Eye product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 23
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Pooplunch False Eyelashes 7 Pairs Dramatic 22MM Faux Mink Lashes Pack Fluffy 8D Volume Thick Long Fake Eye Lashes Multipack
wet n wild Makeup Brush| Flat Top Kabuki Brush| For Liquid & Mineral Foundation| Blending & Buffing| Ergonomic Handle
KISS Falscara D.I.Y. Lash Extension Starter Kit With 10 Eyelash Lengthening Wisps, Applicator and Bond & Seal lash adhesive
Wet n Wild Makeup Brush| Large Eyeshadow Blending Brush| Precise Application| Fluffy Fibers| Ergonomic Handle, (786B)
Pooplunch False Eyelashes Cat Eye Wispy Lashes 7 Pairs Natural Faux Mink Lashes Pack Fake Eyelashes Multipack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for eye-related products on Amazon is 4.31, based on a total of 23,083 reviews. This indicates a relatively high level of customer satisfaction within the eye category. With such a high average rating, it suggests that customers are generally pleased with the eye products they have purchased from Amazon. This positive feedback could be attributed to factors such as product quality, effectiveness, and overall customer experience. Considering the large number of reviews, it is safe to assume that the data represents a significant sample size, which adds credibility to the conclusion. However, it is important to note that without further information about specific products or customer feedback, it is difficult to provide more detailed insights. Based on this conclusion, it is advisable for customers looking for eye-related products on Amazon to consider the high average rating and positive customer reviews as indicators of quality and satisfaction. However, it is always recommended to read individual product reviews and descriptions to ensure that the specific product meets their personal needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is client, the most commonly moment of use is everyday, the most common location is eye lid, the most common behavior is a full set of lash extension with . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw a few conclusions and make some suggestions about the customer profile for this product in the Eye category. Firstly, it seems that the most frequently mentioned users of this product are the client, daughter, and friend. This suggests that the product may have a broad appeal, catering to different age groups and relationships. It could be beneficial to target marketing efforts towards these user types, highlighting the product's versatility and suitability for various individuals. Secondly, when it comes to the places where this product is commonly used, the mentions of eye lid, purse, and dollar store stand out. While the mention of eye lid is relatively low, it could indicate that the product is primarily used for eye-related purposes. On the other hand, the mentions of purse and dollar store suggest that the product may be portable and affordable, appealing to customers who are looking for convenience and cost-effectiveness. Emphasizing these aspects in marketing campaigns could attract customers who prioritize these factors. Lastly, the usage of the product is mentioned in terms of a full set of lash extensions and quick application. This implies that the product is associated with enhancing eyelashes, either through extensions or a quick and easy application process. Highlighting these features in marketing materials could attract customers who are interested in achieving fuller lashes without much effort or time investment. Based on these findings, it would be beneficial to target a diverse range of users, such as clients, daughters, and friends, while emphasizing the product's versatility and suitability for different age groups. Additionally, focusing on the portability and affordability of the product, as well as its ability to enhance eyelashes through extensions or quick application, could help attract customers who prioritize convenience and cost-effectiveness.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lash, glue, brush, adhesive, band. The most mentioned elements about lash are come right off(2.90%), stiff(0.37%).
The top 5 positive reviews are lash, inside tray, premade fan, base of lash, premade. The most mentioned elements about lash are pretty(4.05%), good natural(3.56%).
come right off2.90%
thin out0.14%
obvious look0.05%
lay the wrong direction0.05%
good natural3.56%
easy to put on2.28%
amaze quality0.91%
inside tray0.11%
premade fan0.06%
base of lash0.03%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Eye category is lash, accounting for 18.74% of the mentions. The top 5 cons associated with vacuum are lash, glue, brush, adhesive, and band. On the other hand, the top pro aspect mentioned most is lash, accounting for 21.04% of the mentions. The top 5 cons of the tip are lash, inside tray, premade fan, base of lash, and premade. From this data, it appears that lash-related issues are both a pro and a con aspect in the Eye category. This suggests that lashes are a significant factor in people's opinions, with both positive and negative aspects being mentioned frequently. To improve product development and selection in this category, it would be beneficial to focus on addressing the lash-related concerns. This could involve improving the quality of lashes, ensuring they are comfortable to wear, and minimizing issues related to glue, brush, adhesive, and band. Additionally, considering the cons related to the tip, such as inside tray, premade fan, base of lash, and premade, could help in developing products that address these specific pain points. Overall, the sentiment analysis indicates that lashes play a crucial role in the Eye category, with both positive and negative aspects being mentioned frequently. By addressing the cons and capitalizing on the pros, product developers can create offerings that cater to the needs and preferences of customers in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
natural look3

