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Etching Materials product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Etching Materials on Amazon is 4.56, which indicates a relatively high level of customer satisfaction. With a total of 3283 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating suggests that customers are generally satisfied with the quality and performance of the Etching Materials in this category. It implies that the products are meeting or exceeding customer expectations, resulting in positive feedback. Considering the positive customer satisfaction, it would be advisable for sellers in the Etching Materials category to continue focusing on maintaining the quality of their products. They should also prioritize customer service and engagement to ensure that customers have a positive experience throughout their purchase journey. Additionally, sellers could consider leveraging the positive reviews and ratings to further promote their products. This could be done by highlighting customer testimonials, showcasing the benefits of the products, and encouraging more customers to leave reviews. Overall, the high average rating and significant number of reviews indicate a positive customer sentiment towards Etching Materials on Amazon. By maintaining product quality and prioritizing customer satisfaction, sellers can continue to thrive in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is glass, the most common behavior is glass etching project . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who are interested in this product are likely to be individuals who enjoy crafting and DIY projects, particularly those involving glass etching. The fact that "glass etching project" was mentioned 78 times as a usage of the product suggests that this is a popular activity among users. Additionally, it appears that the product is often used as a gift, with "gift give" being mentioned 75 times. This could indicate that users are interested in creating personalized gifts for friends and family members, which aligns with the high number of mentions for both "friend" and "family" in the user category. In terms of where the product is used, "glass" was mentioned the most frequently, followed by "house" and "table." This suggests that users are likely to use the product in their own homes, possibly for home decor or personalization projects. Based on this data, it seems that the ideal customer profile for this product would be someone who enjoys crafting and DIY projects, particularly those involving glass etching. They may be interested in creating personalized gifts for friends and family members, and are likely to use the product in their own homes for home decor or personalization projects. To appeal to this customer profile, the product could be marketed as a versatile and easy-to-use tool for creating unique and personalized glass etching projects. Additionally, the product could be positioned as a great gift idea for crafty individuals who enjoy DIY projects.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, bottle, coating, cream, lens. The most mentioned elements about product are bulky(1.15%), lumpy in spot(0.77%).
The top 5 positive reviews are product, glass, cream, etch cream, etch. The most mentioned elements about product are easy to use(9.49%), easy(0.79%).
lumpy in spot0.77%
too old0.77%
a bit of clump due to moisture0.38%
burn a hole in your skin0.38%
easy to use9.49%
good quality0.79%
amaze for the removal of scratched anti glare coating on plastic lens glass0.40%
etch cream4.74%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Etching Materials category has mixed sentiment with both pros and cons mentioned. The top pro aspect mentioned most is the product itself, which suggests that customers are generally satisfied with the quality of the etching materials. However, the top con aspect mentioned most is also related to the product, indicating that there may be some issues with the product that need to be addressed. The top 5 cons mentioned include issues with the bottle, coating, cream, and lens, which suggests that customers may be experiencing difficulties with the packaging and application of the etching materials. Additionally, the top 5 cons of the tip include issues with the glass and cream, which may indicate that customers are having trouble with the applicator tip. To improve the product, it may be helpful to address these issues with the packaging and applicator tip. For example, using more durable materials for the bottle and tip may help to prevent breakage and improve the overall user experience. Additionally, providing clearer instructions for application and troubleshooting common issues may help to reduce customer frustration and improve satisfaction. Overall, while there are some areas for improvement, the fact that the product itself is the top pro aspect mentioned suggests that there is potential for this category to be successful with some product development and selection improvements.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
armour etch cream1
remove the anti glare coating from plastic glass1

Based on the data provided, it seems that customers are primarily motivated to buy Etching Materials based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and potential uses. There are several reasons why product description is the top feature for buyers in this category. First, etching materials can be complex and require specific knowledge to use effectively. A detailed product description can help customers understand how to use the product and what results they can expect. Additionally, customers may be looking for specific features or materials in their etching materials, and a detailed product description can help them find the right product for their needs. To optimize Amazon listings for etching materials, sellers should focus on creating detailed and informative product descriptions. This could include information about the materials used, the etching process, and any special features or benefits of the product. Additionally, sellers should consider using high-quality images and videos to showcase the product and its potential uses. Finally, sellers should encourage customers to leave reviews and ratings, as positive reviews can help boost sales and improve the product's visibility on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long5
last long
etch more
etch more pronounced
more obvious etch
strong etch
big warning2
good result2
good result
more stencil2
stencil big
strong version😊

