English Muffins product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Wolferman's Favorite Flavors English Muffin Sampler
Thomas Original English Muffins (18 pk.) (pack of 2)
Katz Gluten Free English Muffins | Dairy, Nut and Gluten Free | Kosher (6 Packs of 4 Muffins, 11 Ounce Each)
Katz Gluten Free Cinnamon Raisin English Muffins | Dairy, Nut and Gluten Free | Kosher (1 Pack of 4 Muffins, 11 Ounce)
Thomas Original English Muffins (18 pk.)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the English Muffins in question have an average rating of 4.28 out of 5, based on a total of 935 reviews. This indicates a generally positive customer satisfaction level. With an average rating above 4, it suggests that the majority of customers are satisfied with their purchase of these English Muffins. The high number of reviews, 935 in total, also indicates a significant level of customer engagement and interest in this product. Considering the positive customer satisfaction, it is likely that these English Muffins are of good quality and meet the expectations of most buyers. However, it is important to note that individual preferences may vary, and some customers may have had different experiences or expectations. Based on this data, my advice would be to continue maintaining the quality and consistency of the English Muffins. It would also be beneficial to encourage customers to leave reviews, as this helps build trust and provides valuable feedback for potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is girlfriend, the most commonly moment of use is morning, the most common location is freezer, the most common behavior is leisurely breakfast . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the English Muffins product is most commonly used and mentioned by individuals who have a significant other (28 mentions) and a family (11 mentions), with a smaller number of mentions for kids (9 mentions). This suggests that the product may be popular among those who are looking for a quick and easy breakfast option for themselves and their loved ones. In terms of where the product is used, the freezer is the most common location (13 mentions), which could indicate that customers are buying the muffins in bulk and storing them for later use. The grocery store is also a popular location (5 mentions), which suggests that customers are actively seeking out the product when they go shopping. The most common usage of the product is for leisurely breakfasts (15 mentions), which could indicate that customers are enjoying the muffins as a weekend treat or a special breakfast option. Additionally, the product is mentioned as a gift-giving option (8 mentions), which suggests that customers may be purchasing the muffins as a thoughtful present for friends or family members. Based on this data, it seems that the typical customer profile for this product is someone who is looking for a convenient and tasty breakfast option for themselves and their loved ones. They may be busy individuals who don't have a lot of time to prepare breakfast from scratch, or they may be looking for a special treat to enjoy on the weekends. Additionally, the fact that the product is mentioned as a gift-giving option suggests that customers may be looking for a thoughtful and unique present to give to others. To appeal to this customer profile, it may be helpful for the company to focus on marketing the product as a convenient and tasty breakfast option that can be enjoyed by individuals and families alike. They could also consider offering special promotions or discounts for bulk purchases, as well as creating gift-giving packages that include the muffins along with other breakfast items or accessories.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are texture, muffin, english muffin, product, taste. The most mentioned elements about texture are bad(8.00%), change from firm to flimsy when butter(2.00%).
The top 5 positive reviews are taste, texture, flavor, english muffin, muffin. The most mentioned elements about taste are good(21.85%), complex(0.84%).
change from firm to flimsy when butter2.00%
do not hold up too well2.00%
english muffin12.00%
good or good that0.84%
english muffin9.24%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the English Muffin category has mixed sentiment with both pros and cons mentioned frequently. The top pro aspect mentioned is taste, while the top con aspect is texture. Other cons mentioned include muffin, product, and flavor. To improve product development and selection, it may be beneficial to focus on improving the texture of English Muffins. Additionally, addressing the issues with muffin and product may also help to improve overall customer satisfaction. It may also be helpful to conduct further research to better understand the specific concerns and preferences of customers in this category. By addressing these issues and focusing on customer preferences, it may be possible to improve the overall sentiment and satisfaction with English Muffins.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
low carb1
sample box1

