Exhaust Systems product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
DynoMax 39510 Stainless Steel Exhaust System
Borla 140085 Cat-Back Exhaust System (40085)
DynoMax 17340 Exhaust System
Roush 421145 Exhaust System
MagnaFlow Axle-Back Performance Exhaust System Street Series Kit 15160 - Stainless Steel, Black Coated Muffler Finish, 2.5" Main Piping Diameter, 4" Tip Diameter - Feel the Power & Sound

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the exhaust system product in question has a high level of customer satisfaction. With an average rating of 4.57 out of 5 and a total of 756 reviews, it appears that many customers are happy with their purchase. If you are considering purchasing this product, it is important to read through the reviews to get a better understanding of what customers are saying. Look for any common themes or issues that customers have mentioned, and consider whether these are deal-breakers for you. Additionally, it is always a good idea to do your own research and compare this product to others in the same category. Look for products with similar features and price points, and read reviews to see how they compare. Overall, based on the data provided, it seems that this exhaust system product is a good choice for those in the market for such a product. However, as with any purchase, it is important to do your own research and make an informed decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is morning, the most common location is jeep, the most common behavior is drive . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the exhaust system product are the customer's wife, son, and friend. This suggests that the customer may be someone who values the opinions and preferences of their loved ones when it comes to making purchasing decisions. In terms of where the product is most commonly used, the data shows that the jeep is the top location with a significant lead over the highway and wrangler. This suggests that the customer may be someone who enjoys off-roading or driving in rugged terrain. The top two usages of the product are driving and cruising at high speeds, which further supports the idea that the customer may be someone who enjoys adventurous driving experiences. Based on this data, it seems that the customer profile is likely someone who values the opinions of their loved ones, enjoys off-roading or driving in rugged terrain, and seeks out adventurous driving experiences. As for suggestions, the company could consider targeting their marketing efforts towards this type of customer by highlighting the product's ability to enhance the driving experience in rugged terrain and at high speeds. They could also consider offering promotions or discounts for customers who purchase multiple exhaust systems, as it seems that the customer values the opinions of their loved ones when making purchasing decisions.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are muffler, clamp, sound, tip, drone. The most mentioned elements about muffler are rust out(1.35%), blow apart from case at weld(0.68%).
The top 5 positive reviews are sound, install, fit, look, muffler. The most mentioned elements about sound are good(27.68%), not too loud or full sounding(1.85%).
Automotive > Performance Parts & Accessories > Exhaust Systems & Parts > Exhaust Systems
rust out1.35%
blow apart from case at weld0.68%
do not come with the coupler0.68%
do not sit center of jeep0.68%
hang way too low0.68%
not too loud or full sounding1.85%
aesthetically please0.37%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about exhaust systems is the muffler, which is mentioned as a con in both the top 1 and top 5 lists. Additionally, sound is mentioned as both a pro and a con, with a higher percentage of people mentioning it as a positive aspect. Other common cons include clamp, tip, drone, install, fit, and look. Overall, it appears that people are generally satisfied with the sound of exhaust systems, but there are some issues with the muffler and other components. To improve product development and selection, manufacturers could focus on addressing these common complaints by improving the design and quality of mufflers, clamps, tips, and other components. Additionally, they could consider offering more options for customization, such as different sound levels or styles, to better meet the needs and preferences of different customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
add something1
look good1

Based on the data provided, it seems that customers are primarily motivated to buy exhaust systems based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, specifications, and benefits. Brand reputation is also a significant factor, indicating that customers may be looking for well-known and trusted brands in this category. Price is mentioned least frequently, suggesting that customers are willing to pay a premium for a high-quality exhaust system. To optimize an Amazon listing for exhaust systems, it is important to focus on creating a detailed and informative product description. This could include information about the materials used, the design of the exhaust system, and any performance benefits it offers. Additionally, highlighting the brand's reputation and any positive customer reviews could help to build trust and encourage sales. Finally, while price may not be the primary motivator for customers in this category, it is still important to ensure that the price is competitive and reflects the value of the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
Could be louder3
deep sound2
deep sound
good sound2
good sound
add clamp back on1
fix clamp issue
aggressive look quality sound1
aggressive look quality sound
big muffler body1
big muffler body
burn in and louder1
burn in and louder