Analysis of Customer Expectations for Etching Materials: Based on the customer feedback, it is evident that there are three key expectations for etching materials: longevity, etching capability, and depth. Let's delve into each expectation and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Longevity (5 mentions): Customers highly value etching materials that are durable and long-lasting. They want products that can withstand repeated use without deteriorating quickly. To meet this expectation, sellers should focus on sourcing high-quality materials that are resistant to wear and tear. Investing in research and development to improve the durability of their products will help gain customer trust and loyalty. 2. Etching Capability (4 mentions): Customers expect etching materials that deliver precise and accurate results. They want products that can etch intricate designs with ease. Sellers should prioritize developing materials that offer excellent etching capabilities, ensuring that they provide sharp and well-defined lines. Conducting thorough testing and quality control measures will help maintain consistent performance across their product range. 3. Depth (3 mentions): Customers desire etching materials that can create deep and noticeable etchings. They want their designs to stand out and make an impact. Sellers should focus on developing materials that allow for deeper etching depths, enabling customers to achieve the desired visual effect. Promoting this feature as a unique selling point will attract customers who prioritize depth in their etching projects. Suggestions for Product Development Prioritization: Based on the customer expectations mentioned above, sellers should prioritize the following aspects in their product development: 1. Material Durability: Invest in sourcing high-quality materials that are long-lasting and resistant to wear and tear. 2. Etching Precision: Focus on developing materials that offer precise and accurate etching capabilities, ensuring sharp and well-defined lines. 3. Etching Depth: Develop materials that allow for deeper etching depths, enabling customers to create impactful designs. Marketing Promotion Factors: To effectively promote etching materials, sellers should consider the following factors: 1. Highlight Longevity: Emphasize the durability and long-lasting nature of the materials to instill confidence in customers. 2. Showcase Etching Capability: Demonstrate the precision and accuracy of the materials through visual examples and customer testimonials. 3. Feature Depth Enhancement: Highlight the ability of the materials to create deep and noticeable etchings, showcasing the visual impact they can achieve. 4. Educate Customers: Provide tutorials, guides, and tips on how to maximize the potential of the etching materials, helping customers achieve their desired results. By aligning their product development priorities with customer expectations and effectively promoting their unique features, sellers can cater to the needs of their target market and gain a competitive edge in the etching materials category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This works perfectly for when I want to use white in my soap making.
Kat M
Five StarsMay 2018
Perfect product, came well packaged.
Ida T.
I like the product for what it does to lightening my soap mixture.
Good productNov. 2019
Performs well in soapmaking
Linda A.
A very little of this goes a long way, it’s really strong. It’s messy to mix, does clump. I used a very fine mesh to remove lumps. It made by soap batch very white. Great results. It’s a chemical that is not good to breathe in. Use with caution.
Jendy J.
Love the versatility this gives. I use in my CP Soap. I prefer mixing with oil. Premixing in oil in a squeeze bottle with stainless steel ball bearings is a life saver. I can hand mix in without streaking. I have used this in a lot of batches of soap and they have all come out beautifully.
Terry Patton
I make goats milk soap and this is the only thing I can use to make it light. Generous product.
It does not mix well at all...separates out and lays in a clump on the bottom of my mixing container. It really never gets "white" and is difficult to mix. I won't be purchasing this again...threw out almost a full pound of it. Waste of money.
Only giving this 4 stars because it claims to easily disperse in both oil and water but that's not quite accurate. I tested the powder in both oil and water, mixing and shaking. It did mix very easily into water and appeared to be very smooth and we'll mixed, however, the moment I stopped stirring or shaking the powder started to settle to the bottom and within 10 seconds I was left with just cloudy water with a residue of powder on the side and bottom of the jar and cup. In the oil it took a bit more stirring and shaking and appeared to be a bit clumpier in the beginning but it did come together nicely and stayed smooth and we'll dispersed in the oil for quite some time. It did have a little settling after a while but that's to be expected and it will definitely stay blended in the time that I'll be working with it without having to continuously mix or shake it. Both cups had about the same amount of unmixed powder clumps remaining in the bottom after mixing so I'd definitely recommend shaking in a bottle or jar if not using a mini mixer or latte frother to mix it well.
Huney Du
Wow! Best ever!Sept. 2022
I make CP Soap, I have purchased expensive TD stated to be oil soluble but it always was a bear to mix... this TD blends beautifully in oil! Such a pleasure to work with! Love it for soap making! Will buy again.

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