External Flashes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the category of External Flashes has a total of 212 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as technical issues with the product page or a lack of consistent ratings from customers. Without a clear average rating, it is difficult to determine the level of customer satisfaction with this product. However, the fact that there are 212 reviews suggests that there is some level of interest in this product among Amazon customers. If you are considering purchasing this product, it may be helpful to read through the reviews carefully to get a sense of what customers are saying about it. Look for patterns in the feedback, such as common issues or features that customers particularly like. Additionally, you may want to consider reaching out to the seller or manufacturer to ask any questions you have about the product before making a purchase. Overall, while the lack of an average rating may be concerning, the fact that there are a significant number of reviews suggests that this product is worth considering if you are in the market for an external flash. Just be sure to do your research and read through the reviews carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is dark area, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question, an external flash, is primarily used by customers in specific scenarios. The top three users mentioned are the daughter, friend, and kid, indicating that this product may be popular among individuals who enjoy photography as a hobby or have a need for additional lighting in their creative pursuits. It's worth noting that the daughter is mentioned the most, suggesting that parents or guardians who are interested in photography may be purchasing this product for their children. In terms of the top three places to use the product, the dark area, behind a PC on a table, and in a briefcase are mentioned. This implies that the product is versatile and can be used in various settings, such as low-light environments or for portable setups. The mention of using it behind a PC on a table could indicate that customers are using the flash for photography or video recording purposes while working on their computers. Regarding the top two usages of the product, travel is mentioned the most, followed by video conferencing. This suggests that customers are utilizing the external flash for capturing high-quality photos or videos while on the go, possibly for travel photography or vlogging purposes. The mention of video conferencing indicates that the product may also be used for professional or personal video calls, enhancing the lighting conditions for better visibility. Based on this analysis, the customer profile for this product could be individuals who are passionate about photography, parents or guardians who want to support their children's interest in photography, or professionals who require better lighting for video conferencing. To cater to these customers, it would be beneficial to highlight the product's portability, versatility, and ability to enhance lighting in various settings. Additionally, marketing efforts could focus on the product's compatibility with different devices, such as cameras, smartphones, and computers, to appeal to a wider range of potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are ring light, button, battery life, flash, androod charge port. The most mentioned elements about ring light are big(2.63%), short(2.63%).
The top 5 positive reviews are light, ring light, product, touch or physical control, carry case. The most mentioned elements about light are bright(4.00%), adjustable(2.00%).
ring light7.89%
too bright2.63%
work good2.63%
battery life5.26%
androod charge port2.63%
can adjust several level of cold and warm light and brightness2.00%
small most powerful2.00%
stay bright2.00%
ring light8.00%
touch or physical control2.00%
carry case2.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect across all products in the External Flashes category is the ring light, accounting for 7.89% of the mentions. Additionally, the top 5 cons for vacuum include the ring light, button, battery life, flash, and Android charge port. Similarly, the top 5 cons for the tip are light, ring light, product, touch or physical control, and carry case. On the positive side, the most commonly mentioned pro aspect is light, accounting for 12.00% of the mentions. However, it is important to note that the data does not provide specific details about the sentiment associated with these aspects, so it is difficult to determine whether they are perceived as positive or negative. Based on the cons mentioned, it appears that issues related to the ring light are a common concern across all products. This suggests that there might be room for improvement in the design or functionality of the ring light feature. Additionally, problems with buttons, battery life, flash, Android charge port, touch or physical control, and carry case are also mentioned, indicating potential areas for product development and enhancement. To improve product development and selection in this category, manufacturers could focus on addressing the mentioned cons. This could involve improving the durability and functionality of the ring light, enhancing button design and responsiveness, extending battery life, refining the flash feature, and ensuring compatibility with various devices and charging ports. Additionally, considering user feedback and preferences when designing the touch or physical control interface and providing a well-designed and convenient carry case could also contribute to a better overall user experience. Overall, the sentiment analysis conclusion based on the provided data suggests that there are both positive and negative aspects associated with the External Flashes category. By addressing the mentioned cons and capitalizing on the mentioned pros, manufacturers can work towards developing and selecting products that meet user expectations and provide a more satisfying experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers primarily buy this product, which falls under the category of External Flashes, for two main reasons: recommendations from friends and the brand reputation. Approximately 66.67% of customers mentioned that they were influenced by recommendations from their friends, while 33.33% mentioned that the brand reputation played a significant role in their decision-making process. However, there is also a portion of customers whose motivations are undefined. Considering the buyer motivations for this category, it is evident that customers value the opinions and experiences of their friends. This indicates that word-of-mouth marketing and positive reviews from satisfied customers can greatly impact the purchasing decisions of potential buyers. Additionally, the brand reputation holds weight, suggesting that customers trust established and reputable brands when it comes to purchasing external flashes. Given that the product description is the top feature that influences customers, it is crucial to optimize the Amazon listing to effectively communicate the product's features and benefits. Some suggestions for Amazon listing optimization based on the provided data include: 1. Highlighting the product's key features: Ensure that the product description clearly outlines the unique features and functionalities of the external flash. This will help customers understand how the product stands out from competitors. 