Eyeliner product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil, Gold
Julep When Pencil Met Gel Sharpenable Multi-Use Longwear Eyeliner Pencil - Mini Blackest Black - Transfer-Proof - High Performance Liner

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for eyeliner products on Amazon is 4.43, which indicates a relatively high level of customer satisfaction. With a total of 32,196 reviews, this suggests that there is a significant amount of feedback available for customers to make informed purchasing decisions. The high average rating implies that customers are generally pleased with the quality and performance of the eyeliner products in this category. It also indicates that the majority of customers have had positive experiences with their purchases. Based on this information, my advice would be to continue focusing on maintaining the quality and performance of the eyeliner products. It's crucial to consistently meet or exceed customer expectations to ensure continued customer satisfaction. Additionally, encouraging customers to leave reviews can help gather more feedback and provide valuable insights for product improvement. Monitoring customer feedback and addressing any concerns promptly is also essential. By actively engaging with customers and addressing their needs, you can further enhance their satisfaction and loyalty. Lastly, it may be beneficial to analyze the specific aspects that customers appreciate the most about the eyeliner products. This information can be used to highlight key features in marketing materials and product descriptions, helping potential customers make more informed decisions. Overall, the high average rating and significant number of reviews indicate a positive customer satisfaction level. By maintaining product quality, addressing customer concerns, and leveraging positive feedback, you can continue to excel in the eyeliner category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is waterline, the most common behavior is swim . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this eyeliner product are women who have close relationships with others, such as friends, daughters, and wives. This suggests that the product may be popular among women who value social connections and enjoy sharing their experiences with others. In terms of usage, the product is most commonly used for swimming and as an eyeliner, indicating that it may be popular among women who lead active lifestyles and value products that are versatile and long-lasting. The top places to use the product are the waterline and pool, suggesting that the product may be popular among women who enjoy spending time in the water and want a product that can withstand the elements. Based on this data, it may be beneficial for the company to target women who value social connections and lead active lifestyles, particularly those who enjoy spending time in the water. The company could also consider marketing the product as a versatile and long-lasting option for women who want a product that can be used for both swimming and as an eyeliner. Additionally, the company could consider partnering with influencers or social media personalities who have a strong following among women in these demographics to help promote the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are eyeliner, product, tip, liner, pencil. The most mentioned elements about eyeliner are smudge instantly(3.49%), dry(2.33%).
The top 5 positive reviews are color, eyeliner, product, liner, tip. The most mentioned elements about color are good(11.39%), look good(1.30%).
smudge instantly3.49%
break off to wear2.00%
impossible to get off0.64%
difficult to sharpen0.11%
look good1.30%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that eyeliner has both positive and negative aspects. The top pro aspect mentioned most is color, which suggests that people appreciate the variety of colors available in eyeliners. On the other hand, the top con aspect mentioned most is also eyeliner, indicating that there are some issues or concerns associated with this product. The top five cons mentioned for eyeliner are product, tip, liner, and pencil. This suggests that customers may have complaints related to the overall quality of the product, the applicator tip, the longevity of the liner, and perhaps the type of eyeliner (pencil) being used. To improve product development and selection, it would be beneficial to address these cons. Firstly, focusing on enhancing the quality of the product can help alleviate customer concerns. This could involve improving the formula, ensuring better pigmentation, and enhancing the overall performance of the eyeliner. Secondly, addressing issues related to the tip is crucial. Customers may have experienced difficulties with precision, smudging, or the durability of the tip. Developing a more user-friendly and reliable applicator tip can greatly enhance the overall experience of using the eyeliner. Furthermore, considering the concerns related to the liner, it would be beneficial to improve the longevity and staying power of the product. Customers may desire an eyeliner that lasts throughout the day without smudging or fading. Lastly, if pencil eyeliners are receiving negative feedback, it might be worth exploring alternative types of eyeliners, such as liquid or gel formulas, to provide customers with more options and potentially address their concerns. By addressing these cons and focusing on product development in these areas, it is possible to improve the overall satisfaction of customers and create a more desirable eyeliner product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
smudge proof9
last a long time8

