Essential Oil Singles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Clarify Headache Essential Oil Blend - Aromatherapy Blend Essential Oils for Diffusers for Home and Travel for Tension Headaches and Fogginess with Refreshing Peppermint Rosemary and Lavender Oils
MAJESTIC PURE Eucalyptus Essential Oil, Therapeutic Grade, Pure and Natural Premium Quality Oil, 4 fl oz
Artizen 30ml Oils - Rosemary Essential Oil - 1 Fluid Ounce
SVA Organics Rosemary Essential Oil 1 Oz Pure & Natural for Skin, Face, Hair Care, Aromatherapy, Diffuser, Hair Growth, Conditioner
Cliganic Organic Essential Oils Sweet Sleep Blend

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Essential Oil Singles on Amazon is 4.47, which is quite positive. Additionally, there have been a total of 73,222 reviews for this category, indicating a significant level of customer engagement and interest. The high average rating suggests that customers are generally satisfied with the Essential Oil Singles available on Amazon. This positive feedback is a good indicator of the quality and effectiveness of these products. It also implies that customers are likely to have had positive experiences with their purchases, leading to a higher level of satisfaction. Considering the large number of reviews, it is important to note that customer satisfaction can vary from person to person. While the average rating is high, it is still essential to read individual reviews to understand the specific experiences and preferences of customers. This will help you make a more informed decision when choosing a specific Essential Oil Single. As for advice, I would recommend reading a variety of reviews to get a comprehensive understanding of the product. Look for reviews that mention specific benefits, potential drawbacks, and any concerns raised by customers. This will help you gauge whether the product aligns with your needs and preferences. Additionally, consider checking the credibility of the reviewers. Verified purchases and detailed reviews tend to be more reliable sources of information. Finally, take note of any recurring themes or patterns in the reviews, as they can provide valuable insights into the overall customer experience. By taking these steps, you can make a more informed decision and increase the likelihood of finding an Essential Oil Single that meets your expectations and needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is night, the most common location is house, the most common behavior is aroma therapy . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and preferences of the Essential Oil Singles product. Firstly, it is evident that the husband is the most frequently mentioned user, with 490 mentions, closely followed by the friend with 383 mentions and the daughter with 382 mentions. This suggests that the product appeals to a wide range of individuals, including family members and close friends. Secondly, the top three places where customers prefer to use this product are the house (827 mentions), room (592 mentions), and car (151 mentions). This indicates that customers primarily use the Essential Oil Singles at home, particularly in specific rooms, and occasionally in their cars. Thirdly, the most popular usage of the product is for aroma therapy, with 337 mentions, followed by using it as a diffuser, with 237 mentions. This suggests that customers value the product for its therapeutic benefits and its ability to disperse pleasant scents in their surroundings. Based on this analysis, we can make some suggestions about the customer profile. The data indicates that the product is likely to appeal to individuals who prioritize wellness and relaxation, as it is primarily used for aroma therapy. Customers may be interested in creating a soothing atmosphere in their homes or specific rooms, and they may also value the convenience of using the product in their cars. Additionally, the fact that the husband is the most frequently mentioned user suggests that the product may have a masculine appeal. However, it is important to note that the friend and daughter are also highly mentioned, indicating that the product has a broad appeal across genders and age groups. To further understand the customer profile, it would be beneficial to gather more data on their specific preferences, such as their favorite scents or desired therapeutic effects. This information can help tailor marketing strategies and product offerings to better meet the needs and preferences of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, bottle, scent, product, oil. The most mentioned elements about smell are good(12.73%), solid(6.32%).
The top 5 positive reviews are scent, smell, oil, product, quality. The most mentioned elements about scent are good(6.03%), soft relaxing(3.18%).
soft relaxing3.18%
smell amaze0.91%
not too strong0.84%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most frequently for Essential Oil Singles is the smell, with 28.75% of respondents citing this as a negative aspect. Additionally, the top 5 cons mentioned include the bottle, scent, product, and oil. On the other hand, the top pro aspect mentioned most frequently is the scent, with 18.89% of respondents citing this as a positive aspect. Overall, it seems that the scent of Essential Oil Singles is both a pro and a con, depending on the context. While some users appreciate the scent, others find it overwhelming or unpleasant. Additionally, issues with the bottle, product quality, and oil may be contributing to negative reviews. To improve product development and selection, it may be helpful to address these common complaints. For example, manufacturers could consider using higher-quality bottles or improving the quality of the oil itself. Additionally, offering a wider variety of scents or providing more information about the scent profile of each oil could help users make more informed purchasing decisions. Ultimately, by addressing these common complaints and improving the overall user experience, manufacturers may be able to increase customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy this product, which falls under the category of Essential Oil Singles, due to the product description. This indicates that customers are highly influenced by the information provided about the product. The product description is the top feature mentioned, accounting for 60.82% of customer mentions. There could be several reasons why the product description is the most influential factor for buyers. Firstly, a well-written and detailed product description helps customers understand the benefits, uses, and quality of the essential oil. It provides them with the necessary information to make an informed purchasing decision. To optimize the Amazon listing based on this data, it is crucial to focus on improving the product description. Here are some suggestions: 1. Highlight key features and benefits: Clearly outline the unique selling points of the essential oil, such as its purity, extraction method, and therapeutic properties. Emphasize how it can enhance the well-being of customers. 2. Use descriptive language: Paint a vivid picture of the product by using descriptive and engaging language. This can help customers visualize the experience and benefits they can expect from using the essential oil. 3. Include usage instructions and safety precautions: Provide clear instructions on how to use the essential oil safely and effectively. This will instill confidence in customers and demonstrate your commitment to their well-being. 4. Incorporate customer testimonials: Include positive reviews and testimonials from satisfied customers in the product description. This social proof can further convince potential buyers of the product's quality and effectiveness. 5. Optimize for search: Ensure that relevant keywords are included in the product description to improve its visibility in search results. This will help potential customers find the product more easily. By implementing these suggestions, you can enhance the product description and increase its impact on potential buyers, ultimately driving more sales for the Essential Oil Singles category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle98
big bottle
bottle big
large bottle
bottle large
last long70
last long
last awhile
last long long
last longer
lasting awhile
eye dropper
dropper eye dropper
dropper top
good dropper
powerful scent47
strong scent
scent strong
aroma strong
scent more powerful
scent strong enough smell
aroma last long47
long lasting scent
scent last longer
scent last long
aroma last long
aroma last longer
longer lasting36
last longer
longer last
how work