Based on the customer feedback, it is clear that the most important expectation for exhaust systems is that they should be louder. This was mentioned five times, indicating that it is a crucial factor for customers when choosing an exhaust system. Additionally, three customers mentioned that the exhaust system could be louder, which suggests that even those who are satisfied with their current system would prefer a louder option if it were available. The second most common expectation was for the exhaust system to produce a deep sound, which was mentioned twice. This indicates that customers are not only looking for a loud exhaust system, but also one that produces a specific type of sound. Based on these expectations, sellers should prioritize product development that focuses on creating exhaust systems that are both loud and produce a deep sound. This could involve using different materials or designs to create a more resonant sound. Additionally, sellers should consider marketing their products based on these factors, highlighting the loudness and deep sound of their exhaust systems in their advertising. Other factors that sellers should consider when developing and marketing their exhaust systems include durability, ease of installation, and compatibility with different types of vehicles. By prioritizing these factors in their product development and marketing efforts, sellers can better meet the expectations of their customers and differentiate themselves from competitors in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Thomas DeJoy
two bolts come out, two go in, and you have yourself a good sounding civic
Five StarsMay 2015
Fast shipping and the exhaust fits very nicely. It has a very good sound to it as well.
Was the easiest bolt-on exhaust mod I've ever done. I'm not a mechanic, but I do change my own oil. This took less time than an oil change. Removing the passenger rear-tire gave easy access to the two bolts needed. The part fit perfectly and sounds great. It puts out a throaty, deep hum, not at all like many of the modified Honda cars you see on the road. The tip is not over the top either like a giant can, but is noticeable. It was exactly what I wanted to make the car even more of an "Special Edition."
Angry Ryan
 I kept this in my wishlist for about 2 years. I finally bought it due to a rattle in the stock exhaust. I am very happy with the sound this makes. It is not a soup-can sounding exhaust. It actually sounds a little deeper and noticeably louder than stock but does not have any drone or awful noise at speed. It is amazing how they can make a 1.8L engine sound like a 6 cylinder. I would recommend this system to anyone who owns a simple little civic sedan or even an SI, sounds much better than any other civic exhaust I have heard and looks good on the car. I can't stress enough how this does not sound like a rice burner exhaust, it sounds very nice. Also, installation you can do yourself... takes 10 minutes and a simple ratchet set with a 2-4 inch extension is all you need. I also used a small screwdriver and wd-40 to spay on the hanger to make it easier to slip out.
Richard C.
Four StarsMar. 2016
Great addition!
I searched for this bolt on system for quite a while. It appeared that Magnaflow set the price because everwhere I looked had the identical price. Amazon had it for $130 less with free delivery. This system is the perfect addition to my Unlimited Wrangler. Just enough tone to be noticed without deafening the passengers when the top and doors are off.
Very nice! Sounds great! Almost gave it 4 stars due to a very slight modification. Had to slightly widen the notch on the attachment point. The notch didn't quite line up with the button on the existing exhaust pipe. Once that was done, perfect fit. Very satisfied! Update: After a few years the exhaust started coming apart at the welds. Now it rattles and sounds horrible. Disappointed that I paid good money for this exhaust. Don’t waste your money.
Good sound, no drone, but poor fitment. There are 2 OEM exhaust hangers welded to the chassis and 2 hangers on either side of the MF exhaust and only a single fixed mounting point at the pipe clamp. The hangers connect with flexible bushings. Though the passenger exhaust and chassis hangers wouldn't line up. If they just made the exhaust hanger an inch longer it would solve this problem. Instead, the hanger bushing is at a ~40 degree angle due to the poor alignment and it pops off all the time. Even it when it stays on the exhaust sags on the passenger side, of course a bit worse when it pops off. So here's the thing, I tried working this through MF. What a waste of time! And took a LONG time. I had to get the seller to contact them to have them call me. After MF insisting I wrench on it 2 more time to 'adjust' it (there's barely millimeters worth of play) it would never align properly. I eventually returned it and mounted the replacement, but SAME RESULT!!! The replacement bushing does stay on but still at the 40 degree angle and it still sags and protrudes on the passenger side. 2015 Wrangler JKU. INSTALLATION TIPS: Use a large adjustable pliers instead of buying a exhaust wrench to remove the bushings; spray WD-40 between the pipes to remove/install; keep the exhaust tip covers on when installing so it won't scratch; install the pipe clamp 1st, then the hanger bushings; make sure the OEM exhaust plumbing notch is lined up in the sweet spot before tightening; keep the box in case you wind up like me.
Sammy F.
Good product but poor fit. Not a do it yourself type bolt on by any means. I took it to a professional muffler shop to install. Installed and removed a couple times to bend hangers to correct position as muffler tips did not exit rear of jeep in same position. Passengers side stuck out about half inch more than drivers side.
Five StarsMar. 2015
Has a good sound

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