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Extracts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 22
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
LorAnn Cream Cheese Bakery Emulsion, 4 ounce bottle - 3 Pack
LorAnn Orange Bakery Emulsion, 4 ounce bottle - 4 pack
Watkins Strawberry Extract, 2 Fl. Oz., 1-Pack
Watkins Pure Almond Extract, 2 Fl Oz (Pack of 1)
Vanilla Bean Paste for Baking - Heilala Vanilla, the Choice of the World's Best Chefs and Bakers, Pure Vanilla Paste Made Using Sustainably and Ethically Sourced Vanilla Beans, Hand-Picked from the Kingdom of Tonga, Twin Pack - 2.29 oz (2 Pack)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the "Extracts" category on Amazon is 4.62 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 15,326 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating implies that customers are generally pleased with the quality and performance of the extracts they have purchased. It indicates that the majority of customers have had positive experiences and are satisfied with their purchases. Based on this information, my advice would be to continue focusing on maintaining the quality of the extracts and ensuring customer satisfaction. It would be beneficial to encourage customers to leave reviews after their purchases, as positive reviews can help attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty. Overall, the data suggests that the "Extracts" category on Amazon is performing well in terms of customer satisfaction. By consistently delivering high-quality products and actively engaging with customers, sellers in this category can continue to thrive and attract more customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is baking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are family, mother, and friend. This suggests that the product is commonly used in household settings and is likely to be shared or recommended among close acquaintances. In terms of usage locations, the top three places mentioned are grocery, kitchen, and grocery store. This indicates that customers primarily use the product in their own kitchens, but also purchase it from grocery stores. It implies that the product is readily available and accessible to customers in their regular shopping routines. When it comes to the usage of the product, baking and bake something are the most frequently mentioned activities. This suggests that the product is primarily used as an ingredient in baking recipes, indicating its popularity among home bakers. Based on this analysis, the customer profile for this product can be inferred as individuals who enjoy baking and frequently use extracts in their recipes. The product seems to be popular among families, mothers, and friends, indicating a potential target audience of home cooks and baking enthusiasts. To further cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's versatility in baking and its ability to enhance the flavors of various baked goods. Additionally, collaborating with popular baking influencers or creating recipe content that showcases the product's usage could help attract and engage the target audience. Considering the frequent mentions of grocery stores, it would be advantageous to ensure that the product is well-stocked and prominently displayed in these locations. Offering promotions or discounts in grocery stores could also encourage customers to try the product and increase its visibility. Overall, understanding the customer profile and their preferences can help tailor marketing strategies and product positioning to effectively reach and engage the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, bottle, product, smell, flavor. The most mentioned elements about taste are chemical tasting(3.70%), bitter(2.01%).
The top 5 positive reviews are flavor, taste, vanilla, product, quality. The most mentioned elements about flavor are good(25.08%), rich(3.21%).
chemical tasting3.70%
overly artificial1.85%
like like2.19%
dead on0.05%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that taste and flavor are the most significant aspects when it comes to extracts. The top con aspects mentioned are taste, bottle, product, smell, and flavor, while the top pro aspect mentioned is flavor. Cons: 1. Taste: This is the most frequently mentioned con, indicating that some consumers may find the taste of certain extracts to be unsatisfactory. 2. Bottle: The bottle used for packaging might have some issues, although the specific problems are not mentioned. 3. Product: The general term "product" is mentioned, suggesting that there may be some concerns or complaints related to the overall quality or performance of the extracts. 4. Smell: The aroma or scent of the extracts might not meet the expectations of some consumers. 5. Flavor: Surprisingly, flavor is mentioned as both a pro and a con. This could indicate that while some people appreciate the flavor, others may find it lacking or not to their liking. Pros: 1. Flavor: The top pro aspect mentioned, indicating that many consumers appreciate the flavor of these extracts. Suggestions for Product Development and Selection: 1. Improve taste: Given that taste is the most common con mentioned, it would be beneficial for manufacturers to focus on enhancing the taste of their extracts. This could involve using high-quality ingredients or exploring different flavor profiles to cater to a wider range of preferences. 2. Address bottle concerns: Although the specific issues with the bottle are not mentioned, it would be important for manufacturers to ensure that the packaging is convenient, durable, and user-friendly. 3. Enhance product quality: As the general term "product" is mentioned as a con, it would be helpful for manufacturers to address any quality-related concerns. This could involve rigorous quality control measures, sourcing the best ingredients, and ensuring consistency in flavor and aroma. 4. Consider scent and aroma: Since smell is mentioned as a con, manufacturers should pay attention to the scent of their extracts. Ensuring a pleasant and enticing aroma can enhance the overall experience for consumers. 5. Understand flavor preferences: As flavor is mentioned as both a pro and a con, it is crucial for manufacturers to conduct market research and understand the diverse preferences of their target audience. This will help them develop a range of flavors that cater to different tastes. By addressing these suggestions, manufacturers can work towards creating extracts that have improved taste, better packaging, higher product quality, appealing scent, and a variety of flavors to satisfy a wider range of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
pure vanilla extract3

