Exercise Putty product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
CanDo TheraPutty Standard Hand Exercise Putty For Rehabilitation, Exercises, Hand Therapy, Occupational Therapy, Hand Strengthening, Improve Motor Skills, Stress Relief
Vive Therapy Putty, Occupational Hand Tools (2 Pack) - Sensory Stress Relief - for Physical Exercise, Finger Pain, Grip Strength, Rehab, Arthritis, Adults, Forearms, Fidgeting, Motor Skills
CanDo Theraputty Plus Hand Exercise Putty for Rehabilitation, Exercises, Hand Thearpy, Occupational Therapy, Hand Strengthening, Improve Motor Skills, Stress Relief 2-ounce 6-Piece Set
FlintRehab Premium Quality Therapy Putty (4 Pack, 3-oz Each) for Hand Exercise Rehab. Fidgeting, and Stress Relief…
Vive Therapy Putty (4 Pack) - Theraputty for Hand - Stress Putty for Adults, Kids - Exercise Putty for Rehab, Finger, Grip Strength Resistance - Sensory Putty and Therapy Occupational Clay - 3 Ounces

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Exercise Putty product on Amazon has a high level of customer satisfaction. With an average rating of 4.57 out of 5 and a total of 3389 reviews, it is clear that many customers have found this product to be effective and useful for their exercise routines. If you are considering purchasing this product, it is important to read through the reviews carefully to get a sense of what other customers have experienced. Additionally, it may be helpful to consult with a fitness professional to determine if this product is right for your specific needs and goals. Overall, it seems that the Exercise Putty product on Amazon is a popular and well-regarded option for those looking to incorporate resistance training into their exercise routine. With a high level of customer satisfaction, it may be worth considering as part of your fitness regimen.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is school, the most common behavior is professional therapy . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Exercise Putty are children, specifically boys, as "kid" was mentioned the most frequently. Additionally, it appears that the product is used primarily for professional therapy and hand therapy, indicating that it may be marketed towards individuals who are recovering from injuries or seeking to improve their hand strength. In terms of usage locations, the top three places mentioned were school, office, and classroom, suggesting that the product may be popular among educators and students. This could be due to the fact that hand therapy exercises are often recommended for individuals who spend a lot of time typing or writing. Based on this data, it may be beneficial for the company to focus their marketing efforts on schools and offices, as these were the most frequently mentioned locations. Additionally, they may want to consider targeting parents of young boys, as they appear to be the primary users of the product. Overall, the data suggests that the Exercise Putty is a popular product for hand therapy and is primarily used by children, particularly boys. By targeting schools and offices and focusing on this customer profile, the company may be able to increase sales and expand their customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are putty, medium, container, x soft, product. The most mentioned elements about putty are hard(3.47%), greasy(2.31%).
The top 5 positive reviews are putty, color, product, texture, therapy putty. The most mentioned elements about putty are soft(2.80%), good quality(1.80%).
Health & Household > Medical Supplies & Equipment > Occupational & Physical Therapy Aids > Exercise Putty
break apart easily allow little piece to end up all over the place0.58%
x soft4.05%
good quality1.80%
easy to use1.00%
therapy putty2.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the putty aspect of Exercise Putty is both the most mentioned pro and con aspect. This suggests that the quality of the putty is a crucial factor in determining the overall satisfaction of users. The top 5 cons mentioned include putty, medium, container, x soft, and product. It is unclear what "x soft" refers to, but the other cons suggest that users may have issues with the texture or consistency of the putty, as well as the packaging. On the other hand, the top 1 pro aspect mentioned is also putty, indicating that when the putty is of good quality, users are highly satisfied with the product. To improve product development and selection, it may be helpful to focus on improving the texture and consistency of the putty, as well as addressing any issues with packaging. Additionally, it may be beneficial to offer a variety of putty options with different levels of softness or resistance to cater to different user preferences. Overall, by addressing these concerns and improving the quality of the putty, Exercise Putty could become an even more popular and highly rated product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
3oz tube of different strength1
4 level of resistance1
different resistance level1
different type of strength1
everything from1

