External Hard Drives product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for the External Hard Drives product on Amazon is not available (NaN). However, there are a significant number of reviews (23032) for this product category, indicating that it is a popular item among Amazon customers. Without knowing the average rating, it is difficult to determine the level of customer satisfaction for this product category. However, the fact that there are so many reviews suggests that customers are actively engaging with the product and sharing their experiences with others. If you are considering purchasing an External Hard Drive on Amazon, it is important to read through the reviews carefully to get a sense of the product's strengths and weaknesses. Look for patterns in the reviews, paying attention to both positive and negative feedback. Additionally, consider the reputation of the seller and the product's warranty or return policy before making a purchase. Overall, while the lack of an average rating may be a concern, the high number of reviews suggests that this product category is worth considering for those in need of an External Hard Drive.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is desk, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the external hard drives are the son, friend, and husband. This suggests that these individuals are likely the primary target audience for this product. The son stands out with the highest number of mentions, indicating a strong interest or need for an external hard drive. In terms of usage, the top two purposes for using the product are as a gift and for backup purposes. This implies that customers often consider external hard drives as practical and useful gifts, while also recognizing their importance for data backup and storage. These findings suggest that customers value the product's versatility and reliability. When it comes to the preferred places to use the product, the desk, pocket, and desktop are the top three mentions. This indicates that customers appreciate the convenience of having the external hard drive readily accessible on their desk or in their pocket, while also recognizing its compatibility with desktop computers. Based on this analysis, the customer profile for this external hard drive product seems to be individuals who are tech-savvy and value data storage and backup solutions. They may include students, professionals, and individuals who frequently work with digital files. These customers are likely to prioritize convenience, reliability, and versatility in their choice of external hard drives. To cater to this customer profile, it would be beneficial to emphasize the product's portability, durability, and compatibility with various devices. Marketing efforts could focus on highlighting the product's ability to serve as a practical gift option, as well as its effectiveness in safeguarding important data. Additionally, providing user-friendly features and software for easy data management could further appeal to this customer segment. Overall, understanding the top users, preferred places of use, and common usage scenarios of the product can help tailor marketing strategies and product development to better meet the needs and preferences of the target customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are drive, hard drive, product, external drive, storage. The most mentioned elements about drive are slow(1.38%), will not work(1.10%).
The top 5 positive reviews are hard drive, drive, product, storage, storage capacity. The most mentioned elements about hard drive are good(1.77%), easy to use(0.88%).
will not work1.10%
no longer recognize0.69%
fail after 6 day and 8 day0.60%
start deleting/losing previously download game0.05%
hard drive15.55%
external drive2.21%
hard drive6.96%
easy to use0.88%
good portable0.69%
easy to install0.65%
fast enough0.58%
storage capacity4.54%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of external hard drives is the "drive" itself, which accounts for 17.53% of the mentions. Additionally, other cons mentioned include the hard drive, product, external drive, and storage. On the other hand, the top pro aspect mentioned is the hard drive, accounting for 6.96% of the mentions. From this information, we can conclude that the drive-related issues are the primary concerns for users when it comes to external hard drives. This could refer to problems with the drive's performance, reliability, or compatibility. The hard drive itself is mentioned as both a pro and a con, indicating that while it is a desirable feature, it may also have some drawbacks. To improve product development and selection in this category, it would be beneficial to address the drive-related issues that users commonly encounter. This could involve improving the performance and reliability of the drives, ensuring compatibility with various devices, and providing sufficient storage capacity. Additionally, it would be helpful to gather more specific feedback from users to identify any other potential cons and work towards resolving them. Overall, by focusing on enhancing the drive performance, addressing the mentioned cons, and gathering user feedback, product developers can create more reliable and user-friendly external hard drives that meet the needs and expectations of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
extra storage5
compatible with ps45
compatible with a mac computer3

Based on the data above, it seems that customers are primarily motivated to buy external hard drives based on the product description, followed by brand reputation and price. This suggests that customers are looking for detailed information about the product before making a purchase, and are willing to pay a premium for a well-known brand. There are several reasons why product description is the top feature for buyers in this category. Firstly, external hard drives are a technical product, and customers need to know the specifications and features in order to make an informed decision. Secondly, customers may be using the external hard drive for a specific purpose, such as backing up important files or storing large media files, and need to ensure that the product meets their requirements. To optimize Amazon listings for external hard drives, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about storage capacity, transfer speeds, compatibility with different devices, and any additional features such as encryption or backup software. Sellers should also consider using high-quality images and videos to showcase the product and demonstrate its functionality. Finally, sellers should aim to build a strong brand reputation by providing excellent customer service and responding promptly to any queries or issues.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long30
