Essential Oil Sets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Afternoon Tea - Gift Set of 6 Premium Fragrance Oils - Green Tea, Black Fig & Honey, Cucumber, Lemon Sugar, Vanilla and Coconut Cream - 10ML
Essential Oils Set - Top 6 Organic Blends for Diffusers, Home Care, Candle Making, Fragrance, Aromatherapy, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Lemongrass, Orange (10mL)
Ocean Breeze Premium Grade Fragrance Oil - Scented Oils - 30ml
P&J Trading Fragrance Oil | Polynesian Set of 6 - Premium Grade Fragrance Oils - Pineapple,Bamboo,Coconut,Aloe,Plumeria,Gardenia
Essential Oils by PURE AROMA 100% Pure Oils kit- Top 6 Aromatherapy Oils Gift Set-6 Pack, 10ML(Eucalyptus, Lavender, Lemon Grass, Orange, Peppermint, Tea Tree)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Essential Oil Sets category on Amazon has a high level of customer satisfaction. With an average rating of 4.42 out of 5 and a total of 28,078 reviews, it's clear that many customers are happy with their purchases. If you're considering purchasing an essential oil set, it's important to read through the reviews carefully to ensure that the set you choose meets your needs. Look for reviews that mention the quality of the oils, the variety of scents included, and any other factors that are important to you. Additionally, it's a good idea to do some research on the brand of essential oils you're considering. Make sure they are reputable and use high-quality ingredients. This will help ensure that you get the best possible experience from your essential oil set. Overall, it seems that the Essential Oil Sets category on Amazon is a great choice for anyone looking to explore the world of aromatherapy. With so many satisfied customers, you can feel confident in your purchase and enjoy the many benefits of essential oils.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is room, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of customers who purchase this Essential Oil Set are women who are likely to be mothers, friends, or wives. This is indicated by the high number of mentions of "daughter," "friend," and "husband." Additionally, the top places to use the product are in a room, house, or bedroom, which suggests that customers are likely using the product in their homes. The fact that "gift give" is the top usage of the product indicates that customers may be purchasing this set as a gift for others. This could be due to the popularity of essential oils as a wellness trend, as well as the fact that diffusers are a common household item. Based on this data, it may be beneficial for the company to target their marketing towards women who are likely to be mothers, friends, or wives. They may also want to emphasize the gifting aspect of the product, as well as the benefits of using essential oils for wellness and relaxation. Additionally, they may want to consider expanding their product line to include more diffusers or other home wellness products.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, scent, bottle, oil, product. The most mentioned elements about smell are good(19.81%), solid(2.12%).
The top 5 positive reviews are scent, smell, oil, fragrance, quality. The most mentioned elements about scent are good(11.56%), long-lasting(4.10%).
Health & Household > Wellness & Relaxation > Alternative Medicine > Aromatherapy > Carrier & Essential Oils > Essential Oil Sets
too much0.04%
smell amaze3.05%
soft relaxing1.77%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most frequently in the Essential Oil Sets category is smell, with a percentage of 30.02%. This is followed by other cons such as scent, bottle, oil, and product. On the other hand, the top pro aspect mentioned most frequently is scent, with a percentage of 28.64%. Other pros were not mentioned in the data provided. It is clear that scent is a crucial aspect of essential oils, as it is both the top pro and con mentioned in the data. This suggests that customers are highly sensitive to the scent of the oils they purchase, and that product developers should pay close attention to the quality and consistency of the scent in their products. In terms of product development and selection, it may be beneficial for companies to focus on developing essential oil sets that have a consistent and pleasant scent. This could involve using high-quality ingredients and ensuring that the oils are properly stored and packaged to maintain their scent over time. Additionally, companies may want to consider offering a wider variety of scents to appeal to a broader range of customers. Overall, the data suggests that scent is a critical factor in the success of essential oil sets, and that companies should prioritize developing high-quality products with consistent and pleasant scents to meet customer demand.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy essential oil sets based on the product description. This suggests that customers are looking for detailed information about the oils included in the set, their benefits, and how to use them. Price is also a factor, but it appears to be less important than the product description. This suggests that customers are willing to pay a premium for high-quality oils that are well-described and offer clear benefits. The fact that some customers are recommended to buy the product by friends also suggests that word-of-mouth marketing may be effective in this category. To optimize an Amazon listing for essential oil sets, it would be important to focus on creating a detailed and informative product description that highlights the benefits of each oil included in the set. Including customer reviews and ratings can also help build trust and credibility with potential buyers. Additionally, offering competitive pricing and encouraging customers to share their positive experiences with friends and family can help drive sales and increase brand awareness.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle76
bottle big
big bottle
bottle large
large bottle
big bulk bottle
powerful scent38
scent strong
strong scent
scent more potent
scent s strong
smell potent
last long34
last long
last longer
last awhile
lasted long
large size33
big size
large size
aroma last long29
scent last long
scent last longer
fragrance last long
smell last long
long lasting scent
longer lasting28
last longer
lastest longer
good scent
helpful good aroma
smell good18
smell good
smell strong
smell more
scent good
scent smell good

Based on the customer expectations mentioned, it is clear that customers are looking for essential oil sets that come in larger bottles, have a longer lasting scent, and are powerful in terms of fragrance. To prioritize product development, sellers should focus on creating essential oil sets that meet these expectations. This could involve increasing the size of the bottles, using high-quality ingredients to ensure a longer lasting scent, and creating fragrances that are more potent. In terms of marketing promotion factors, sellers should highlight these features in their product descriptions and advertising. They could also consider offering promotions or discounts for customers who purchase larger bottles or sets that are designed to last longer. Additionally, they could create marketing campaigns that emphasize the powerful and long-lasting nature of their essential oil sets. Overall, by focusing on meeting customer expectations and promoting the features that matter most to customers, sellers can create a successful product line in the essential oil sets category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The scent was amazing for about 24 hours and then you could no longer smell it.
PriceMay 2021
Great product
I used the oil in different types of defusers and can report that in all of them, including a brand new one I purchased simply to insure there were no other trace scents, this scent is not Blueberry Pancakes. It smells more like burnt caramel and I am terribly disappointed.
YELLOWJul. 2022
Beware that this product is yellow!
Doesn't Smell Like Blueberry Pancakes! It Made My Water In My Diffuser Black! Just Smells Like Syrup! Sorry 😞
Linda P.
Smells yummyApr. 2021
I'm new to candle making so I wasn't sure what brand of fragrance to order but I love this brand. The blueberry flavor is very fragrant which is why most people purchase scented candles. They want to smell the fragrance while the candle is burning.
AmazingAug. 2020
Smells just like the real thing.
Just as the title says it you can tell it’s blueberry and then there’s a odd sweet scent which combined isn’t appealing at all
C. Armbruster
The scent in the bottle smelled amazing, but burning the oil in a The scent lasted less than an hour. I was really hoping it would smell as strong and last as long as BBW’s blueberry sugar. This is a “meh” for me.
LoveJan. 2021
Smells amazing in my body butter scrub. @shopkushybodybakery

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