Fabric Cleaners product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Scotchgard Fabric Water Shield, 60 Ounces (Six, 10 Ounce Cans), Repels Water, Ideal for Couches, Pillows, Furniture, Shoes and More, Long Lasting Protection
Bayes Water-Based Fabric Protectant Spray for Indoor and Outdoor Use - Stain Guard and Liquid Repellant, for Upholstery, Furniture, Shoes, and More, Protects from Water, Stains, and UV Rays - 24 oz
TriNova Non-Aerosol Stain Guard - Made in USA, Fabric Protection Spray for Upholstery, Carpet, Rugs and More to Protect from Liquid Stains (Gallon Refill)
Guardsman Fabric Defense & Upholstery Protector Blocks Stains and Repels Liquid, Use on Microfiber, Rugs, Carpeting, Fabric Apparel, Easy Clean, Odorless, No Chemical Cleaner 11 Oz 460900
Rust-Oleum 278146-6PK Shield H2O Outdoor Fabric Spray, 11 oz, Clear, 6 Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for fabric cleaners on Amazon is 4.4 out of 5. This indicates a relatively high level of customer satisfaction with these products. Additionally, with a total of 4962 reviews, it suggests that there is a significant number of customers who have purchased and reviewed fabric cleaners on Amazon. Considering the positive average rating and the substantial number of reviews, it can be concluded that customers generally find fabric cleaners to be effective and satisfactory. This level of customer satisfaction is a positive indicator for potential buyers who are looking for fabric cleaners on Amazon. Based on this information, my advice would be to consider purchasing fabric cleaners with higher ratings and a significant number of reviews. These products are more likely to meet your expectations and provide satisfactory results. Additionally, it would be beneficial to read through some of the reviews to gain insights into specific features, benefits, and potential drawbacks of different fabric cleaners. This will help you make a more informed decision and choose a product that aligns with your specific needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is couch, the most common behavior is protect it from stain . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents with young children, as "kid" and "daughter" are the top two users mentioned. Additionally, "husband" is also mentioned frequently, indicating that families are likely the primary demographic for this product. In terms of usage, the top three places to use the product are all areas where families tend to spend a lot of time together, such as the couch and sofabed. This suggests that the product is marketed towards families who prioritize spending time together in their living spaces. The top two uses for the product are both related to protecting the fabric from stains, indicating that families are likely concerned about keeping their furniture looking clean and new despite the wear and tear of daily use. Based on this data, it would be beneficial for the company to continue targeting families with young children in their marketing efforts. They may also want to consider emphasizing the product's ability to protect fabric from stains, as this seems to be a key concern for their target demographic. Additionally, they may want to consider expanding their product line to include other fabric cleaning products that can be used in other areas of the home, such as carpets and curtains.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, sprayer, nozzle, smell, spray bottle. The most mentioned elements about product are smell so bad(2.03%), do not spray(0.51%).
The top 5 positive reviews are product, spray, smell, fabric, shoe. The most mentioned elements about product are easy to use(4.36%), do not smell(1.61%).
smell so bad2.03%
do not spray0.51%
start to leak0.51%
bead up0.25%
spray bottle4.05%
easy to use4.36%
do not smell1.61%
good quality0.92%
do not smell too strong0.69%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of this Fabric Cleaners category is the product itself, with both pros and cons being mentioned frequently. The top con aspects mentioned include issues with the sprayer, nozzle, and smell, as well as the spray bottle. On the other hand, the top pro aspect mentioned is the product itself, indicating that users are generally satisfied with its effectiveness. To improve the product and address the common cons mentioned, it may be helpful to focus on improving the sprayer and nozzle design to make them more user-friendly and effective. Additionally, addressing any issues with the smell of the product could help to improve overall user satisfaction. It may also be worth considering offering alternative packaging options, such as refillable bottles or different types of sprayers, to address any issues with the current spray bottle design. Overall, while there are some common cons mentioned in relation to this Fabric Cleaners category, the fact that the product itself is the most commonly mentioned pro aspect suggests that there is potential for this category to be successful with some improvements. By addressing the common cons and continuing to focus on the effectiveness of the product itself, it may be possible to develop a highly effective and popular Fabric Cleaner that meets the needs of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
ability to remove stains1
bottle design1

