English Mustard product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Colman's Original English Mustard, 3.53 Ounce (00525139) (Pack of 2)
Colman's Original English Prepared Mustard 3.53 oz
Masterfoods Hot English Mustard 175g
Tracklements Strong English Mustard (140g)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the English Mustard product on Amazon has an average rating of 4.5 out of 5, based on a total of 431 reviews. This indicates a relatively high level of customer satisfaction with the product. With such a high average rating and a significant number of reviews, it suggests that the English Mustard product is well-received by customers. The positive feedback from a large number of reviewers indicates that the product meets or exceeds their expectations. Considering the high customer satisfaction, it is advisable for the seller or manufacturer to continue maintaining the quality of the English Mustard product. They should also focus on addressing any potential issues or concerns raised by customers in the reviews. Engaging with customers and responding to their feedback can help build trust and loyalty. Additionally, it would be beneficial for the seller to encourage more customers to leave reviews. This can be done by providing incentives or simply reminding customers to share their experiences. More reviews will not only provide a more comprehensive understanding of the product but also attract potential buyers who rely on customer feedback to make purchasing decisions. Overall, the English Mustard product appears to be performing well in terms of customer satisfaction. By maintaining quality and actively engaging with customers, the seller can continue to build a positive reputation and attract more customers in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is holiday, the most common location is england, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the English Mustard product is most commonly used by individuals in England and the UK, with Australia being the third most popular location. The top three users of the product are friends, husbands, and kids, indicating that the product may be popular among families and close social circles. Additionally, the top two uses of the product are for travel and gift-giving, suggesting that the product may be popular among individuals who enjoy trying new foods while traveling or who enjoy giving unique gifts to friends and family. Based on this data, it may be beneficial for the company to focus their marketing efforts on individuals in England, the UK, and Australia, as these locations seem to have the highest demand for the product. Additionally, the company may want to consider targeting families and close social circles, as these groups seem to be the most common users of the product. Finally, the company may want to consider promoting the product as a unique and flavorful gift option, as this seems to be a popular use for the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mustard, cap, bottle neck, bottle, pack. The most mentioned elements about mustard are get hot(18.18%).
The top 5 positive reviews are mustard, flavor, jar, wasabi, product. The most mentioned elements about mustard are solid(8.82%), flavorful(5.88%).
get hot18.18%
bottle neck9.09%
add good flavor2.94%
amaze on steak2.94%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that mustard is both the top pro and con aspect mentioned in the reviews for English Mustard. This suggests that while some people enjoy the flavor of mustard, others find it to be a negative aspect of the product. The other top cons mentioned include issues with the packaging, such as the cap, bottle neck, and pack. Additionally, some reviewers mentioned concerns about the flavor and quality of the product, with mentions of the flavor being too strong or the product being too spicy. On the positive side, the top pro aspect mentioned is also mustard, suggesting that those who enjoy the flavor find it to be a standout feature of the product. Based on this data, it may be beneficial for product development to focus on improving the packaging and addressing any concerns about the flavor and quality of the product. Additionally, it may be helpful to consider offering different varieties of English Mustard to appeal to a wider range of tastes. Overall, it is important to listen to customer feedback and make changes accordingly to ensure customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that the primary motivation for customers to buy English Mustard is the recommendation from friends, accounting for 75% of mentions. This indicates that word-of-mouth plays a significant role in influencing purchasing decisions for this product category. However, the product description is also an important factor, with 25% of mentions. This suggests that customers rely on the information provided in the product description to make informed choices. Here are a few reasons why the product description is the top feature: 1. Clarity: A well-written product description can clearly communicate the unique features, ingredients, and benefits of the English Mustard, helping customers understand what sets it apart from other brands. 2. Authenticity: A detailed product description can establish trust and credibility by providing accurate information about the product's origin, quality, and manufacturing process. 3. Appeal: Engaging and persuasive language in the product description can create a desire for the English Mustard, highlighting its taste, versatility, and potential uses. Based on this information, here are some suggestions for optimizing an Amazon listing for English Mustard: 1. Highlight Unique Selling Points: Ensure that the product description emphasizes the unique qualities of the English Mustard, such as its flavor profile, ingredients, or any special production methods. 2. Use Customer Testimonials: Incorporate positive reviews or testimonials from satisfied customers in the product description to reinforce the recommendation aspect and build trust. 3. Provide Detailed Information: Include comprehensive details about the product, such as nutritional information, dietary restrictions, and usage suggestions, to help customers make informed decisions. 4. Optimize Keywords: Conduct keyword research to identify relevant terms that customers might use when searching for English Mustard. Incorporate these keywords naturally throughout the product description to improve visibility in search results. 5. Enhance Visuals: Include high-quality images that showcase the product's packaging, texture, and serving suggestions. Visuals can enhance the overall appeal and help customers visualize the product. Remember, these suggestions are based on the provided data, and it's always important to continuously monitor customer feedback and adapt your listing accordingly to meet their evolving needs and preferences.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle2