last long
last awhile
4 last6
large size6
large size
big size
long last6
long last
longer lasting6
last longer
last more than
down in price5
price down
down in price

Analysis of Customer Expectations for External Hard Drives: Based on the customer feedback, it is evident that the most important expectation for customers when it comes to external hard drives is durability and longevity. This expectation was mentioned 30 times, indicating that customers want a product that will last for a significant period of time without any issues. This suggests that sellers should prioritize the quality and reliability of their external hard drives during product development. While only mentioned once, the expectation for the product to work perfectly is still important. Customers expect the external hard drives to function flawlessly, without any technical glitches or performance issues. Therefore, sellers should focus on ensuring that their products are thoroughly tested and meet high-quality standards. The mention of cheapness 10 times indicates that customers are also price-conscious. They expect external hard drives to be affordable and reasonably priced. Sellers should consider offering competitive pricing options to cater to this expectation. However, it is important to strike a balance between affordability and quality, as customers also value durability and performance. Suggestions for Product Development Prioritization: 1. Focus on durability: Given the high emphasis on longevity, sellers should prioritize the development of external hard drives that are built to last. This includes using high-quality materials, implementing robust manufacturing processes, and conducting thorough quality control checks. 2. Enhance performance: While not mentioned as frequently, customers still expect external hard drives to work perfectly. Sellers should prioritize optimizing the performance of their products, ensuring fast data transfer speeds, reliable connectivity, and compatibility with various devices. 3. Offer different storage capacities: Customers have varying storage needs, so it is important to provide a range of storage capacities to cater to different user requirements. Prioritize developing external hard drives with various storage options, from smaller capacities for casual users to larger capacities for professionals. Suggestions for Marketing Promotion Factors: 1. Highlight durability and longevity: In marketing campaigns, emphasize the durability and longevity of the external hard drives. Showcase the quality materials used, any certifications or testing processes, and customer testimonials that highlight the product's longevity. 2. Emphasize performance features: Promote the technical specifications and performance features of the external hard drives, such as fast data transfer speeds, reliable connectivity options, and compatibility with different operating systems. This will appeal to customers who prioritize performance. 3. Competitive pricing and value: While customers expect affordability, it is important to emphasize the value proposition of the product. Highlight any additional features, warranties, or customer support services that add value to the purchase, making it a worthwhile investment. By prioritizing durability, performance, and competitive pricing, sellers can align their product development and marketing strategies with the expectations of customers in the external hard drive category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I prefer Seagate drives! I use them in preference over every other manufacturer. This drive is a snap to set up and use, and its performance is stellar, just as I've come to expect from Seagate.
TL;DR - Buy this drive to use as a backup you use occasionally to store large files. Look elsewhere if you want a drive to use daily. To give context, I bought this drive for 2 purposes 1. To transfer everything from my current PC to my new build 2. To act as a backup and mass storage drive going forward That being said, during the process of transferring all of my files to this drive, there were many large files, and thousands of small ones (under 10 mb). I bought this drive because of the usb 3.0 thinking that transferring everything would be quick and painless due to the advertised "high write speeds" Where this drive shines is transferring very large files. The write speeds sat around 120-160 mb per second. BUUUUUUTTTT.... When I started transferring smaller files, the write speeds crawled all the way down to kilobytes per second. I transferred a folder with 187 GB worth of video files averaging about 4 GB per file. The entire transfer process took 25 minutes and change. Very impressive. I then transferred a 7 GB folder of smaller files (license files, microsoft office documents, etc. (kilobytes per file)). The transfer took 40 minutes......... The transfer speed directly correlated to the size of the files being transferred. If you transfer a folder with both large and small files, the write speed will fluctuate like crazy. This is normal behavior, but for some reason this drive took it to the extreme. Most external Hard Drives I have used in the past never went below 5-10mb per second EVER. This drive is a solid choice for transferring mass storage for ease of mind. But with other reviews stating this drives short life span, I'll have to wait and see how mine lasts in the long run. That combined with the crawling speed for batches of small files, leaves me on the fence on how I feel about this thing. One last gripe, it would have been nice to have a power button/switch for the drive. I like to turn off/unplug my externals if I'm not actively using it to lengthen the drive's lifespan. Not a deal breaker by any means, but unplugging the power cable after every use gets old.