Based on the data provided, it seems that customers are primarily motivated to buy fabric cleaners based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, effectiveness, and recommended use. Other factors that influence customer purchasing decisions in this category include recommendations from friends and the reputation of the brand. Customers may be more likely to trust a product that has been recommended by someone they know or a brand that they are familiar with. To optimize an Amazon listing for a fabric cleaner, it is important to focus on creating a detailed and informative product description. This should include information about the product's ingredients, effectiveness, and recommended use. It may also be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Additionally, highlighting any eco-friendly or sustainable features of the product may appeal to customers who are environmentally conscious.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do work
remove stain7
repel stain
prevent stain
protect against stain
stain easy remove
take stain out
good stain resistant6
stain resistant
hold up with water stain
resistant to stain
stain resistance
stain-protecting capability
last long3
last long
protect fabric3
protect fabric
protect fabric from liquid or stain
protect fabric from sun damage
resist stain
stain free
stain out
4 last2
aerosol bottle2
aerosol can
aerosol can improvement
extend life2
extend life

Based on the customer expectations mentioned, it is clear that the primary concern for customers in the Fabric Cleaners category is the effectiveness of the product in removing stains. This is evident from the fact that the term "remove stain" has been mentioned seven times, which is the highest among all the other expectations. Additionally, customers also expect the product to be good at stain resistance, which has been mentioned six times. This indicates that customers are looking for a product that not only removes stains but also prevents them from occurring in the first place. Another expectation that has been mentioned eight times is the effectiveness of the product in cleaning. This suggests that customers are looking for a product that not only removes stains but also cleans the fabric effectively. Therefore, it is important for sellers to focus on developing products that are not only good at removing stains but also provide effective cleaning. Based on these expectations, sellers should prioritize product development by focusing on developing products that are effective in removing stains, provide good stain resistance, and are also good at cleaning. Additionally, sellers should also focus on developing products that are easy to use and provide quick results, as customers are likely to prefer products that are convenient and save time. In terms of marketing promotion factors, sellers should focus on highlighting the effectiveness of their products in removing stains and providing good stain resistance. Additionally, they should also focus on highlighting the ease of use and quick results provided by their products. This can be done through various marketing channels such as social media, email marketing, and influencer marketing. Overall, by focusing on developing products that meet the expectations of customers and promoting them effectively, sellers can increase their sales and build a loyal customer base in the Fabric Cleaners category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Exactly what I was looking for! I bought this to use primarily on a child's car seat because kids spill everything! The low odor and easy application made it perfect for this task. Baby spilled milk in the seat and it wiped right up! I'm looking forward up using it on my sectional couch to protect from the kids and dogs!
Four StarsJul. 2017
Very good
This did nothing to stop stains. Waste of money
Five StarsJul. 2017
This stain guard is a must have if you have children or pets.
I used the stain Guard on some new curtains it when on very easy after it dried I sprayed water on it to test it and it run right off . I will let you no how long it will last so far so good
This spray bottle it comes in is horrible. The sprayer is dripping abs making a big mess. I would not but this again.
Bottle says reapply every 30-45 days. Who has time for that? Scotchgard recommends every 6 months for their product, which is still not enough.
Jill Seiler
I'm glad I bought this. Saved my new dining room chairs!
Rachael S.
Great!Oct. 2019
This product is amazing! It doesn’t have a smell and feels clean. Sprayed it on my new sofa and it’s kept it clean and protected.
Kim L.
Used on off white aea rug by entry door. We have 2 dogs that like to go in and out alot. The muddy foot prints vacuum right off!

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