Based on the data provided, it seems that customers are primarily motivated to buy eyeliner based on the product description. This makes sense, as eyeliner is a cosmetic product that requires a certain level of precision and effectiveness, and customers want to know exactly what they're getting before making a purchase. Some possible reasons why product description is the top feature could include the level of detail provided, the use of high-quality images, and the inclusion of customer reviews or testimonials. Customers want to feel confident that they're making the right choice, and a thorough product description can help to provide that reassurance. In terms of Amazon listing optimization, there are a few things that sellers could do to improve their chances of attracting customers. First, they should focus on creating a detailed and informative product description that highlights the key features and benefits of their eyeliner. They should also consider including high-quality images and customer reviews to help build trust and credibility. Additionally, sellers could experiment with different pricing strategies to see what resonates with customers. While price may not be the top motivator for eyeliner purchases, it's still an important factor to consider, and sellers should be mindful of how their pricing compares to other products in the category. Overall, by focusing on product description, pricing, and customer recommendations, sellers can optimize their Amazon listings and attract more customers to their eyeliner products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long43
last long
last longer
last awhile
last long longer
last through long
longer lasting22
last longer
more long lasting
last longer…
longer last
longer-lasting product
good eyeliner15
good eyeliner
good eye liner
black eyeliner
good quality eyeliner
darker color13
darker color
black brown darker
brown darker
electric sharpener11
pencil sharpener
correct sharpener
special sharpener
add more color10
more color
color more pigmented darker hue
more color option
do not smudge10
do not smudge
do not move or smudge
do not smear easily
do not smudge easily
do not smudge or run

Based on the customer expectations mentioned, it is clear that longevity is the most important factor for eyeliner products. Customers want their eyeliner to last long and be longer lasting, indicating that they are looking for products that can withstand the rigors of daily wear and last throughout the day without smudging or fading. While only one customer mentioned wanting a more green eyeliner, it is still worth considering as a potential niche market. Sellers could explore developing eco-friendly or sustainable eyeliner products that appeal to customers who prioritize environmentally conscious products. In terms of product development prioritization, sellers should focus on creating long-lasting eyeliner formulas that can withstand sweat, humidity, and other environmental factors. They could also consider developing eyeliner products that are waterproof or smudge-proof, as these features are highly valued by customers. When it comes to marketing promotion factors, sellers should emphasize the longevity and durability of their eyeliner products. They could highlight the number of hours the eyeliner can last, or showcase customer reviews that praise the product's staying power. Additionally, they could consider partnering with influencers or makeup artists who can demonstrate the product's effectiveness in real-world settings. Overall, by prioritizing longevity and durability in product development and emphasizing these features in marketing efforts, sellers can meet customer expectations and differentiate their eyeliner products in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I would definitely buy again
Waste of $$Sept. 2022
This eyeliner constantly smudges and breaks off. It's almost impossible to get a nice line. I literally slop it on and try to crrate a line when I q-tip it off. Every eyeliner product I've ever used in my entire life is better than this.
For a Halloween costume, used it to create the effect of blue veins, it worked pretty well for that purpose. Can't really speak to the usual purpose.
Works greatOct. 2021
Works great
McKenna Day
Poor application. The pencil kept crumbling when I tried to apply it. Smudges A LOT too. After smudging it 3x, I got a piece of it in my eye causing me to be cry for 20 minutes and re-do all my make up.
Teimei J.
I am impressed!! It works on my oily eyelids with the help of my "Too Faced"eyeshadow primer. I usually use "gel" eyeliner as most waterproof or smudge-proof eyeliners don't work. I ended up having tons of eyeliners which I used once only. After 11 hours wearing, This eyeliner still holds well, though I use q-tip to dap away very minor bleeding under my eyes once or twice (this happens even when I wear gel eyeliner). Now I will stock up all the colors!!
Waste of money. It was defective and I was unable to get the eyeliner out. I had to break open the gd thing and hold the actual eye liner by hand. Obviously it was a huge mess, but I was desperate as I needed to color on a blue nose for Halloween.
Four StarsSept. 2016
Good product. Wasn't the color I was expecting. I thought it would be a darker blue
Does not burn my eyes like other cheap liners, love the color as well although don't use too much or you get more of an 80's look (unless that's what you're looking for).
NiceSept. 2019
Very nice

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