In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the average rating for the External Hard Drives product on Amazon is not available (NaN). However, there are a significant number of reviews (23032) for this product category, indicating that it is a popular item among Amazon customers. Without knowing the average rating, it is difficult to determine the level of customer satisfaction for this product category. However, the fact that there are so many reviews suggests that customers are actively engaging with the product and sharing their experiences with others. If you are considering purchasing an External Hard Drive on Amazon, it is important to read through the reviews carefully to get a sense of the product's strengths and weaknesses. Look for patterns in the reviews, paying attention to both positive and negative feedback. Additionally, consider the reputation of the seller and the product's warranty or return policy before making a purchase. Overall, while the lack of an average rating may be a concern, the high number of reviews suggests that this product category is worth considering for those in need of an External Hard Drive.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the most frequently mentioned users of the external hard drives are the son, friend, and husband. This suggests that these individuals are likely the primary target audience for this product. The son stands out with the highest number of mentions, indicating a strong interest or need for an external hard drive. In terms of usage, the top two purposes for using the product are as a gift and for backup purposes. This implies that customers often consider external hard drives as practical and useful gifts, while also recognizing their importance for data backup and storage. These findings suggest that customers value the product's versatility and reliability. When it comes to the preferred places to use the product, the desk, pocket, and desktop are the top three mentions. This indicates that customers appreciate the convenience of having the external hard drive readily accessible on their desk or in their pocket, while also recognizing its compatibility with desktop computers. Based on this analysis, the customer profile for this external hard drive product seems to be individuals who are tech-savvy and value data storage and backup solutions. They may include students, professionals, and individuals who frequently work with digital files. These customers are likely to prioritize convenience, reliability, and versatility in their choice of external hard drives. To cater to this customer profile, it would be beneficial to emphasize the product's portability, durability, and compatibility with various devices. Marketing efforts could focus on highlighting the product's ability to serve as a practical gift option, as well as its effectiveness in safeguarding important data. Additionally, providing user-friendly features and software for easy data management could further appeal to this customer segment. Overall, understanding the top users, preferred places of use, and common usage scenarios of the product can help tailor marketing strategies and product development to better meet the needs and preferences of the target customer profile.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
|will not work||1.10%|
|no longer recognize||0.69%|
|fail after 6 day and 8 day||0.60%|
|start deleting/losing previously download game||0.05%|
|easy to use||0.88%|
|easy to install||0.65%|
Based on the data provided, it seems that the most commonly mentioned con aspect of external hard drives is the "drive" itself, which accounts for 17.53% of the mentions. Additionally, other cons mentioned include the hard drive, product, external drive, and storage. On the other hand, the top pro aspect mentioned is the hard drive, accounting for 6.96% of the mentions. From this information, we can conclude that the drive-related issues are the primary concerns for users when it comes to external hard drives. This could refer to problems with the drive's performance, reliability, or compatibility. The hard drive itself is mentioned as both a pro and a con, indicating that while it is a desirable feature, it may also have some drawbacks. To improve product development and selection in this category, it would be beneficial to address the drive-related issues that users commonly encounter. This could involve improving the performance and reliability of the drives, ensuring compatibility with various devices, and providing sufficient storage capacity. Additionally, it would be helpful to gather more specific feedback from users to identify any other potential cons and work towards resolving them. Overall, by focusing on enhancing the drive performance, addressing the mentioned cons, and gathering user feedback, product developers can create more reliable and user-friendly external hard drives that meet the needs and expectations of consumers.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
|compatible with ps4||5|
|compatible with a mac computer||3|
Based on the data above, it seems that customers are primarily motivated to buy external hard drives based on the product description, followed by brand reputation and price. This suggests that customers are looking for detailed information about the product before making a purchase, and are willing to pay a premium for a well-known brand. There are several reasons why product description is the top feature for buyers in this category. Firstly, external hard drives are a technical product, and customers need to know the specifications and features in order to make an informed decision. Secondly, customers may be using the external hard drive for a specific purpose, such as backing up important files or storing large media files, and need to ensure that the product meets their requirements. To optimize Amazon listings for external hard drives, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about storage capacity, transfer speeds, compatibility with different devices, and any additional features such as encryption or backup software. Sellers should also consider using high-quality images and videos to showcase the product and demonstrate its functionality. Finally, sellers should aim to build a strong brand reputation by providing excellent customer service and responding promptly to any queries or issues.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
last more than
|down in price||5|
down in price
Analysis of Customer Expectations for External Hard Drives: Based on the customer feedback, it is evident that the most important expectation for customers when it comes to external hard drives is durability and longevity. This expectation was mentioned 30 times, indicating that customers want a product that will last for a significant period of time without any issues. This suggests that sellers should prioritize the quality and reliability of their external hard drives during product development. While only mentioned once, the expectation for the product to work perfectly is still important. Customers expect the external hard drives to function flawlessly, without any technical glitches or performance issues. Therefore, sellers should focus on ensuring that their products are thoroughly tested and meet high-quality standards. The mention of cheapness 10 times indicates that customers are also price-conscious. They expect external hard drives to be affordable and reasonably priced. Sellers should consider offering competitive pricing options to cater to this expectation. However, it is important to strike a balance between affordability and quality, as customers also value durability and performance. Suggestions for Product Development Prioritization: 1. Focus on durability: Given the high emphasis on longevity, sellers should prioritize the development of external hard drives that are built to last. This includes using high-quality materials, implementing robust manufacturing processes, and conducting thorough quality control checks. 2. Enhance performance: While not mentioned as frequently, customers still expect external hard drives to work perfectly. Sellers should prioritize optimizing the performance of their products, ensuring fast data transfer speeds, reliable connectivity, and compatibility with various devices. 3. Offer different storage capacities: Customers have varying storage needs, so it is important to provide a range of storage capacities to cater to different user requirements. Prioritize developing external hard drives with various storage options, from smaller capacities for casual users to larger capacities for professionals. Suggestions for Marketing Promotion Factors: 1. Highlight durability and longevity: In marketing campaigns, emphasize the durability and longevity of the external hard drives. Showcase the quality materials used, any certifications or testing processes, and customer testimonials that highlight the product's longevity. 2. Emphasize performance features: Promote the technical specifications and performance features of the external hard drives, such as fast data transfer speeds, reliable connectivity options, and compatibility with different operating systems. This will appeal to customers who prioritize performance. 3. Competitive pricing and value: While customers expect affordability, it is important to emphasize the value proposition of the product. Highlight any additional features, warranties, or customer support services that add value to the purchase, making it a worthwhile investment. By prioritizing durability, performance, and competitive pricing, sellers can align their product development and marketing strategies with the expectations of customers in the external hard drive category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.