2. Showcasing customer reviews and testimonials: Incorporate positive customer reviews and testimonials in the product listing to reinforce the recommendations from friends. This will provide social proof and build trust among potential buyers. 3. Emphasizing the brand reputation: Highlight the brand's history, expertise, and any notable achievements to establish credibility and reassure customers about the quality and reliability of the product. 4. Utilizing high-quality product images: Include clear and visually appealing images that showcase the external flash from different angles. This will help customers visualize the product and make an informed decision. 5. Offering competitive pricing and promotions: Consider pricing the product competitively and offering promotions or discounts to attract potential buyers. This can be an additional incentive for customers to choose your product over others in the market. By implementing these optimization strategies, you can enhance the product listing and increase the likelihood of attracting and converting potential customers in the External Flashes category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
black version1
white version
charge cable1
charge cable
clip clamp to bezel1
clip clamp to bezel
handle bracket hold phone flash up1
handle bracket hold phone flash up
higher taller1
internal pouch1
microfiber cloth fit1
microfiber cloth fit
moon impact1
moon impact
more portable1
more portable

Analysis of Customer Expectations for External Flashes: Based on the customer feedback provided, there are a few key expectations for the External Flashes category. One customer mentioned a desire for a black version, indicating a preference for a specific color option. Another customer mentioned the need for a brighter flash, suggesting that customers value powerful and effective lighting. Lastly, a customer mentioned the importance of including a charge cable, indicating the expectation for a convenient and hassle-free charging experience. Suggestions for Product Development Prioritization: 1. Color Options: Offering a black version of the external flash could be a valuable addition to the product lineup. Providing customers with a choice of colors can enhance their overall satisfaction and allow them to match the flash with their other equipment. 2. Brightness and Lighting: Prioritizing the development of a brighter flash can address the customer expectation for improved lighting. Investing in research and development to enhance the flash's power and effectiveness will likely attract customers who prioritize high-quality lighting in their photography. 3. Convenient Charging: Including a charge cable with the external flash can greatly improve the customer experience. Prioritizing the development of a flash that supports easy and efficient charging, either through USB or other convenient methods, can help meet this expectation. Marketing Promotion Factors: 1. Highlight Color Options: When promoting the external flash, emphasize the availability of different color options, including the newly introduced black version. This can attract customers who value aesthetics and personalization. 2. Showcase Brightness and Lighting Features: In marketing materials, focus on the flash's brightness and lighting capabilities. Highlight any advancements made in this area, such as improved power output, adjustable settings, or innovative lighting technologies. This will appeal to customers seeking professional-grade lighting solutions. 3. Emphasize Convenient Charging: Incorporate messaging that emphasizes the inclusion of a charge cable or the flash's compatibility with various charging methods. Highlight the convenience and ease of use, as this can be a significant selling point for customers who value hassle-free charging. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can enhance their offerings and better meet the needs of their target audience in the External Flashes category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Buggy.May 2021
Works about 50% of the time with a galaxy s21 ultra. The other half of the time it opens the settings menu.
New out of boxed, paired easily. Took one photo with remote within 4 inches of phone. It then unpaired. Ten attempts to repair with same result: pairs rapidly, then unpairs within 5 seconds. Returning item.
Amazon Buyer
I liked the quality of the remote a lot but it would not connect to my bluetooth which is a shame.
This ring light made my life so much better!! It’s nice and bright, easy to put together, it comes with a remote to change the color/brightness and another one to take pictures without being close to the cord. I like that I can set it up in front of me during meetings on my computer as well for better lighting! Would recommend!
I Love this product. It is as bright as i hopes for, super easy to assemble and price is great!
Anker makes GREAT products. I own a bunch of them and this product would likely have been useful in the past but with my new iPhone 14 ProMax, it doesn't help. It flashes as advertised and it seems to be a strong flash but the phone just compensates for the added light and all of the tech and math (improved camera tech and computational/machine learning adjustments) that Apple puts into the images, is actually made much worse. In Anker's defense, this doesn't mean it's really a bad product, just one that doesn't help if you have a newer phone.
Have been using the Moon to shoot behind-the-scenes content with musicians and artists and I love how easy it is to put in my pocket and attach to my phone. We now shoot content for next day's social media in the green room, in the studio... and places where bringing a whole lighting kit slows us down. Highly recommend.
I use it a lot for IG stories, works like a charm after sunset. they actually have a new version out now,
Breaks easyAug. 2022
It’s nice for a couple weeks but then it breaks the first one I had the charging port fell through and the second one the button fell through

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