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Essential Oils product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Peppermint Essential Oil Aromatherapy Nasal Inhaler - Pure Organic Undiluted Mint Oil for Headache Relief, Nausea, Motion Sickness, Energy Boost, Allergy Symptom Soother
Boo-Boo Stick | Soothing | Safe for Kids | Stress Relieving | Plant Based Ingredients/Fragrance | Therapeutic Grade | Essential Oil Blend | Roll on | Stick
Pita's Wood Therapy All Natural Wood Seasoning Wax by Starkweather Woods - 4 Ounce Oil and Beeswax Food Safe Sealer for Cutting Board, Bowl and Housewares
Immune Support & Defense Aromatherapy Nasal Inhaler - Preventative & Immune System Booster for Respiratory Care | Undiluted Organic Essential Oil Wellness Blend for Immunity Support & Prevention

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Essential Oils product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.07 out of 5 and a total of 263 reviews. This suggests that customers are generally happy with the product and find it to be effective. However, it's important to note that there may be some room for improvement as the rating is not quite perfect. It may be helpful for the seller to analyze the reviews and identify any common issues or complaints that customers have mentioned. This can help them to make improvements to the product or address any concerns that customers may have. In terms of advice, it may be helpful for the seller to continue to encourage customers to leave reviews and provide feedback. This can help to build trust with potential customers and improve the overall reputation of the product. Additionally, the seller may want to consider offering promotions or discounts to encourage repeat purchases and build customer loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in this product are primarily parents or caregivers of children, as "kid" was mentioned the most frequently. Additionally, "family" and "husband" were also mentioned frequently, indicating that the product may be used by individuals who prioritize the health and well-being of their loved ones. In terms of usage, the product appears to be most commonly used for personal use, as "purse" and "pocket" were the top two places mentioned. However, it is worth noting that one customer mentioned using the product in their car, which could indicate that the product is also used for aromatherapy purposes while driving. The top two usages of the product were for gift-giving and for migraines, which suggests that the product may be marketed as a thoughtful and practical gift option, as well as a potential solution for individuals who suffer from migraines. Based on this data, it may be beneficial for the company to target their marketing efforts towards parents and caregivers, as well as individuals who prioritize natural remedies for health concerns. Additionally, the company may want to consider creating gift sets or bundles to appeal to customers who are interested in giving the product as a gift. Finally, the company may want to conduct further research into the potential benefits of the product for migraines, as this could be a unique selling point for the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, top, dermaplast, peppermint part, artificial scent. The most mentioned elements about smell are good(13.33%), solid(13.33%).
The top 5 positive reviews are fragrance, product, scent, inhaler, roll on neroli. The most mentioned elements about fragrance are good(12.50%).
Handmade Products > Beauty & Grooming > Fragrance > Men > Essential Oils
peppermint part6.67%
artificial scent6.67%
roll on neroli4.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of essential oils is their smell, which is mentioned by 26.67% of respondents. Additionally, the top 5 cons of essential oils include smell, top, dermaplast, peppermint part, and artificial scent. On the other hand, the top pro aspect mentioned most is fragrance, which is mentioned by 12.50% of respondents. The top 5 cons of the tip are fragrance, product, scent, inhaler, and roll on neroli. Overall, it seems that the pros and cons of essential oils are closely related to their fragrance and scent. While some people appreciate the pleasant aroma of essential oils, others find it overwhelming or unpleasant. Additionally, there may be concerns about the quality and purity of essential oils, as well as their potential side effects or interactions with other products. To address these concerns and improve product development and selection, it may be helpful to focus on transparency and quality control. Companies could provide more information about the sourcing and production of their essential oils, as well as third-party testing to ensure purity and potency. Additionally, it may be helpful to offer a wider range of scent options, as well as different application methods (such as diffusers or sprays) to appeal to a broader audience. By addressing these concerns and offering high-quality, customizable products, companies can help consumers feel more confident in their use of essential oils.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy essential oils based on the product description and recommendations from friends. The fact that the product description is mentioned 50% of the time suggests that customers are looking for detailed information about the oils, including their ingredients, benefits, and uses. This information helps them make an informed decision about whether or not to purchase the product. To optimize an Amazon listing for essential oils, it's important to focus on creating a detailed and informative product description. This should include information about the ingredients, benefits, and uses of the oils, as well as any relevant safety information. It's also a good idea to include customer reviews and ratings, as these can help build trust and credibility with potential buyers. Additionally, leveraging social proof by encouraging customers to leave reviews and share their experiences with friends can help drive sales and increase brand awareness.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
alleviate headache1
alleviate headache
at nose 24 71
at nose 24 7
good package seal1
good package seal
help prevention of infectious1
help prevention of infectious
more natural way1
more natural way

Based on the information provided, it is unclear what specific customer expectations are being referred to. However, assuming that the category is Essential Oils, here is an analysis of some common customer expectations for this product category: 1. Quality: Customers expect essential oils to be of high quality, pure, and free from any additives or synthetic ingredients. They also expect the oils to be sourced from reputable suppliers and to be properly stored and packaged to maintain their potency. 2. Effectiveness: Customers expect essential oils to be effective in providing the desired therapeutic benefits, such as relaxation, stress relief, or pain relief. They also expect the oils to be easy to use and to have clear instructions for application. 3. Safety: Customers expect essential oils to be safe for use, with clear warnings and precautions provided for any potential side effects or interactions with other medications or health conditions. To meet these customer expectations, sellers of essential oils should prioritize product development that focuses on quality, effectiveness, and safety. This may involve sourcing high-quality ingredients, investing in proper storage and packaging, and conducting rigorous testing to ensure the oils are effective and safe for use. In terms of marketing promotion factors, sellers should focus on educating customers about the benefits of essential oils and how to use them safely and effectively. This may involve creating informative content such as blog posts, videos, or social media posts that highlight the therapeutic benefits of different oils and provide tips for use. Sellers may also consider offering promotions or discounts to encourage customers to try their products and build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love it! And it has calmed many a melt down. It’s her comfort boo boo stick. And it works great on her scratches and bumps.
S Berg
Loved this! Used on skin irritation!
Nice scentJun. 2020
Works nice, the scent is light and not overflowing. Works nice.
PMSC Customer
Everything is good about this item. One thing that stopped me in my tracks , was that there’s a warning about if you have hypertension. I didn’t like that. You be the judge !
Love it!Dec. 2020
I LOVE essential oils and this is amazing! It's nice having something that my 4 year old can put on her scratches "Boo-Boo's" 😉. We both have eczema and it doesn't irritate it
Mini inhalerMar. 2021
I love using inhaler to clear my nose and ease breathing. Now that we wear masks so much this inhaler is perfect to have on hand and freshen up breathing. This formula is made to boost immune system. I love the scent of it and it is similar to camphor but it has it own signature scent. This product in made in US by a small private company. I received in in a small black pouch. This means you can also give this away as a present to anyone who may want to boost their immunity or simply clear the nasal passage.
Cold & FluJan. 2019
Absolutely love all their products. With cold and flu season in full swing this is product is a great preventative! I have tried 2 other products and LOVE it all.
Easy to inhale stick for immune support- smells great and opens up the the airways/nasal passages nicely. Contains lemon and other essential oils/scents. Has a clean fresh smell and comes in a compact stick. I like the aromatherapy properties and it seems to work well.
Great product! Eased the pain of an abrasion immediately and healing was quite quick!

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