Based on the data provided, it seems that customers in the Extracts category are primarily motivated by brand reputation, product description, and price when making their purchasing decisions. However, the top reason for buying the product appears to be the product description, as it received the highest percentage of mentions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, a well-written and detailed product description helps customers understand the benefits and features of the product, allowing them to make an informed decision. It provides crucial information about the product's ingredients, usage instructions, and potential benefits, which can instill confidence in the buyer. To optimize Amazon listings based on this data, here are a few suggestions: 1. Enhance product descriptions: Ensure that the product descriptions are comprehensive, accurate, and highlight the unique selling points of the product. Include relevant keywords to improve search visibility. 2. Use high-quality images: Include clear and visually appealing images that showcase the product from different angles. This helps customers visualize the product and understand its appearance. 3. Incorporate customer reviews: Encourage customers to leave reviews and ratings for the product. Positive reviews can significantly influence potential buyers and build trust in the product. 4. Competitive pricing: While price was not the top factor, it still holds importance. Consider competitive pricing strategies to attract price-conscious customers. Offering discounts or bundle deals can be effective in this regard. 5. Leverage brand reputation: Since brand reputation is also a significant factor, highlight any positive brand associations, certifications, or awards in the product listing. This can help build trust and credibility among potential buyers. Remember, optimizing Amazon listings is an ongoing process. Continuously monitor customer feedback, analyze competitors, and adapt your listing accordingly to stay ahead in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more vanilla flavor20
buttery vanilla flavor more forcefully
more flavor
more vanilla flavor
more vanilla
concentrated vanilla flavor
pure vanilla extract10
pure vanilla extract
quality vanilla extract
vanilla extract paste
pure vanilla
real vanilla extract
last long9
last long
last awhile
last forever
big bottle8
big bottle
big bottle of other variety
bottle big
cheap on
glass tumbler7
glass bottle
leg strong7
bottle glass6
glass bottle
glass container
down in price6
price down
price down to

Based on the customer feedback, it is clear that the majority of customers are looking for a stronger vanilla flavor in their extracts. This is evident from the 20 mentions of "more vanilla flavor" in the feedback. Additionally, 10 customers specifically mentioned "pure vanilla extract," indicating that they are looking for a high-quality product that is made with real vanilla beans. Another important consideration for customers is the longevity of the product. Nine customers mentioned that they want their extracts to last long, which suggests that they are looking for a product that will provide good value for their money. Based on these customer expectations, sellers in the extracts category should prioritize product development that focuses on creating high-quality, pure vanilla extracts with a strong flavor profile. They should also consider developing products that have a longer shelf life, as this is an important factor for many customers. In terms of marketing promotion factors, sellers should focus on highlighting the quality and purity of their products, as well as their strong vanilla flavor. They could also consider offering promotions or discounts to encourage customers to try their products and build brand loyalty. Additionally, they could leverage social media and influencer marketing to reach a wider audience and showcase the versatility of their products in various recipes and applications.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

ExcellentOct. 2018
I use this in my royal icing bc there no butter in the recipe and it needs the flavor. Really good!
I received a bottle of butter flavoring and the bottle was only half full. I was very disappointed to receive the product that was supposed to be 16 ounces, but was only half full.
It is more of smell than flavor, i need to add a little to much to get some flavor.
Great productJan. 2022
I have liked using this product for my sugar cookie baking. Adds to the great flavor of the cookie.
Five StarsMar. 2018
Great price , great product
The best!Dec. 2022
I use LorAnn butter emulsion in all my cookie dough as well as my royal icing. Although my shortbread dough includes a lot of butter, and I use a high quality brand, the emulsion gives it an even more buttery taste. The flavoring is very concentrated and I usually add only 1/4 teaspoon to a double batch of dough. Because it is an emulsion the flavor does not bake off like an extract often does.
Erin Arizona
I use this in my dairy-free sugar cookies and royal icing. Adds a really nice flavor and smell. I chose this over Wilton or other imitation butter flavors, which all seem to be artificially flavored whereas this one is natural.
S. Ingram
Seal brokenJul. 2021
Product came with the seal broken. I needed this for treat orders, and now I am unable t use it to make order.
I am using in my laundry soap candle and room deoterant spray. However when mixed with other extracts it clumps up I may have to go back to butter extract not emulsion. any ideas out there why it clumps up and create a hair like substance?
I am a purist. I bake with real butter and real vanilla. But my dad asked me to looked on Amazon about 6 months ago for a butter flavoring with a good rating. He wanted it for his "top secret" cornbread recipe that he has been getting requests for over years. I thought: "Uh oh, he's about to ruin a good thing by adding fake butter flavor." But I got it for him and it was even better because he is still using real butter and this enhances it. Fast forward to now and I have purchased some for myself to use when I bake cakes that call for butter. Wouldn't use it in a cake that calls for oil like carrot cake or red velvet, but definitely can use it in a pound cake or any other cake that calls for butter.. I find that a little goes a long way when you use with other high quality ingredients. It enhances the butter flavor nicely in baked goods.

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