Eyeshadow product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 24
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick, Khaki Green Shimmer
LUXAZA 6 PCS Neutral and Brown Metallic Eyeshadow Stick,Shimmer Cream Eyeshadow Pencil Crayon,Champagne Eye Brightener Stick Highlighter Makeup,Pro Waterproof & Long Lasting Eyeshadow Stick Sets
LUXAZA 6 PCS Colorful Metallic Eyeshadow Stick,Pink & Blue Cream Shimmer Matte Eyeshadow Pencil Crayon,Pro Waterproof & Long Lasting Starter Eyeshadow Stick Sets

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for eyeshadow products on Amazon is 4.26, based on a total of 10,599 reviews. This indicates that customers generally have a positive satisfaction level with eyeshadow products in this category. With such a high number of reviews, it suggests that there is a significant demand for eyeshadow on Amazon, and customers are actively engaging with and providing feedback on these products. The average rating of 4.26 further indicates that the majority of customers are satisfied with their purchases. Considering this information, it is safe to say that eyeshadow products on Amazon have a good level of customer satisfaction. However, it is important to note that individual preferences may vary, and some customers may have different experiences or expectations. As for advice, if you are a customer looking to purchase eyeshadow on Amazon, it would be wise to read through the reviews and consider the specific feedback provided by other customers. This will help you make an informed decision and choose a product that aligns with your preferences and needs. Additionally, it is always beneficial to check for any additional information provided by the seller, such as product descriptions, ingredients, and application techniques. This will give you a better understanding of the product and increase the likelihood of a satisfactory purchase. Overall, the data suggests that eyeshadow products on Amazon have a positive customer satisfaction level. By considering the reviews and gathering more information about the products, you can make a well-informed decision and increase the chances of finding an eyeshadow that meets your expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the eyeshadow product are the daughter, friend, and mother. The daughter is mentioned the most, indicating that she is likely the primary user or enthusiast of eyeshadow. The friend and mother also show significant mentions, suggesting that they are also interested in using the product. In terms of usage, the top three places where customers use this eyeshadow are the purse, makeup bag, and floor. This implies that customers prefer to carry the product with them, making it easily accessible for touch-ups throughout the day. The floor being mentioned as a place of use might indicate that some customers apply eyeshadow while sitting on the floor, possibly during travel or other casual settings. The most popular usage of the product is for travel, with a significant number of mentions. This suggests that customers find the eyeshadow convenient and portable, making it an ideal choice for their travel needs. Additionally, the mentions of "gift give" indicate that customers also consider this eyeshadow product as a suitable gift option, possibly due to its quality or appeal. Based on this analysis, the customer profile for this eyeshadow product seems to be primarily focused on women, with the daughter being the main user. The friend and mother also show interest, indicating a potential target audience of women across different age groups. The product's portability and suitability for travel make it appealing to customers who are frequently on the go. Furthermore, the fact that it is considered a good gift option suggests that customers value its quality and presentation. To further cater to this customer profile, it would be beneficial to emphasize the product's convenience, portability, and suitability for travel in marketing campaigns. Additionally, offering gift sets or packaging options could enhance its appeal as a gift item. Engaging with customers through social media platforms, beauty blogs, or influencers could also help reach a wider audience and generate more interest in the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are color, product, eyeshadow, shadow, eye shadow. The most mentioned elements about color are bad(1.37%), do not maintain(0.68%).
The top 5 positive reviews are color, eyeshadow, product, shade, shadow. The most mentioned elements about color are good(27.14%), look good(6.34%).
do not maintain0.68%
not as bright0.60%
fade really quickly0.43%
eye shadow2.14%
look good6.34%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the color is the most important aspect of eyeshadow for consumers, with both the top pro and con being related to color. However, it's important to note that the top cons also include product, eyeshadow, shadow, and shade, which suggests that there are other factors that consumers are considering when selecting an eyeshadow. In terms of product development and selection, it may be beneficial for companies to focus on creating eyeshadows with a wider range of colors and shades, while also ensuring that the product itself is of high quality. Additionally, companies may want to consider incorporating other features, such as long-lasting wear or easy application, to make their products stand out in a crowded market. Overall, while color is clearly important to consumers when it comes to eyeshadow, there are other factors that should also be considered when developing and selecting products. By focusing on creating high-quality products with a range of features, companies can better meet the needs and preferences of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
matte black3
pale pink color3
variety in color3

