In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Eyeshadow Bases & Primers product in question has a relatively high customer satisfaction rating of 4.23 out of 5, based on a total of 3555 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as the quality of the product, its price, and the customer service provided by the seller. Therefore, it's important to take a closer look at the reviews to get a better understanding of what customers like and dislike about the product. Based on the data provided, my advice would be to continue monitoring customer feedback and making improvements to the product as needed. It may also be helpful to engage with customers and respond to their reviews, as this can help build trust and loyalty. Additionally, it may be worth considering ways to differentiate the product from competitors in the market, such as through unique features or packaging.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the client is the most frequently mentioned user of the Eyeshadow Bases & Primers product, with 81 mentions. This suggests that the client is likely the primary consumer and user of the product. The friend and daughter follow with 17 and 12 mentions, respectively, indicating that they are also significant users, albeit to a lesser extent. In terms of the places where this product is commonly used, the top three locations mentioned are the purse (7 mentions), drugstore (6 mentions), and department store (3 mentions). This implies that the product is often carried around for on-the-go touch-ups, and it is commonly purchased from drugstores or department stores. Regarding the usage of the product, the most popular application mentioned is putting on eye shadow, with 18 mentions. This suggests that the primary purpose of the product is to enhance the application and longevity of eye shadow. Additionally, 10 mentions indicate that the product is also frequently given as a gift, indicating its potential as a popular choice for gifting occasions. Based on this analysis, it can be inferred that the customer profile for this Eyeshadow Bases & Primers product is likely a client who values convenience and portability, as indicated by the mentions of carrying it in a purse. They are also likely to be someone who frequently uses eye shadow and appreciates the importance of a good base or primer for enhancing its effects. Furthermore, the product's popularity as a gift suggests that it may appeal to individuals who enjoy giving beauty-related presents. To cater to this customer profile, it would be beneficial to focus on marketing the product's convenience and portability features, highlighting its ability to enhance eye shadow application and longevity. Offering gift sets or packaging options that make it more appealing as a gift could also be a successful strategy. Additionally, targeting drugstores and department stores as key distribution channels would ensure accessibility for customers who prefer purchasing beauty products in-person.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 16.17% |
| cause my eye to burn quite a bit | 1.89% |
| do not last long | 0.81% |
| runny | 0.81% |
| dry out | 0.54% |
| extremely sensitive | 0.54% |
| glue | 13.48% |
| fume | 7.01% |
| primer | 5.39% |
| color | 5.12% |
Pros | |
|---|---|
| color | 20.62% |
| good | 5.19% |
| look good | 2.11% |
| pretty | 1.30% |
| vibrant | 1.30% |
| shimmery | 0.81% |
| eyeshadow | 14.94% |
| product | 10.06% |
| primer | 6.98% |
| shadow | 4.06% |
Based on the data provided, it seems that the Eyeshadow Bases & Primers category has both pros and cons. The top pro aspect mentioned most is color, which suggests that customers appreciate the range of colors available in this category. However, the top con aspect mentioned most is product, which could indicate that customers are not satisfied with the quality or effectiveness of the products in this category. The top 5 cons mentioned include glue, fume, primer, and shadow, which suggests that customers may have concerns about the ingredients or application of these products. Additionally, the top 5 cons of the tip include color, eyeshadow, product, primer, and shadow, which could indicate that customers are not satisfied with the performance of the product or the application process. To improve product development and selection in this category, it may be helpful to address the concerns mentioned by customers. For example, developing products with safer ingredients and improving the application process could help address concerns about glue, fume, and primer. Additionally, improving the quality and effectiveness of the product could help address concerns about the product and shadow. Finally, offering a wider range of colors and improving the performance of the product could help address concerns about the tip, eyeshadow, and primer.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 31 |
| sensitive | 2 |
| 3 darker shade | 1 |
| cheap | 1 |
| color | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy eyeshadow bases and primers based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, benefits, and how to use it. Some possible reasons why product description is the top feature could be that customers want to ensure that the product is suitable for their skin type, that it will help their eyeshadow last longer, or that it will enhance the color and vibrancy of their eyeshadow. To optimize an Amazon listing for this category, it would be important to focus on creating a detailed and informative product description that highlights the key benefits and features of the product. This could include using bullet points to break down the information into easily digestible chunks, using high-quality images to showcase the product, and including customer reviews and ratings to build trust and credibility. Additionally, it may be helpful to consider offering a competitive price point and using advertising to attract potential customers to the listing.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big bottle | 6 | bottle big big bottle bottle |
| big | 5 | big |
| last long | 5 | last long long-lasting |
| more product | 3 | more product contain more product |
| primer | 3 | primer primer good primer set |
| big size container | 2 | container big container is not small |
| consistency thicker | 2 | thicker opaque consistency thin consistency |
| darker color | 2 | darker color darker shade |
| improvement | 2 | improve improvement |
| last few month | 2 | last 2 month last two week |
Analysis of Customer Expectations for Eyeshadow Bases & Primers: Based on the customer feedback, it is evident that there are a few key expectations for Eyeshadow Bases & Primers. The most frequently mentioned expectations include the desire for a big bottle, a product that is big in size, and one that lasts long. These expectations indicate that customers value products that offer a generous quantity and have a long-lasting effect. The emphasis on a big bottle suggests that customers prefer larger packaging, which may be perceived as offering better value for money. This could be due to the assumption that a larger bottle will last longer and provide more usage. Additionally, customers seem to appreciate products that are big in size, which could imply that they prefer a substantial amount of product in each application. The repeated mention of the product lasting long indicates that customers value longevity. They want a primer that can effectively hold their eyeshadow in place for extended periods, ensuring that their makeup remains intact throughout the day or evening. Suggestions for Product Development Prioritization: 1. Packaging: Consider offering a larger bottle size to meet the customer's expectation for a big bottle. This could be a differentiating factor that attracts customers who value quantity and perceive it as better value for money. 2. Longevity: Focus on developing a primer formula that has an extended wear time. Customers appreciate products that can keep their eyeshadow intact for longer durations, so investing in research and development to improve the longevity of the primer could be beneficial. 3. Size: While customers desire a big bottle, it is also important to ensure that the product is convenient to use. Striking a balance between a larger size and practicality is crucial. Consider ergonomic designs or packaging solutions that make it easy for customers to handle and apply the product. Marketing Promotion Factors: 1. Highlight Longevity: Emphasize the long-lasting effect of the primer in marketing campaigns. Showcase how the product can keep eyeshadow in place for extended periods, providing customers with confidence in their makeup's durability. 2. Value Proposition: Highlight the larger bottle size as a value proposition. Communicate how customers can enjoy more usage and extended product life with a bigger bottle, reinforcing the perception of better value for money. 3. User Testimonials: Incorporate customer testimonials that specifically mention the product's longevity, big bottle, and size. This can help build trust and credibility among potential buyers, as they can relate to the experiences of satisfied customers. By prioritizing product development based on customer expectations and incorporating these factors into marketing promotions, sellers can better meet the needs and desires of their target audience in the Eyeshadow Bases & Primers category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