Based on the data provided, it seems that customers are primarily motivated to buy English muffins based on the product description and advertising attraction. This suggests that customers are looking for a clear and compelling description of the product, as well as eye-catching advertising that draws their attention. One possible reason why product description is the top feature is that English muffins are a relatively simple product, and customers may be looking for specific details about the texture, flavor, and ingredients. Additionally, customers may be looking for information about how to use the product, such as whether it can be toasted or used in recipes. To optimize an Amazon listing for English muffins, it would be important to focus on creating a clear and detailed product description that highlights the unique features and benefits of the product. This could include information about the texture, flavor, and ingredients, as well as suggestions for how to use the product. Additionally, it would be important to create eye-catching advertising that draws customers' attention and encourages them to click through to the product page. This could include high-quality images, compelling headlines, and persuasive copy that emphasizes the value of the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big box2
6 package of 4 muffin1
6 package of 4 muffin
adjust cutting machine more pleasing consistent end product1
adjust cutting machine more pleasing consistent end product
all natural alternative1
use natural ingredient
approach wholefoods sprout market place1
approach wholefoods sprout market place
are not expensive1
are not small or expensive
arrive no mold1
arrive no mold
available in store1
available in store near
best by date coding1
best by date coding

Analysis of Customer Expectations for English Muffins: 1. Big Box: Customers expect the availability of English muffins in larger quantities, preferably in a big box format. This suggests that sellers should consider offering bulk packaging options to cater to customers who prefer to stock up on their favorite muffins. 2. 6 Packages of 4 Muffins: Another customer expectation is the option to purchase English muffins in packages of six, with each package containing four muffins. This indicates that customers appreciate a convenient and standardized packaging size. Sellers should ensure that this packaging option is readily available to meet customer preferences. 3. Adjust Cutting Machine for Consistent End Product: Customers desire a more pleasing and consistent end product when it comes to English muffins. This suggests that sellers should focus on improving the cutting process to ensure uniformity in size and texture. By investing in better cutting machines or adjusting the existing ones, sellers can meet this expectation and provide a more satisfying product to customers. Suggestions for Product Development Prioritization: 1. Bulk Packaging Options: Given the customer expectation for big box packaging, sellers should prioritize the development of larger quantity options. This could involve introducing family-sized packs or value packs that offer a greater number of English muffins in a single purchase. 2. Consistency in Size and Texture: Improving the cutting process should be a priority for sellers. By investing in better cutting machines or implementing adjustments to the existing ones, sellers can ensure a more consistent end product. This will enhance customer satisfaction and loyalty. Marketing Promotion Factors: 1. Highlight Packaging Options: In marketing promotions, sellers should emphasize the availability of big box packaging and the convenience it offers. This can attract customers who prefer to buy in bulk or those looking for long-lasting supplies. 2. Emphasize Consistency: Sellers should communicate the efforts made to improve the cutting process and highlight the resulting consistent size and texture of their English muffins. This can be done through advertising, social media campaigns, or product descriptions to assure customers of the quality they can expect. 3. Customer Testimonials: Utilize customer testimonials to showcase positive experiences with the product. This can help build trust and credibility, encouraging potential customers to try the English muffins and experience the benefits themselves. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet customer needs and enhance their competitiveness in the English muffin market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The nooks and crannies just make these awesome, as whatever you make with them, the ingredients seep into them.
I like this brand of English muffins, but prefer the brand Bays!
Great tasteJul. 2021
The last very long
Okay... So the grocery reviews are almost making me want to cancel my Amazon Fresh Subscription. This is annoying.
I like these English Muffins except for the fact that they are pretty messy. So now I usually eat bagels which I like but they're not messy at all. But, every now and then I still eat these.
FruitAug. 2019
I want to review cantaloupe. It was bruised and had to discard half of it. The peaches were not ripe very hard and tasteless
James A
Five StarsDec. 2017
Stale...May 2017
Little stale and hard, unfortunately I couldn't use :(
Five StarsJul. 2016
Loved these since I was a kid!
These are really annoying to cut and way too crumbly. Also kind of flat and dry. I prefer the La Brea Bakery brand.

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