Fabric product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Craft And Party, 54" by 40 Yards (120 ft) Fabric Tulle Bolt for Wedding and Decoration (Apple Green)
Aleene's 23473 Fabric Fusion Permanent Fabric Adhesive ,Clear,4oz
28pcs Thick 1.4mm Soft Felt Fabric Sheet Assorted Color Felt Pack DIY Craft Sewing Squares Nonwoven Patchwork (15x15cm)
FabricLA Craft Felt Fabric - 72" Inch Wide & 1.6mm Thick Non-Stiff Felt Fabric by The Yard - Use This Soft Felt Roll for Crafts - Felt Material Pack - Black Felt Fabric Sheets, 2 Continuous Yards
LaRibbons Deco Mesh Poly Ribbon - 10 inch x 30 feet Each Roll - Metallic Foil Green and White Rolls for Wreaths, Swags and Decorating - 4 Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the fabric product in question has a high level of customer satisfaction. With an average rating of 4.68 out of 5 and a total of 5815 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on the product itself, but generally speaking, it is important to continue to prioritize customer satisfaction by providing high-quality products and excellent customer service. Additionally, it may be helpful to gather feedback from customers to identify areas for improvement and make necessary adjustments to the product or service.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is halloween, the most common location is christmas tree, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents, with "daughter" being the most frequently mentioned user, followed by "kid" and "son." This suggests that the product may be popular among families who enjoy crafting or DIY projects together. In terms of usage, the product appears to be particularly popular for weddings, with 210 mentions, followed by crafting with 101 mentions. This suggests that the product may be used for a variety of decorative purposes, both for special occasions and everyday use. The top three places to use the product are the garden, house, and Christmas tree, which suggests that the product may be versatile and suitable for a range of settings and occasions. Based on this data, it seems that the ideal customer profile for this product may be families with children who enjoy crafting and DIY projects, as well as individuals who are planning weddings or other special events. The product may also appeal to those who enjoy decorating their homes and gardens, particularly during the holiday season. To better target this customer profile, it may be helpful to focus marketing efforts on family-oriented events and activities, such as craft fairs, wedding expos, and holiday markets. Social media platforms, particularly those that are popular among parents, may also be an effective way to reach this audience. Additionally, highlighting the versatility and decorative potential of the product may help to attract a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are glue, fabric, product, felt, material. The most mentioned elements about glue are do not work(4.70%), bad(1.24%).
The top 5 positive reviews are color, quality, material, fabric, product. The most mentioned elements about color are good(10.37%), look good(2.59%).
do not work4.70%
do not0.50%
do not help to keep it in place0.50%
look good2.59%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect of fabric in this category is glue, which is mentioned by 15.84% of respondents. Additionally, the top 5 cons of vacuuming fabric are glue, fabric, product, felt, and material. On the other hand, the top pro aspect of fabric is color, which is mentioned by 20.26% of respondents. The top 5 cons of the tip are color, quality, material, fabric, and product. Overall, it appears that the quality of the glue used in fabric products is a major concern for consumers. Additionally, the quality of the fabric itself, as well as the product and material used, are also important factors to consider. On the positive side, consumers seem to appreciate the color options available in fabric products. To improve product development and selection in this category, it may be helpful to focus on improving the quality of the glue used in fabric products. Additionally, offering a wider variety of high-quality fabrics and materials may help to address some of the other concerns mentioned by consumers. Finally, continuing to offer a range of color options is likely to be appreciated by consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
acrylic spray1
look soft1
one piece1

Based on the data provided, it seems that customers are primarily motivated to buy fabric products based on the product description. This suggests that customers are looking for detailed information about the fabric, such as its composition, texture, and recommended uses. Price is also a significant factor, with nearly 30% of customers mentioning it as a reason for purchasing. This suggests that customers are looking for good value for their money when buying fabric products. Finally, a smaller percentage of customers mentioned that they were recommended the product by friends. This suggests that word-of-mouth marketing can be effective in this category. To optimize Amazon listings for fabric products, it is important to focus on creating detailed and informative product descriptions that highlight the unique features and benefits of the fabric. This can include information about the fabric's composition, texture, recommended uses, and care instructions. Additionally, it may be helpful to offer competitive pricing and encourage customers to leave reviews and share their experiences with others. Finally, leveraging social media and other marketing channels to promote word-of-mouth recommendations can also be effective in driving sales in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size5
large size
adhesive strong3
good adhesive
adhesive strong
another fabric2
red fabric
sheet thin2
sheet thicker
sheet thin
leather thicker2
thicker felt
material thicker
120 roll2
120 roll
single roll
A little bit more thick.2
do not compromise glue2

