Essential Fatty Acids product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Black Seed Oil - 120 Softgel Capsules (Non-GMO & Vegetarian) Premium Cold-Pressed Nigella Sativa Producing Pure Black Cumin Seed Oil with Vitamin E - 500mg Each, 1000mg Per Serving
Sports Research Triple Strength Omega 3 Fish Oil Supplement - EPA & DHA Fatty Acids from Wild Alaskan Pollock - Heart, Brain & Immune Support for Adults, Men & Women - 1250 mg Capsules (30 ct)
MegaRed Krill Oil 350mg Omega 3 Supplement with EPA, DHA, Astaxanthin & Phopholipids, Supports Heart, Brain, Joint and Eye Health, No Fish Oil Aftertaste - 130 Softgels (130 servings)
Omega 3 Fish Oil 4,080mg - High EPA 1200mg + DHA 900mg Triple Strength Burpless Softgels - Arazo Nutrition (120 Soft Gels)
Nordic Naturals Ultimate Omega, Lemon Flavor - 60 Soft Gels - 1280 mg Omega-3 - High-Potency Omega-3 Fish Oil Supplement with EPA & DHA - Promotes Brain & Heart Health - Non-GMO - 30 Servings

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Essential Fatty Acids product on Amazon has a high level of customer satisfaction. With an average rating of 4.63 out of 5 and a total of 39,740 reviews, it is clear that many customers have found this product to be effective and worth purchasing. If you are considering purchasing this product, it is important to read through the reviews to get a better understanding of what customers are saying. Look for reviews that mention specific benefits or drawbacks of the product, as well as any potential side effects or concerns. Additionally, it is always a good idea to consult with a healthcare professional before starting any new supplement regimen. They can help you determine if this product is right for you and provide guidance on how to use it safely and effectively.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention the product are the husband, doctor, and friend. The husband has the highest number of mentions (497), followed by the doctor (369) and the friend (328). This suggests that the product is being discussed and used by individuals who are close to the user, including family members and healthcare professionals. When it comes to the top three places where the product is used, the bathroom and gym are mentioned almost equally, with 81 and 82 mentions respectively. This indicates that the product is commonly used in personal spaces where individuals engage in self-care activities. Additionally, the fridge is mentioned 32 times, suggesting that the product may need to be stored in a cool environment. In terms of usage, the top two purposes for using the product are for workouts (340 mentions) and to control cholesterol (146 mentions). This implies that the product is associated with physical fitness and maintaining heart health. It is likely that the product contains essential fatty acids, which are known to have various health benefits. Based on this analysis, we can suggest a potential customer profile. The ideal customer for this product could be someone who is health-conscious and actively engages in physical activities, such as workouts. They may also have concerns about their cholesterol levels and are seeking natural ways to control it. This customer profile may include individuals who are proactive about their well-being and are open to incorporating supplements or products containing essential fatty acids into their routine. To further refine the customer profile, it would be beneficial to gather additional information such as age range, gender, and specific health goals. This would help tailor marketing strategies and product messaging to effectively reach and engage with the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pill, capsule, product, bottle, large. The most mentioned elements about pill are big(15.60%), hard to swallow(3.75%).
The top 5 positive reviews are product, pill, capsule, quality, fish oil. The most mentioned elements about product are easy to swallow(30.01%), good quality(6.68%).
hard to swallow3.75%
strong smell1.41%
stick together0.47%
melt together0.33%
easy to swallow30.01%
good quality6.68%
easy to take0.27%
top quality0.27%
instant relief for dry eye0.18%
fish oil3.92%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Essential Fatty Acids has mixed sentiments. The top con aspect mentioned most is the pill, which suggests that consumers may have difficulty swallowing or digesting the product. Additionally, the top 5 cons of the vacuum, tip, and bottle all relate to the product's form or packaging, which may be inconvenient or unappealing to some consumers. On the other hand, the top pro aspect mentioned most is the product itself, which suggests that consumers appreciate the benefits of Essential Fatty Acids. However, it's worth noting that the top 5 cons also include the quality of the product, which may indicate that some consumers have had negative experiences with certain brands or formulations. To improve product development and selection, companies in this category may want to consider offering alternative forms of Essential Fatty Acids, such as liquids or gummies, to address the pill-related concerns. Additionally, they may want to focus on improving the quality of their products and ensuring that they are packaged in a way that is convenient and appealing to consumers. By addressing these concerns, companies can help to improve the overall sentiment towards Essential Fatty Acids and increase consumer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high epa14

Based on the data provided, it seems that customers are primarily motivated to buy Essential Fatty Acids based on recommendations from friends. This suggests that word-of-mouth marketing and social proof are important factors in driving sales in this category. However, it's also worth noting that a significant percentage of customers (34.35%) are influenced by the product description. This suggests that having a clear and compelling product description is crucial for driving sales in this category. To optimize an Amazon listing for Essential Fatty Acids, it's important to focus on creating a detailed and informative product description that highlights the benefits of the product and addresses any potential concerns or questions that customers may have. Additionally, leveraging social proof and customer reviews can help to build trust and credibility with potential buyers. Finally, pricing should be competitive but not necessarily the primary focus, as it appears to be a less important factor in buyer motivation for this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do work
cholesterol go down24
low cholesterol
lower cholesterol
reduce cholesterol
lower cholesterol level
cholesterol go down
help result
result after
result good
result great
large pill15
pill small
small pill
good result14
good result
product small13
capsule small9
capsule small
small capsule
capsule size
pill size small
petite size9
small size
small size9
small size

Based on the customer expectations mentioned, it seems that the Essential Fatty Acids category is primarily associated with improving health and wellness. Specifically, customers are looking for products that can help them with their work, lower their cholesterol levels, and provide overall assistance. To meet these expectations, sellers should prioritize product development that focuses on the health benefits of Essential Fatty Acids. This could include creating products that are specifically designed to lower cholesterol levels or improve cognitive function, for example. Additionally, sellers should consider marketing their products as a way to help customers achieve their health goals, emphasizing the benefits of Essential Fatty Acids in supporting overall wellness. In terms of marketing promotion factors, sellers should consider targeting their messaging to customers who are interested in health and wellness. This could include partnering with health and wellness influencers or creating content that educates customers on the benefits of Essential Fatty Acids. Additionally, sellers should consider offering promotions or discounts to incentivize customers to try their products and build brand loyalty. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers in the Essential Fatty Acids category can better meet the needs of their customers and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

pain reliefAug. 2022
Christy M.
Kinda expensive but love this product
B. Kushner
Great product! Absolutely no problems at all! Am very happy!
Great dealJan. 2021
Quick easy and worth money
My aunt first told me about Krill Oil. At first I didn't believe that it could make that much of a difference, but after taking them for a couple of weeks I could tell a huge difference in my knee. It doesn't hurt anymore and I can do squats and other exercises without problems or pain. If I go very many days without taking these, I can feel it. I highly recommend these for anyone who wants to avoid a future knee surgery.
Good productAug. 2019
I have been taking Mega Red with Krill oil for a few years.. I find they seem to help more than I thought.. I take one a day or every other day and there is a noticeable difference in my movement.. it's NOT always joint pain sometimes it's muscle.. (I tend to over do things)
Seems to have aided in program to reduce Cholesterol and daily use has caused no side effects
Olly Cole
NothingMar. 2019
Buying product for years along with Drs. approval.
GoodDec. 2022

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