External TV Tuners product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/04
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
3,154
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for the category "External TV Tuners" on Amazon, there are a few observations we can make. Firstly, the average ratings for the products in this category are not available (NaN). However, we do know that there have been a total of 3154 reviews for these products. Since the average ratings are not provided, it is difficult to gauge the overall customer satisfaction level accurately. However, the fact that there have been a significant number of reviews suggests that there is a considerable level of interest in these external TV tuners. It is possible that customers are purchasing these products despite the lack of average ratings, indicating that they are willing to take a chance on them. Given the limited information available, it would be advisable to consider a few factors when making a purchase decision in this category. Firstly, it would be helpful to read through the available reviews to get a sense of the experiences of previous customers. Look for patterns in the feedback, paying attention to both positive and negative aspects. Additionally, consider the reputation and credibility of the brands offering these external TV tuners. Look for well-established and trusted brands that have a track record of producing reliable products. This can help mitigate the risk of purchasing a subpar product. Lastly, if possible, reach out to the seller or manufacturer directly to inquire about the average ratings or any additional information that may be helpful in making an informed decision. Remember, customer satisfaction can vary greatly from person to person, so it's important to gather as much information as possible before making a purchase in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is morning, the most common location is house, the most common behavior is stream so . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are friends, followed by sons and wives. This suggests that the product may be more popular among younger people who are more likely to have friends and children living with them. In terms of usage, the product is most commonly used in the house, with the attic and room being the next most popular locations. This suggests that the product is primarily used for indoor entertainment purposes. The top two uses of the product are streaming and recording, indicating that users are likely using the product to watch and record TV shows and movies. Overall, the data suggests that the customer profile for this product is likely to be younger people who are interested in indoor entertainment and enjoy streaming and recording TV shows and movies. Based on this profile, some suggestions for marketing the product could include targeting younger audiences through social media and emphasizing the product's streaming and recording capabilities. Additionally, highlighting the product's compatibility with popular streaming services could also be effective in attracting potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, software, antenna, adhesive, capture card. The most mentioned elements about product are get hot(1.02%), do not work(0.38%).
The top 5 positive reviews are setup, product, quality, picture quality, picture. The most mentioned elements about setup are easy(4.12%), breeze(1.18%).
Cons
product8.78%
get hot1.02%
do not work0.38%
emit a lot of heat0.25%
bad quality0.13%
absurd " whacky " design0.13%
software6.62%
antenna3.56%
adhesive2.93%
capture card2.29%
Pros
setup6.92%
easy4.12%
breeze1.18%
straight forward0.44%
fast0.29%
have0.15%
product5.60%
quality4.86%
picture quality4.27%
picture3.39%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the External TV Tuners category has a mixed sentiment. While the top pro aspect mentioned is the setup, the top con aspect mentioned is the product. Other cons mentioned include software, antenna, adhesive, capture card, quality, and picture quality. The setup being the top pro aspect mentioned suggests that users find the installation process to be easy and straightforward. However, the fact that the product is the top con aspect mentioned suggests that users may have issues with the overall quality and functionality of the external TV tuner. To improve product development and selection, it may be helpful to focus on addressing the issues mentioned by users. This could include improving the quality of the product, addressing any software or antenna issues, and ensuring that the capture card and adhesive are functioning properly. Additionally, it may be helpful to gather more feedback from users to better understand their needs and preferences when it comes to external TV tuners.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others5
support atsc 3 . 02
4k pass through1
ability to1
ability to distribute the antenna feed use wireless1

Based on the data provided, it seems that customers are primarily motivated to buy external TV tuners based on the product description. This suggests that customers are looking for detailed information about the product's features and capabilities before making a purchase. Other factors that may influence customer buying decisions include brand reputation and advertising attraction, but these are less important than the product description. To optimize an Amazon listing for an external TV tuner, it would be important to focus on creating a detailed and informative product description. This could include information about the tuner's compatibility with different devices, its range of channels and frequencies, and any additional features or benefits that set it apart from other tuners on the market. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Additionally, optimizing the listing for relevant keywords and using high-quality images and videos can help attract more traffic and improve conversion rates.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
improvement7
improvement
improve
good4
good
Antenna could be better3
antenna good
fix3
fix
work3
work
fix update2
update with fix
fix update
address in future software update2
address in future firmware update
address software update
antenna longer2
antenna upgrade
larger longer antenna
fix app2
fix app crash
fix app issue
free2
free

Based on the customer feedback, it is clear that the primary expectation for External TV Tuners is improvement. Customers are looking for products that offer better performance, features, and overall quality. This is mentioned seven times, indicating that it is a top priority for buyers in this category. Additionally, customers mention that they are looking for products that are good, which likely refers to products that are reliable, easy to use, and provide a good value for the price. This is mentioned four times, indicating that it is also an important consideration for buyers. Finally, customers mention that the antenna could be better, which suggests that there is room for improvement in the reception quality of these products. This is mentioned three times, indicating that it is a minor concern for buyers. Based on these customer expectations, sellers should prioritize product development efforts that focus on improving the performance, features, and overall quality of their External TV Tuners. This could include investing in better components, improving the design, and adding new features that are important to customers. In terms of marketing promotion factors, sellers should focus on highlighting the improvements they have made to their products, as well as the benefits that these improvements provide to customers. This could include emphasizing the improved performance, ease of use, and overall value of their products. Additionally, sellers should consider highlighting any unique features or capabilities that set their products apart from the competition. Overall, by focusing on improving their products and effectively communicating the benefits to customers, sellers can meet and exceed customer expectations in the External TV Tuner category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

If you want quality RGB for fans I can’t see how there is a better product. It just plain and simple works!
Jennifer Lang
Purchased
I have used a handful of strip lights. Its hard to do strip lights wrong because its just a line of LEDs. All the fun and function depends on the software you use. But these are the best to use in your case for one main reason. They bend better then Beckham doing the Limbo. Its so nice to be able to get a really nice and tight bend around your motherboard which in turn allows your software to give you some great light shows. Those shows start with good hardware and this hardware is the start!
only bends one direction tho :(
the rgb headers on my motherboard were 12v 4-pin connectors and the led strip is 5v 3-pin connector now i have to buy deepcools rgb converter hub for 30$ im sad :(
Looks great brand new, works with Polychrome snyc and bright even during daylight. But diffuser turns yellow after a couple of months.
Charlie C.
Purchased
I bought two of these for two separate PC builds and both times they've worked perfectly. The color is bright and you can control it via your motherboard RGB software. It includes an extender cable as well.
Matt
Purchased
Great product but had to troubleshoot so docked a star for that. I was able to get the product working. 4 star was due to the USB cable that was provided with the item. I was experiencing freezing at random intervals or if I attempted to reroute a source to another program. Turns out it was just a bad USB cable (but this caused several hours of troubleshooting my hardware and software to diagnose). Swapped out USB and haven't had any issues since.
Well made and exceptional when used in conjuction with web-based tuners and HTML projects.
HOT asfJun. 2020
really like this strip. gj phanteks
Sassesphera
Purchased
These are a great product it gives off seamless hot spot free light and makes a great accent for your pc case. However after using this in my computer case for the last 3mo there has been a significant decrease in the amount of blue light given off by the LEDs. I had them set to a purple colour and it's now shifted to a reddish pinkish colour and after reagusting the amount of red the light is now significantly dimmer. Over all I'd recommend using this product for something you dont keep running 24/7.

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