big bottle
2-3 year life1
last up to 2 year
add subscribe & save1
subscribe & save
big jar1
large jar
big size container1
big container with more ounce
bite back1
bite back
buy 1 at a time in glass container1
buy 1 at a time in glass container
large container
do not contain vinegar tasty1
do not contain vinegar tasty
equal amount1

Analysis of Customer Expectations for English Mustard: Based on the provided information, it seems that customers have a few key expectations for English Mustard in this category. These expectations include a preference for a big bottle size, a longer shelf life of 2-3 years, and the option to subscribe and save. 1. Big Bottle Size: Customers seem to value a larger bottle of English Mustard. This could be due to various reasons, such as frequent usage, cost-effectiveness, or the desire to have a sufficient supply on hand. Sellers should consider offering larger bottle sizes to cater to this expectation. This could be in the form of family-sized bottles or bulk packaging options. 2. Longer Shelf Life: Customers expect English Mustard to have a shelf life of 2-3 years. This indicates a desire for a product that can be stored for an extended period without compromising its quality. Sellers should focus on developing formulations or packaging techniques that can enhance the product's shelf life. Emphasizing the longer shelf life in product descriptions and marketing materials can also help attract customers who prioritize this expectation. 3. Subscribe & Save Option: The mention of "subscribe & save" suggests that customers appreciate the convenience and cost savings associated with recurring deliveries. Sellers should consider implementing a subscription model for English Mustard, allowing customers to receive regular shipments at a discounted price. This can help build customer loyalty and ensure a steady stream of sales. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Bottle Size Options: Sellers should prioritize offering a range of bottle sizes, including larger options, to cater to customers' preference for a big bottle. Conducting market research or analyzing customer feedback can help determine the most popular bottle sizes and guide product development decisions. 2. Shelf Life Enhancement: Investing in research and development to extend the shelf life of English Mustard can be a valuable product development priority. This could involve exploring preservative techniques, packaging innovations, or natural ingredients that can help maintain the product's quality for a longer duration. 3. Subscription Model Implementation: Introducing a subscribe and save option can be an effective marketing promotion factor. Sellers should consider offering discounts or incentives for customers who opt for recurring deliveries. Promoting the convenience, cost savings, and hassle-free nature of the subscription model can attract customers and encourage repeat purchases. 4. Highlighting Quality and Freshness: Emphasize the quality and freshness of the English Mustard in marketing materials. This can be achieved through clear labeling, showcasing the ingredients, and highlighting any unique production methods or sourcing practices. Customers value high-quality products, and emphasizing these aspects can help differentiate the brand from competitors. By understanding and addressing these customer expectations, sellers can develop a product that aligns with market demands and implement effective marketing strategies to attract and retain customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I used to have my cousin from Australia send me this or bring a couple of bottles when he visited but now i can just get them here. If you like wasabi style heat with a great mustard flavor, this is the stuff for you. I love it. Use it sparingly because it will clear your sinuses out. Leave a bottle our at your next barbecue and watch the reaction of those who are cry babies or just clueless. Its great either way.
T. Sager
Great flavor!Mar. 2022
Great flavor! I originally tried Coleman's was to try and recreate the cold lamb sandwich with cilantro and Coleman's mustard mentioned by Anthony Hopkins in the movie Meet Joe Black (1998 film). After recreating that sandwich I really like this mustard because it's spicy. Just between Golden's Spicy Brown Mustard and "Chinese Mustard". Perfect for Bratwurst and Hot Dogs!
Ron Platukis
Three StarsJan. 2018
5 stars for mustard, 3 stars for shipping a damaged bottle. Update: contacted seller and they shipped out a replacement. Well done.
I discovered this mustard at a fine restaurant. My burger was brought to my table with this tiny personal bottle of savory mustard. I liked it. Later, I learned that to buy this I needed to purchase a quantity of thirty. So now I own thirty bottles. I enjoy that the tiny bottle easily fits in my pocket. Now, when I attend a barbecue or go to a restaurant expecting to order food requiring mustard, I bring my own. I no longer use bland deli mustard that is typically more water than mustard.
TastyDec. 2018
I tasted a bit unmixed. First thought was a touch of horseradish. I like it!
Great!Feb. 2020
The product was great. The shipping needs to be sealed better when shipped. Otherwise the mustard is excellent!
One StarOct. 2014
Ananda S.
Taste is excellent when applied on buttered bread etc. The price is too high - in Australia it costs only about 25% of this price!
This arrived a complete mess! The top was off and the contents everywhere!
So I was really hoping this was going to be a winner but it was a huge flop. First it took over a month to get here, trying to be a little understanding with the customs clearing and what not it still took longer than the time frame quoted. However when it arrived the taste was pretty bad. It was extremely salty. Like someone poured a whole ship of salt in it but left out the mustard. And yes there was a side of wasabi as a afterthought. But there was no heat. So not sure why this was labeled “hot English mustard” because the wasabi had zero bite to it. But you definitely wanted to drink tons of water because of the salt. It was gross. Not even my English father wanted to try it and that’s saying something about this. So I wouldn’t recommend this.

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