Based on the data provided, it seems that customers primarily buy this product in the Eye category due to its product description. This suggests that customers are highly influenced by the information provided about the product. The detailed and compelling description likely helps customers understand the features, benefits, and value of the product, leading them to make a purchase. Some reasons why product description is the top feature could be that it provides clarity about the product's functionality, highlights its unique selling points, and addresses any potential concerns or questions customers may have. A well-crafted product description can effectively communicate the value proposition and create a sense of trust and confidence in the product. Based on this information, here are a few suggestions for Amazon listing optimization: 1. Enhance the product description: Ensure that the product description is comprehensive, engaging, and informative. Highlight the key features, benefits, and any unique aspects of the product that set it apart from competitors. 2. Use high-quality visuals: Include clear and appealing images that showcase the product from different angles. Visuals can help customers visualize the product and make an informed decision. 3. Incorporate customer reviews: Positive customer reviews can significantly influence purchasing decisions. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews prominently on the listing. 4. Optimize pricing strategy: While price is not the top motivator in this case, it still plays a role. Analyze the market and competitors to ensure your pricing is competitive and aligned with the perceived value of the product. 5. Leverage advertising effectively: Since advertising attraction is mentioned as a motivating factor, consider investing in targeted advertising campaigns to reach potential customers who may be interested in the product. This can help increase visibility and drive more sales. Remember, continuously monitoring customer feedback, analyzing sales data, and adapting your listing accordingly can further optimize your Amazon listing and improve customer satisfaction.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long18
last longer
last long
last awhile
last long easy
lash extra
lash similar
lash stick
maintain lash
clear glue
do not glue…
glue last day
glue off
longer lasting7
last longer
last longer…
long lasting
band thicker6
band thicker
band not thick
band thin
band thinner
last more than week6
last more than day
last long than week
last more than one day
last more than three week
last over 3-5 day
adhesive easy remove5
easy remove
adhesive remover
remove adhesive
take adhesion off good

Based on the customer expectations mentioned, it seems that customers are looking for eye products that are long-lasting, good quality, and offer more benefits. This suggests that customers are looking for products that not only provide immediate results but also have a lasting impact. To meet these expectations, sellers should prioritize product development that focuses on creating eye products that are durable and offer long-lasting benefits. This could include products that are formulated with high-quality ingredients that are known to provide long-term benefits for the eyes. In terms of marketing promotion factors, sellers should focus on highlighting the long-lasting benefits of their eye products. This could include showcasing before and after photos of customers who have used the product over an extended period of time, as well as highlighting any clinical studies or research that supports the long-term benefits of the product. Additionally, sellers should consider offering promotions or discounts for customers who purchase larger quantities of the product, as this can help to incentivize customers to continue using the product over a longer period of time. Overall, by prioritizing product development that focuses on creating long-lasting and high-quality eye products, and by highlighting the long-term benefits of these products in their marketing efforts, sellers can meet the expectations of their customers and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Every time I Went to pick up a fan it would fall apart and be stuck on the tray still.. every row had this problem on the 15mm I purchased. The 17mm were fine did not come apart like these did
Very Good quality long & short stem pre made fans. My clients love how soft they feel!
Liz C.
 My absolute favorite premades!!!!!! I have been through many other brands and I always go back to this brand. They are consistent, well made and hold their curl!!!
This product has been my go too ever since I started lashing for a lot a year! And my beautiful clients are satisfied:)
PremadesAug. 2020
Definitely a good product!!!! Will buy again
Great qualityJun. 2021
Love this product
Amanda Harden
Amazing Fans!Mar. 2021
I love the quality of these fans. I have gotten them in different sizes and dimensions and haven’t been disappointed yet! Great product for beginners especially. Used them in this set and they were wonderful.
I love B&Q Lashes. They are the best premade fans on the market. They do not fall apart and the quality is great. Highly recommend!
Great lashesJan. 2022
Nice fans
Ryan Boyle
I’ve been doing lash extensions for a little over a year now. I prefer to use premade lashes because I don’t hate myself... I’ve tried tons of different premade a from all over. These B&Q lashes are THE BEST. I love the quality. They don’t lose their curl. They don’t fall apart. The quality is 👌🏻 Also I like to reuse the cases for my new clients little lash cleaning and spookier kits.

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