Analysis of Customer Expectations for Essential Oil Singles: Based on the customer feedback, it is evident that there are three key expectations for Essential Oil Singles: a big bottle, long-lasting effects, and a powerful scent. Let's delve deeper into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Big Bottle (98 mentions): Customers seem to value the quantity of essential oil they receive. They prefer larger bottles, which may indicate a desire for a higher volume of product or a perception of better value for their money. To meet this expectation, sellers could consider offering larger bottle sizes or value packs that provide more oil per purchase. Emphasizing the generous quantity in product descriptions and marketing materials can also help attract customers who prioritize this aspect. 2. Last Long (70 mentions): Customers appreciate essential oils that have a long-lasting effect. This expectation suggests that they want oils that retain their potency and fragrance for an extended period. Sellers should focus on developing oils with excellent staying power, ensuring that the scent lingers for a significant duration. Highlighting the long-lasting effects in product descriptions and customer testimonials can help build trust and attract customers who prioritize this aspect. 3. Powerful Scent (47 mentions): Customers desire essential oils with a strong and impactful scent. This expectation indicates that they value oils that provide a noticeable and invigorating fragrance. Sellers should prioritize developing oils with robust aromatic profiles, ensuring that the scent is potent and pleasing. Marketing efforts should emphasize the powerful scent, showcasing how it can enhance various environments and experiences. Suggestions for Product Development Prioritization: 1. Bottle Size Options: Consider offering a range of bottle sizes, including larger options, to cater to customers who prioritize quantity. 2. Quality Formulations: Focus on developing high-quality essential oils that retain their potency and fragrance for an extended period, meeting the expectation of long-lasting effects. 3. Scent Intensity: Prioritize creating oils with powerful and impactful scents, ensuring they provide a noticeable fragrance experience. Suggestions for Marketing Promotion Factors: 1. Highlight Bottle Size: Emphasize the generous quantity of essential oil in marketing materials, showcasing the value customers receive with larger bottle sizes. 2. Showcase Longevity: Feature customer testimonials and product descriptions that highlight the long-lasting effects of the essential oils, demonstrating their staying power. 3. Emphasize Scent Strength: Use captivating visuals and descriptive language to convey the powerful scent of the essential oils, showcasing how they can enhance various settings and moods. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs and desires of their target audience in the Essential Oil Singles category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very pleasant smell. Nice and subtle.
greatFeb. 2021
smells nice
Great productSept. 2020
Great product
Smells magicalSept. 2020
Love it
It smells horrible. I couldn’t stand to have it on in my diffuser for one minute.
Trooper Girl
Most EO will melt plastics. They do need to be diluted.
The scent was not lavender. It is possible that it had expired or a base scent was overused. Either way, it smelled of an oil base.
I use it in my essential oil diffuser for relaxation. Spells wonderful!
Sue A.
Scent is niceJul. 2020
I don't know what you mean by pain rating... I like the scent and it dispenses easily.
Amanda Kirk
RancidFeb. 2021
Horrible rancid smell. I use a lot of lavender oil. I have used this brand before, but this last bottle is horrible.

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