Eyeglasses Care product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Metene 220 Pack Lens Cleaning Wipes, Pre-Moistened and Individually Wrapped Eyeglass Wipes, Glasses Cleaner for Eyeglasses, Camera Lens, Tablets, Phone, Computer Screen and Other Delicate Surfaces
ZEISS Pre-Moistened Lens Cleaning Wipes, 600 Count
Koala Lens Cleaning Cloth | Japanese Microfiber Glasses and Screen Cleaner | Safe for All Multi-Coated Eyeglass and Camera Lenses (Pack of 2)
Nice 'n Clean Lens Cleaning Wipes (100 Total Wipes) | Pre-Moistened Individually Wrapped Wipes | Non-Scratching & Non-Streaking | Safe for Eyeglasses, Goggles, & Camera Lens
Zeiss Pre-Moistened Lens Cleaning Wipes, 220 Count (Pack of 12)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a total of 15,878 reviews but an average rating of NaN. This could be due to a number of factors, such as a glitch in the system or a lack of consistent ratings from customers. However, since the product is in the category of Eyeglasses Care, it is important to note that customer satisfaction is likely a top priority for those who purchase this type of product. Without a clear average rating, it may be difficult for potential customers to gauge the quality of the product and make an informed decision. As for advice, it may be helpful for the seller to address the issue of the NaN average rating and work to improve the overall customer experience. This could include reaching out to customers for feedback, offering incentives for leaving reviews, or making improvements to the product itself. By prioritizing customer satisfaction and actively working to improve the product, the seller may be able to increase their ratings and attract more customers in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is car, the most common behavior is clean a glass . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users of this eyeglasses care product are likely to be individuals who prioritize their family, husband, and friends. This suggests that they may be social and value relationships with loved ones. Additionally, the fact that the top places to use the product are in the car, purse, and pocket suggests that these individuals are likely on-the-go and need a product that is portable and convenient to use. The top usage of the product being to clean a glass suggests that these individuals may be concerned with maintaining the cleanliness and clarity of their eyeglasses. The fact that travel is also a top usage suggests that they may be individuals who are frequently on the move and need a product that can keep up with their busy lifestyle. Based on this data, it may be beneficial for the company to market this product as a convenient and portable solution for individuals who value their relationships and are frequently on-the-go. They may also want to emphasize the product's ability to keep eyeglasses clean and clear, as this seems to be a top priority for users. Overall, the customer profile for this product is likely to be individuals who are social, value relationships, and are frequently on-the-go. They may be concerned with maintaining the cleanliness and clarity of their eyeglasses and need a product that is portable and convenient to use.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wipe, product, cloth, bottle, glass. The most mentioned elements about wipe are dry out(9.40%), not wet enough(1.90%).
The top 5 positive reviews are product, wipe, cloth, glass, lense. The most mentioned elements about product are clean my glass well(6.18%), good quality(1.16%).
dry out9.40%
not wet enough1.90%
tiny for cleaning1.33%
do not clean at all0.85%
smell bad0.76%
clean my glass well6.18%
good quality1.16%
keep clean0.44%
smudge free0.36%
easy to use0.28%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Eyeglasses Care is "wipe," accounting for 23.93% of the mentions. Additionally, the top five cons for vacuuming eyeglasses are "wipe," "product," "cloth," "bottle," and "glass." On the other hand, the top pro aspect mentioned most is "product," accounting for 13.86% of the mentions. The top five cons of using a tip for eyeglasses care are "product," "wipe," "cloth," "glass," and "lens." Based on this information, it appears that the wiping process is a significant concern for users when it comes to eyeglasses care. This suggests that there may be issues with the effectiveness or convenience of the wiping methods currently available. Additionally, the mention of "product" as both a pro and con aspect indicates that there might be a wide range of products in the market, some of which are well-regarded while others may not meet users' expectations. To improve product development and selection in this category, it would be beneficial to focus on addressing the wiping issue. This could involve developing innovative cleaning solutions or materials that make the wiping process more efficient and effective. Additionally, it would be helpful to gather more specific feedback from users regarding their concerns with the existing products, such as the reasons behind the negative mentions of "product" and how it can be improved. Furthermore, conducting user surveys or market research to understand the specific pain points and preferences of eyeglasses wearers would be valuable. This information can guide the development of new products that cater to the needs and desires of the target audience, ultimately leading to more satisfied customers in the eyeglasses care market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
anti fog7

