Entryway Furniture product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
SEE SRPING XX-Large 12 Pack Shoe Storage Box, Clear Plastic Stackable Shoe Organizer for Closet, Shoe Rack Sneaker Containers Bins Holders Fit up to Size 14 (Clear)
WLIVE Dresser for Bedroom with 5 Drawers, Wide Chest of Drawers, Fabric Dresser, Storage Organizer Unit with Fabric Bins for Closet, Living Room, Hallway, Nursery, Dark Grey

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the entryway furniture product in question has a relatively high customer satisfaction rating of 4.2 out of 5, based on a total of 26,505 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as price, quality, design, and functionality. Therefore, it's important to consider these factors when evaluating the product's overall value and suitability for your needs. If you're considering purchasing this entryway furniture product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare it to other similar products in terms of price, features, and customer reviews to ensure that you're getting the best value for your money. Overall, based on the data provided, it seems that this entryway furniture product is generally well-regarded by customers on Amazon. However, as with any purchase, it's important to do your research and consider your own needs and preferences before making a decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is dog, the most commonly moment of use is everyday, the most common location is house, the most common behavior is raining . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is likely some sort of entryway furniture that is primarily used indoors, with a significant number of mentions for use in the house and garage. The top three users mentioned are dog, kid, and husband, which suggests that the product may be geared towards families with children and pets. Additionally, the fact that "raining" is one of the top usage mentions may indicate that the product is designed to be durable and able to withstand wet conditions. Given this information, it may be beneficial for the company to focus their marketing efforts towards families with young children and pets, highlighting the durability and functionality of the product in a household setting. They may also want to consider emphasizing the product's ability to withstand wet conditions, as this seems to be a key usage scenario for customers. Additionally, it may be worth exploring ways to expand the product's outdoor use, as this was mentioned as a top usage scenario by some customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mat, product, rug, rubber, smell. The most mentioned elements about mat are will not remain flat(0.58%), bad quality(0.29%).
The top 5 positive reviews are mat, rug, color, product, design. The most mentioned elements about mat are solid(1.88%), good quality(1.79%).
Home & Kitchen > Furniture > Entryway Furniture
will not remain flat0.58%
bad quality0.29%
do not stay in one place well0.29%
not durable0.18%
off gas a really strong chemical plastic smell0.15%
good quality1.79%
look good1.60%
easy to clean0.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con aspect of entryway furniture is the mat, with 7.17% of respondents mentioning it as a negative aspect. Additionally, the top 5 cons mentioned include the product itself, the rug, the rubber, and the smell. On the other hand, the top pro aspect mentioned is also the mat, with 11.68% of respondents mentioning it as a positive aspect. Overall, it seems that the mat is a key factor in customers' perceptions of entryway furniture. While it is mentioned as both a pro and a con, it is clear that it is an important aspect of the product. The other cons mentioned suggest that customers may be concerned about the quality and durability of the product, as well as its appearance and smell. To address these concerns, product developers and selectors may want to focus on improving the quality and durability of the product, as well as addressing any issues with appearance and smell. Additionally, they may want to consider offering a wider variety of mats and rugs to appeal to different customer preferences. By addressing these concerns and offering a high-quality, customizable product, entryway furniture manufacturers can improve customer satisfaction and increase sales.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
machine washable4

Based on the data provided, it seems that customers are primarily motivated to buy entryway furniture based on the product description. This makes sense, as customers want to know exactly what they are buying and what features the furniture has before making a purchase. Additionally, price and recommendations from friends also play a role in the decision-making process, but to a lesser extent. To optimize Amazon listings for entryway furniture, it is important to focus on creating detailed and accurate product descriptions that highlight the features and benefits of the furniture. This can include information about the materials used, dimensions, and any unique features that set the furniture apart from competitors. Additionally, including high-quality images and customer reviews can help to build trust and increase the likelihood of a purchase. Finally, pricing should be competitive and in line with other similar products in the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size87
large size
big size
size large
large sizes
last long24
last long
last forever
last awhile
hold up16
hold up
wider around7
longer wide
more longer
longer lasting6
last longer
durable mat5
durable mat
durable door mat
durable floor mat
heavy duty mat

Based on the customer expectations mentioned, it is clear that durability and large size are the most important factors for customers when it comes to entryway furniture. Customers want furniture that can withstand wear and tear and last for a long time. This is understandable as entryway furniture is often used frequently and is subject to a lot of wear and tear. In terms of product development prioritization, sellers should focus on creating furniture that is made from high-quality materials and is designed to be durable. This could include using materials such as solid wood or metal, which are known for their durability. Additionally, sellers should consider incorporating features such as reinforced joints or protective coatings to help increase the lifespan of the furniture. When it comes to marketing promotion factors, sellers should focus on highlighting the durability and long-lasting nature of their entryway furniture. This could include using language such as "built to last" or "designed for durability" in their marketing materials. Additionally, sellers should consider showcasing the size of their furniture, as this is also an important factor for customers. Overall, sellers in the entryway furniture category should prioritize creating durable, long-lasting furniture that is also large in size. By focusing on these factors and highlighting them in their marketing materials, sellers can better meet the expectations of their customers and increase their chances of success in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very HandyJan. 2022
Pockets are the perfect size for flats and tennis shoes. I was actually really pleased with the included hooks that have an extra tab to ensure a snug, custom fit.
NiceApr. 2021
It is large and as described and certainly not expensive. Does the job
Functional!Jan. 2022
Shoes are a bit difficult to get out, but the fact that my shoes aren't laying all over my bedroom far outweighs that they are a bit difficult to get out!! I love it.
PerfectJul. 2022
Placed on inside of bathroom door to organize all of my makeup and I couldn’t be more happy with the outcome. I can finally see everything at a glance. Only wish I had purchased this sooner.
Tarsha Rivera
Good for the price better Quality arrived than I expected great item
Sarah Modugno
must buy!Oct. 2020
This was absolutely perfect and exactly what I was looking for to get rid of the shoe clutter in our small living room closet! Wish I had ordered earlier!!
Meghan Ashley
We needed a shoe organizer. Glad we chose this one. We actually bought 2!
I really liked this product and I am about to order another for my second closet. It fits over the door perfectly and there aren’t any snags when shutting the door.
AwesomeDec. 2020
Love it. Works great.

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