Based on the data provided, it seems that customers primarily buy eyeshadow based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, benefits, and ingredients. A well-written and detailed product description can effectively communicate the unique selling points of the eyeshadow, making it more appealing to potential buyers. Some reasons why the product description is the top feature could be that customers want to know the specific shades, finishes, and pigmentation of the eyeshadow. They may also be interested in learning about any special features, such as long-lasting formulas or cruelty-free ingredients. A comprehensive product description can help customers make informed decisions and feel confident about their purchase. Based on this information, here are a few suggestions for optimizing an eyeshadow listing on Amazon: 1. Provide detailed and accurate product descriptions: Include information about the shades, finishes, pigmentation, and any unique features of the eyeshadow. Be specific and highlight the benefits that set the product apart from competitors. 2. Use high-quality images: Include multiple images that showcase the eyeshadow from different angles and demonstrate its true colors. Clear and visually appealing images can attract customers and give them a better idea of what to expect. 3. Highlight customer reviews: Positive reviews can significantly influence purchasing decisions. Feature some of the best reviews prominently on the listing to build trust and credibility. 4. Optimize pricing strategy: While price was not the top motivator in this case, it's still an important factor for many customers. Ensure that the price is competitive and aligns with the value offered by the product. 5. Leverage brand reputation: If the eyeshadow belongs to a well-known brand or has positive brand recognition, emphasize this in the listing. Brand reputation can instill trust and confidence in potential buyers. Remember, optimizing an Amazon listing involves continuous monitoring and improvement. Regularly analyze customer feedback, keep an eye on competitors, and adapt your listing accordingly to stay ahead in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
darker color20
darker color
darker shade
color darker
dark color
color more like
more like color
more matte14
more matte color
matte color
light matte color
like this with matte
more matte color option
last long13
last long
last longer
long lasting
longer last
more pigmented11
more pigmented
color more pigmented
colour more pigmented
more pigment
more pigmentated
add more color7
more color
sponge applicator
two applicator
color more pigmented6
more pigmented
more pigmentation
pigment more red
longer lasting6
last longer
more long lasting

Based on the customer expectations mentioned, it seems that the most important factor for eyeshadow is the color. Customers are looking for a darker color, which was mentioned 20 times, and a good color, which was mentioned 14 times. This suggests that customers are looking for eyeshadows that have a strong and vibrant color payoff. In addition to color, customers also mentioned that they want a good product overall, which was mentioned 9 times. This could include factors such as ease of application, long-lasting wear, and a smooth texture. To prioritize product development, sellers should focus on creating eyeshadows with strong color payoff and a good overall formula. This could involve investing in high-quality pigments and ingredients that will create a smooth and long-lasting product. Additionally, sellers should consider offering a range of shades to appeal to a wider customer base. In terms of marketing promotion factors, sellers should highlight the strong color payoff and overall quality of their eyeshadows. This could involve showcasing swatches and before-and-after photos to demonstrate the product's effectiveness. Additionally, sellers could consider partnering with influencers or beauty bloggers to promote their products and reach a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I love this eyeshadow! I haven't been able to find it in the stores, so I looked on my favorite place to shop, & found it. I like that it's mat I like the color, & I like that it stays on til I take it off!!!
I love this eyeshadow it goes on smoothly and lasts all day I recommend this product and would definitely order again
Great price
Strong colorNov. 2021
Got Maroon Moment and the color lasts and is really pigmented.
Nice color!May 2020
The color is pretty but the consistency is very chalky so there's a lot of fallout. I do like that the pan is quite large though.
Darkest color cracked all over the inside of the box
CuteJan. 2023
Get purchase and good quality and color
Went on nicely, stayed on.
Love thisMay 2021
Fits perfectly in my handbag and lasts all day
Broken panNov. 2022
I was so excited for this pallet and when it came in, the first pan was broken and got the shimmery pink eyeshadow everywhere in the box.

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