Based on the data provided, it seems that customers are primarily motivated to buy eyeglasses care products based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and how it works. Price is also a factor, but it is not as important as the product description. This suggests that customers are willing to pay a premium for a product that meets their needs and provides them with the information they need to make an informed purchase decision. Recommendations from friends are also a factor, but they are not as important as the product description or price. This suggests that customers are more likely to trust the information provided by the seller or manufacturer than the opinions of their friends. To optimize an Amazon listing for eyeglasses care products, it is important to focus on the product description. This should include detailed information about the product, such as its features, benefits, and how it works. It is also important to highlight any unique selling points, such as eco-friendliness or durability. Additionally, it is important to ensure that the price is competitive and that the product is recommended by other customers. This can be achieved by including customer reviews and ratings on the product page.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long16
last long
last awhile
large size14
big size
large in size
large or large size
large size
more moisturized12
more moist
more moistened
big bottle8
small bottle
large bottle and small
cleaning cloth8
cleaning cloth more
cloth clean quickly thoroughly
fabric clean cloth good same
glass clean cloth
good cleaning cloth
large wipe8
wipe large
large wipe
big wipe
wipe big
more moisture8
more moisture
more moist
contain more moisture
more wet
more wetness
anti fog
anti-fog spray
combine clean and anti-fog ingredient
complete elimination of fogging

Based on the customer expectations mentioned, it seems that customers are looking for eyeglasses care products that are long-lasting, large in size, and provide more moisture. To prioritize product development, sellers should focus on creating products that meet these expectations. For example, they could develop eyeglasses cleaning solutions that are designed to last longer, or create larger microfiber cloths for cleaning glasses. Additionally, they could develop products that provide more moisture, such as eyeglasses cleaning sprays that contain moisturizing ingredients. In terms of marketing promotion factors, sellers should highlight the features that meet customer expectations. For example, they could emphasize the long-lasting nature of their products, or the larger size of their cleaning cloths. They could also highlight the moisturizing benefits of their products, and how they can help prevent dryness and irritation. Overall, by focusing on meeting customer expectations and highlighting these features in their marketing efforts, sellers can better appeal to customers in the eyeglasses care category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These products are awesome. Two bigs ones for the house and 1 portable spray. What more can you ask for? I’ve the cloth and spray about 10 times now and no signs of scratching.
Good valueNov. 2022
The wipes are effective in cleaning lenses quickly. The amount of wipes included is a good value.
Mark Robb
Good cleanerJan. 2020
Cleaner is perfect. Exactly what I wanted. One of the spray bottles will not spray, I can simply switch tops after the first bottle is empty so all good.
Strong scentAug. 2019
Fluid has a strong odor similar to whiteboard cleaner. It goes away once you're done spraying. Did the job well enough.
These wipes are life changing!!! Having them individually wrapped and easy to take anywhere keeps my glasses spotless! I clean my phone and glasses the most. I find having them in the easy dispense box makes me think to clean screens more often. Highly recommend.
Nancy M.
I am not happy with this purchase at all. I have to spray and wipe my glasses multiple (I mean MULTIPLE) times with this in order to actually get them clean. It always leaves streaks and greasy marks. Very annoying. Don't waste your money this. You're much better off with a cheaper lens cleaner from the grocery store and a microfiber towel.
My husband and I purchased these to clean our glasses. I usually use a dry reusable microfiber cleaning cloth that came with my glasses, but I like to use a wet wipe sometimes. We were very disappointed in these wipes. They were convenient to carry around in a purse/pocket/wallet, but out of the 200 wipes that came in the box, more than 10% of them were completely dried out when we opened the packets. The wipes that weren't completely dry were only slightly damp - they could could only adequately clean one lens before they would dry out. I was expecting to be able to clean my glasses and my cell phone with one wipe, but instead it would take 2 wipes just to clean my glasses. And the wipes themselves are small and very thin. These just seem really wasteful and overpriced for the quantity/quality.
L p P
Works greatOct. 2022
This is the 4th time we’ve purchased these from the seller. Always on time and arrives in great shape. They work great! Definitely worth buying them.
worthlessMay 2020
the worst...leaves a film on glasses ...never gets them clean...soap and water is much better...save your money
Does nothing to clean lenses. Just smears whatever you're trying to remove, leaving the lenses worse than before they were wiped.

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