Based on the data provided, it seems that the primary motivation for customers to buy exercise putty is through recommendations from friends. This suggests that word-of-mouth marketing and social proof are powerful drivers of sales in this category. However, it's worth noting that product description is still a significant factor in purchase decisions, with over 12% of customers citing it as a reason for buying. This suggests that customers are looking for detailed information about the product, including its features, benefits, and potential uses. To optimize an Amazon listing for exercise putty, it's important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the putty's resistance levels, its durability, and its potential uses for physical therapy or exercise. Additionally, including customer reviews and testimonials can help to build social proof and increase the likelihood of sales. Finally, it's important to price the product competitively, as price was cited as a factor in a small percentage of purchase decisions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
detail say more soft than firm4
between medium hard
good description firmness softness level
good description of level of firmness softness
soft medium firm
do not2
do not
more resistance2
more resistance
soft with more give2
extra soft
medium softer
2 year ago1
year ago

Based on the information provided, it is unclear what specific customer expectations are for exercise putty. However, as a general category, customers who purchase exercise putty likely have certain expectations. One expectation is that the putty will be of high quality and durable enough to withstand repeated use. Customers may also expect the putty to be easy to manipulate and mold, with varying levels of resistance to accommodate different levels of strength and ability. Another expectation may be that the putty is safe to use and free from harmful chemicals or materials. Customers may also expect clear instructions on how to use the putty effectively and safely. To prioritize product development, sellers should focus on creating high-quality exercise putty that meets customer expectations for durability, ease of use, and safety. They may also consider developing putty with varying levels of resistance to appeal to a wider range of customers. In terms of marketing promotion factors, sellers should highlight the benefits of using exercise putty, such as improved hand strength and flexibility. They may also consider partnering with fitness influencers or physical therapists to promote the benefits of using exercise putty as part of a fitness or rehabilitation routine. Additionally, offering clear instructions and tutorials on how to use the putty effectively can help customers feel confident in their purchase and increase the likelihood of repeat business.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I ordered this to help me strengthen my right hand after suffering a mild stroke. The product is as advertised, easy to work with, four different strengths easily identifiable by color. It also arrived quickly.
JAY Spraker
Great itemSept. 2020
Great item. Works just like the putty I use at PT. Highly recommend
B. E. Walker
I ordered therapy putty to strengthen my hands. I'm a painter and use my hands for a lot of different tasks. What impressed me most about this putty is the clean feeling on my hands. I assumed it would be oily or greasy and leave a residue on my skin, but to my surprise there was nothing left on my hands! I also appreciated that all four 'strengths' are included in the package. I was not sure which one to choose, but getting all of them worked out great. Easy to get out of the cups and the putty stays 'together' no matter how i work it over. Great for finger strength and hand strength!
This putty is just what I was looking for. There are 4 densities to choose from, and they are all of good quality. The density changes only slightly as you use it. It doesn't become spongy and flimsy. I will buy more of these.
I am working on severely impacted arthritic joints using this putty. In less than two months I have seen significant improvement. So glad I bought this putty.
Karyn H.
Reco’d to me from friend who had shoulder surgery. This is truly my new bff. I’m using soft yellow to start and hopefully get my grip strength back after hemi arthroplasty. Having 3 options in the pack as i get stronger is great. Portable, reusable, no odor. Totally recommend.
Nice product
I use it for and accident from my job, so far the thickness is good for me, but I find the more I do, the more it bothers my carpal tunnel.
Great as therapy putty to strengthen hand muscles.
4 pack gives you a great selection of stiffness.. The Crown Therapy Putty has a better consistency than the Chinese stuff. Great for multiple uses, stroke rehabilitation, children with coordination or hand strength issues, golf hand strength or just stress reliever.

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