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Erotic Massage product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
SENDRY Wand Massager Mini Cordless - Smallest and Strongest 160 Vibration Modes - Handheld Wireless Waterproof Mute Rechargeable Personal Massager (Black)
wudroan Rechargeable Vibrator-20 Patterns & 8 Speeds-G-Spot Wand Vibrator Clit, Sex Toys, Vibrator for Her Pleasure, Female Adult Toys Quiet & Small Vibrator Dildo Personal Wand Massager(Black)
Cordless Massager, Rechargeable Waterproof Massager for Women, Powerful Speeds 20 Vibration Pattern, Handheld Personal Massage for Body Back Shoulder
Kama Sutra Naturals Massage Oil Island Passion Berry 8 fl oz/236 ml
Vibrating Cock Ring, Penis Ring Vibrator with 10 Vibration Modes & USB Rechargeable, Silicone Adult Sex Toy for Men, G spot Clitoral Vibrator for Woman Couple, Adult Sex Toys & Games

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is bedroom, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are vibration, battery life, button, battery, product. The most mentioned elements about vibration are solid(6.53%), flimsy(1.75%).
The top 5 positive reviews are vibration, battery life, product, vibration strength, battery. The most mentioned elements about vibration are solid(8.86%), good(3.63%).
not strong1.75%
battery life10.19%
can not be beat0.49%
do all the work for you0.18%
battery life12.12%
vibration strength6.77%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
vibration strength2
clean thoroughly without break it or short out because there are no metal attachments it ' s simply silicone so1

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long12
last long
last forever
leg strong9
more quiet
high vibration setting7
high vibration
low setting in vibration
low vibration set
low vibration setting
more vibration strength setting
low setting inch low7
low setting
low setting lower
4 last6
longer lasting6
last longer
vibration strong6
vibration strong
vibration strength good
battery good5
battery good
battery life good
petite size5

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Works WondersApr. 2021
With all different settings and speeds it takes care of all her needs. I guarantee she is ecstatic about this product. Make both of you happy and get one. :-)
Tony robinson
Purchased as a gift for my wife she LOVES it ! Definitely a gift that keeps giving!!
Kaelyn N.
I actually really liked this one for awhile! However the battery life is AWFUL. Probably doesn’t hold more than a 10 minute charge total. Bought it last May and now it doesn’t even work all of a sudden. Lights still flash but no vibration. Bummer.
This hand-held massager works well for localized pain relief. Ergonomically, it is well-designed, light-weight, and comfortable to hold. It has a ton of different modes and speeds, so you'll find whatever suits your fancy. The only thing I don't like it that the controls are the same color as the unit, and are a bit hard to find.
I’m having a major problem.. I can not charge it. The hole isn’t budging at all. This ruins the value of the product to me.
SMHJun. 2019
The charge doesn’t last long. I got it in February and now it won’t work at all.
D man
Good toyMay 2020
Not bad just not enough power
Relieves painSept. 2020
I used this product for numbness and pain in fingers and hand. It works very well and helps to relieve the pain
Great price and arrived early. Perfect
I would give it a five star but the battery life was a little short about a hour.

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