine hoists and stands are often considered significant investments, so customers want to make sure they are getting a reliable and durable product. A well-written product description that highlights the quality, materials used, and construction of the hoist or stand can help build trust and convince customers of its value. Based on this information, here are a few suggestions for optimizing Amazon listings in this category: 1. Focus on creating comprehensive and detailed product descriptions that highlight the key features, specifications, and benefits of the engine hoists and stands. Include information about weight capacity, materials used, ease of use, and any unique selling points. 2. Use high-quality images that showcase the product from different angles and provide a clear view of its features. Consider including images that demonstrate the hoist or stand in use, giving customers a better understanding of its functionality. 3. Incorporate customer reviews and ratings into the listing. Positive reviews and testimonials can help build trust and credibility, especially if they mention the accuracy of the product description and the overall satisfaction of previous buyers. 4. Offer competitive pricing. While price is not the top feature, it still plays a significant role in the purchase decision. Ensure that the pricing is competitive compared to similar products in the market. 5. Leverage the brand reputation, if applicable. If the product is associated with a well-known and trusted brand, highlight this in the listing to further build customer confidence. By optimizing the product description, images, pricing, and leveraging brand reputation, sellers can enhance their Amazon listings and attract more customers in the engine hoists and stands category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
instruction good
chain longer2
chain longer
good install instruction2
good install instruction
install manual good instruction
hold up1
hold up
2 inch wide spread1
2 inch wide spread
2 year1
10 year
2 year ago1
year ago
4 last1

Based on the mentions provided, it seems that customers who are interested in Engine Hoists & Stands are primarily looking for clear and detailed instructions on how to use the product effectively. This suggests that sellers should prioritize creating user-friendly manuals or videos that can help customers understand how to assemble and operate the hoists and stands. Additionally, customers seem to be interested in longer chains, which could indicate a desire for greater flexibility in terms of how and where the hoists and stands can be used. Sellers may want to consider offering different chain lengths or adjustable chains to meet this need. Finally, the mention of features suggests that customers may be looking for additional functionality beyond the basic lifting capabilities of the hoists and stands. Sellers could consider adding features such as locking mechanisms, adjustable height settings, or built-in tool trays to make their products more appealing to customers. In terms of marketing promotion factors, sellers should focus on highlighting the ease of use and versatility of their products, as well as any unique features that set them apart from competitors. They may also want to consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews, which can help build brand reputation and attract new customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Todd Bryant
Three StarsNov. 2016
It is difficult to use with one person like they state.
It was always such a hassle taking my hardtop off my Jeep. My son needed to help me and I was always looking for 3-4 days of clear weather. With this hoist, I can remove and replace the hardtop solo and anytime I want. The Jeep has been topless more in the last month than the previous 5 years. You need a little home improvement experience and skills to install. it took less than 2 hours to install.
Product works great. I was a little apprehensive installing it since my ceiling is only 8ft but it worked out well. Probably took around 5 hours total to install everything since I had to run the cross boards.
This system is built well and strong. When you hoist up your top (Jeep Wrangler hard top) you know it will be safe and secure. It is try a one person operation as described.
I bought this so my 12'8" Hobie Outfitter fishing kayak can be easily loaded and unloaded on my car's roof rack by myself. My storage was initially a shelf I built myself. It works but safe loading was a 2-person task. Looked at the cheaper options some costing hundred dollars less, but the Harken's components and built-in safety mechanism is worth every penny. It takes careful planning and patience to install, but I am a perfectionist. LOL. I wanted it perfectly level and the boards truly square are the reasons why it took me longer. But it is worth the effort. Recommend 100%.
Joel De Gan
It hoists and is easy to do solo (even one-handed). The setup is a good bit of work and it will probably take a while to get the load fully even, this is not a fully all-in-one hoist as you need the 2x6's and lag screws (don't forget washers with your lag screws) to get it set up. Once you have spent the day screwing things into your ceiling that obviously don't come with the kit, then this goes really fast.
Great product, instructions were average. Nothing to crazy but it took a few tries to get the knots right. Once everything was setup properly I went to lift the roof off my jeep and after about an inch off the body SNAP the center pully organizer screws actually broke in half with the threads still in my beam (see pictures) thankfully the locking system worked so my roof didn't crash down but I had to go replace these screws with real stainless screws instead of the junk they provided. So even though I consider that a major issue there are flaws in screws and the system really does work well. For that I gave a 3 star.
Billy Bonds
Five StarsJul. 2016
Works great, does exactly what it was meant to.
J. Lang
Solid product. Clear install instructions. Works perfectly.
The hoist was easy to install and the directions were pretty clear. It works awesome at lifting my top off. It makes it easy doing it by yourself I couldnt be happier.

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