Analysis of Customer Expectations for Fabric Category: Based on the customer feedback, it is evident that there are three key expectations for fabric products: thinness, color, and strong adhesive. Let's delve into each expectation and provide suggestions for product development prioritization and marketing promotion factors. 1. Thinner Fabric: Customers have mentioned thinness as a crucial factor, indicating a preference for lightweight and breathable fabrics. To meet this expectation, sellers should prioritize the development of fabrics that are thin yet durable. Consider exploring materials like chiffon, silk, or lightweight cotton blends. Emphasize the benefits of thin fabrics, such as comfort, ease of movement, and suitability for warm weather. Highlight these features in product descriptions, marketing campaigns, and customer reviews. 2. Color Variety: While color was mentioned only once, it is still an important factor for customers. Sellers should focus on offering a wide range of colors to cater to different preferences and fashion trends. Consider conducting market research to identify popular color choices and incorporate them into your product offerings. Additionally, provide accurate color descriptions and high-quality product images to ensure customers can make informed decisions. Promote the color variety in your marketing materials to attract potential buyers. 3. Strong Adhesive: Customers have expressed the need for strong adhesive in fabric products. This expectation suggests a demand for fabrics that can be easily attached or adhered to other surfaces. Sellers should prioritize the development of fabrics with reliable adhesive properties, such as iron-on or self-adhesive fabrics. Highlight the strength and durability of the adhesive in product descriptions and marketing materials. Consider providing usage instructions and tips to help customers achieve the best results when using the adhesive feature. Product Development Prioritization: Based on the customer expectations, it is recommended to prioritize the development of thin fabrics with strong adhesive properties. This combination will cater to customers looking for lightweight fabrics that can be easily attached to other surfaces. By focusing on these aspects, sellers can differentiate their products and meet the specific needs of their target audience. Marketing Promotion Factors: To effectively promote fabric products, sellers should consider the following factors: 1. Highlight the Benefits: Emphasize the advantages of thin fabrics, such as breathability, comfort, and versatility. Showcase how the strong adhesive feature adds value and convenience to customers' projects. 2. Visual Appeal: Utilize high-quality product images that showcase the thinness, color variety, and adhesive strength of the fabrics. Visual representation can significantly impact customers' purchasing decisions. 3. Customer Reviews: Encourage satisfied customers to leave reviews highlighting the positive aspects of the fabric, such as its thinness, vibrant colors, and strong adhesive. Positive reviews can build trust and influence potential buyers. 4. Targeted Marketing: Identify and target specific customer segments that value thin fabrics, color variety, and strong adhesive properties. Tailor marketing campaigns to address their needs and preferences. By understanding and addressing these customer expectations, sellers can develop fabric products that align with market demands and effectively promote them to their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jeff Paradise
Good purchaseJan. 2017
Nice product- and great for art projects.
Kathy S
what I wantedDec. 2018
The felt is stiff and that's what I wanted.
Christine W.
Really stiffMay 2018
This felt was really stiff. I was expecting something a little softer, like the kind you can buy at JoAnne Fabric or Michales.
D. G.
Great for small crafts. Sturdy material.
Sarah Delany
Very poor quality. The pictures show felt that is used to make pillows and other fun projects. This is not the same felt. This felt is very stiff, thin, rough, and not meant for sewing.
Great!Jul. 2019
Fantastic! Great value for the money.
We are wrapping gift baskets in tulle instead of using shrink plastic and they're coming out beautifully. Just so much easier to do and at this price cheaper too. Very happy with this purchase and will be buying again for the next fundraiser.
Debe arreglar la descripicion: Sobre este artículo Ancho: 54.0 in. Longitud: 299.9 ft. Hecho de 100% poliéster suave, malla de diamante, perno de tul suave y fino. 299.9 ft son casi 100 yardas y solo envia 40 yardas
Used this to decorate the gazebo for our wedding, and it turned out great! Comes in one large piece, so you can cut it to the size you need.
I love this bulk I can do so much

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