Kai Tiura
I'm writing this because of all the reviews I see complaining about the drive not showing up on their computer initially, saying "it doesn't work right out of the box!" I often wonder if some of these people never even read the documentation before giving up. The included documentation for the drives is horrible, with only a Quick Start page that shows how to plug it in, but there is great info on Seagate's site that helps if you go look at it. There's also something else I found out that might be helpful, and I'll address that here. Once I've had it in use for a while I'll update this review for a more in-depth account of how well it works. I'll list my comments by issue: 1) Drive not getting recognized. After seeing so many "it doesn't show up" comments, I was concerned when mine didn't show up on my iMac either. I followed the instructions on plugging it in (in sequence, which may or may not make a difference, but you gotta do it correctly just in case), and the first thing you have to do is decide which US Standard plug to slide onto the universal plug adapter; there are two that are almost identical, two-prong plugs; one has holes in the prongs and the other doesn't. Docs say nothing about which to use, so I went with the one with holes. The unit powered up and sounded like it was initializing, but it wouldn't get recognized by my Late 2017 iMac. Unplugging and restarting did nothing. I went to the online documentation and did the recommended check to see if Show Hard Drives was checked in Finder/Preferences/Show-Hard Drives. It was (which I already knew because my others show there, but just in case I needed to recycle the command...). That did no good. After a bit of thought, I decided I'd try the other plug, and that did the trick. USE THE PLUG WITH NO HOLES IN IT if using in the US! Once that was solved, it showed up and all looked good. 2) Using with Time Machine on Mac. The info in the product description says the drive is ready to use with Time Machine, preformatted. The problem is, if you have Catalina or later, there is a new formatting called APFS that replaces xFat, and you will have to reformat to use with Time Machine. This is a simple process using Disc Utility, and it reformats quickly. Once I had that issue solved, I got Carbon Copy Cloner (trial version) and set up the tasks of copying my main hard drive (348.3 GB) and my 8 TB external drive to the new Seagate drive and let it go. The main drive was backed up in just over 47 minutes. Yeah, it's a tad noisy, but nothing that can't go on while working on the computer by any means unless you're maybe recording a YouTube video at the computer or something. The external drive, which had 6.58 TB of stuff on it took a little longer... 12 1/2 hours to be exact. Slow? I don't know, it's the first time I've copied a hard drive with that much stuff on it, but I set the task and left it alone and it was done in the morning. The image included here shows Carbon Copy's review page for the performed tasks. CAVIAT: you may need to use a program that allows the computer to work without shutting down after a period of inactivity. I use an app called "Amphetemine", which forces the computer to stay on in various circumstances that you can set. I set mine to remain on "as long as specified app is working" and chose Carbon Copy Cloner. Not sure you have to do this, but Amphetamine is a great app and I didn't want to take the chance of having to start over, so I used it, and it worked great. The noise some complain about could be other drives (I have the 12 TB version for desktop) or it may be a personal preference, but a drive in a plastic case like this with lots of air holes in it will make some noise, however I didn't find this "noisy" at all IMHO. So far, I'm impressed with Carbon Copy as well, but like the drive, I'm in my infancy with using it, so time will tell. I also have a 1 TB external I use for Time Machine, so instead of using this one for that, I will most likely also set up the drive to copy that drive so I have a backup of my Time Machine just in case. You can set Carbon Copy to copy whenever it detects a change in a drive, so once the initial copying is done, the lengthy copies are done, and it's only copying when things change. If you have issues with one of these drives not being recognized by your computer straight out of the box, FIRST make sure you have the correct US plug installed. THEN, make sure to reformat to APFS if you're running Catalina or later if you plan to use it for your Time Machine backups. At that point, so far in my experience, it's a great drive. I'm giving four stars only because of having to hunt down good documentation for the actually necessity for reformatting for the OSs, and for having NO information about the right plug to use. NO idea why the one with holes won't work, but it would be nice if they gave a heads-up on that. Once it's been working a while, I'll readdress this review.
AvoidJul. 2020
Terrible connector, started giving problems right away with connection issues. Finally failed so everything is basically lost.
P. Meyer
I’m cloning a full 4tb drive, both drives are mounted on a pi4 via a powered Anker usb3 hub. Both show up in ‘lsusb -t’ as 5000 bus speed which is correct for usb3 devices. Being from the old days I attempted to use cpio to do the copy but it choked on long file names. I can’t just dd the unmounted source drive to the target because the target has a few thousand fewer physical sectors. The source drive uses 2k sectors and this one has 4k ones so the reduction in sector metadata results in this drive needing fewer sectors to hold the same amount of data. I finally resorted to using cp -rv on each source directory individually (as in nohup cp -rv A* target > $HOME/traks 2>&1 &) and that gave me the 27.4MB transfer speed. The files are mostly 32MB but some few are a couple of hundred MB.
Corey Wilson
I desperately needed a music backup portable drive and this did the job
Great product!
thank you its great
JunkAug. 2020
Did not work, went online to download format software and nothing was availabe
good priceDec. 2020
great product and price

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