Fabric Deodorizer product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Gain Dryer Sheets Laundry Fabric Softener, Original Scent, 240 Count
Gain + Aroma Boost Laundry Detergent Liquid Soap, Moonlight Breeze Scent, 45 Loads, 65 Fl Oz, Pack Of 2, He Compatible
Downy Infusions Laundry Fabric Softener Liquid, Calm Scent, Lavender & Vanilla Bean, 56 Fl Oz (Pack of 2)
Tide PODS with Downy, Laundry Detergent Soap Pods, April Fresh, 3 Bag Value Pack, 75 count
Downy Ultra Plus Laundry Fabric Softener Liquid, April Fresh Scent, 152 Total Loads (Pack Of 2)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Fabric Deodorizer product in question has received an average rating of 4.79 out of 5, based on a total of 20,219 reviews. This indicates a high level of customer satisfaction overall. The fact that the average rating is close to the maximum score of 5 suggests that customers are generally pleased with the product's performance in eliminating odors from fabrics. The large number of reviews also indicates that the product has gained significant attention and popularity among consumers. Considering the positive customer satisfaction, it is safe to assume that the Fabric Deodorizer is effective in its intended purpose. However, it would be helpful to analyze the reviews in more detail to understand the specific aspects that customers appreciate the most. This could provide insights into the product's strengths and help identify any potential areas for improvement. Based on the available data, my advice would be to continue maintaining the high quality and effectiveness of the Fabric Deodorizer. It would also be beneficial to actively engage with customers by responding to their reviews, addressing any concerns or questions they may have. Additionally, considering the popularity of the product, it might be worth exploring opportunities for expanding the range or introducing complementary products to cater to the needs of satisfied customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is laundry, the most common behavior is the laundry . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the Fabric Deodorizer are the husband, family, and kid. This suggests that the product is commonly used by individuals within a household setting, particularly by those responsible for laundry-related tasks. The high number of mentions for the husband indicates that he may play a significant role in using or being concerned about the freshness of fabrics. In terms of usage locations, the laundry, house, and laundry room are the top three places where customers use the product. This implies that the Fabric Deodorizer is primarily used in areas associated with laundry activities, reinforcing the idea that it is intended for freshening fabrics. The most common usages of the product are in the laundry and during the wash. This indicates that customers primarily use the Fabric Deodorizer as an additive during the washing process to enhance the freshness of their laundry. Based on this analysis, the customer profile for the Fabric Deodorizer can be described as someone who is likely a part of a family, responsible for laundry-related tasks, and concerned about maintaining fresh and clean fabrics. They may prioritize the use of the product in areas associated with laundry, such as the laundry room, and during the washing process itself. To cater to this customer profile, it would be beneficial to emphasize the product's effectiveness in eliminating odors and providing long-lasting freshness. Marketing efforts could focus on the convenience and ease of use, highlighting how the Fabric Deodorizer can enhance the overall cleanliness and scent of fabrics. Additionally, offering bundle deals or family-sized packaging could appeal to the target audience's preference for household use.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, bottle, product, scent, sheet. The most mentioned elements about smell are good(20.89%), solid(2.72%).
The top 5 positive reviews are scent, smell, product, fragrance, clothes. The most mentioned elements about scent are good(5.21%), long-lasting(4.44%).
last all day3.58%
smell amaze1.15%
not overpower1.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of fabric deodorizers is the smell, which is mentioned by almost 30% of respondents. This is followed by issues with the bottle, product, scent, and sheet. On the other hand, the top pro aspect mentioned is the scent, which is favored by over 20% of respondents. However, the top cons of the tip are scent, smell, product, fragrance, and clothes. Overall, it seems that there is a mixed sentiment towards fabric deodorizers. While some people appreciate the scent they provide, others are put off by the smell or other issues with the product. To improve product development and selection, it may be helpful to focus on addressing the top cons mentioned by respondents. For example, finding ways to reduce or eliminate unpleasant smells could be a priority. Additionally, improving the design of the bottle or tip could make the product more user-friendly and appealing to consumers. Finally, it may be helpful to conduct further research to better understand the needs and preferences of consumers in this category, in order to develop products that are more likely to be well-received.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
last a long time2

Based on the data provided, it seems that customers are primarily motivated to buy fabric deodorizers based on the product description, followed by price and recommendations from friends. This suggests that customers are looking for a clear understanding of what the product does and how it works before making a purchase. There could be several reasons why product description is the top feature. For one, fabric deodorizers are a relatively niche product, so customers may not be as familiar with them as they are with more common household items. Additionally, customers may be looking for specific features or benefits from the product, such as long-lasting freshness or a particular scent, and the product description can help them determine if the product meets their needs. To optimize an Amazon listing for a fabric deodorizer, it would be important to focus on creating a clear and detailed product description that highlights the key features and benefits of the product. This could include information about the scent, how long the product lasts, and any other unique selling points. Additionally, it may be helpful to include customer reviews or testimonials that speak to the effectiveness of the product. Finally, pricing should be competitive and in line with other similar products in the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
aroma last long22
scent last longer
scent last long
scent linger long
clean fresh fragrance last long
fragrance last long
last long18
last long
last forever
big bottle11
big bottle
bottle big
big bottle make
big bottle or box size
big jug
longer lasting11
last longer
less pricey10
more affordable
less expensive
less pricey
unscented version
large size8
big size
large size
less scent8
less scent
more scent
more smell
more sweet scent
fragrance free6
fragrance free version
fragrance free
fragrance free variety
scent free

Based on the customer expectations mentioned, it is clear that the primary concern for customers when it comes to fabric deodorizers is the longevity of the scent. Customers want a product that will keep their fabrics smelling fresh for an extended period of time. This is evident from the high number of mentions of "aroma last long" and "last long." Additionally, customers seem to be concerned about the price of the product, with "cheap" being mentioned 14 times. This suggests that customers are looking for a product that is effective but also affordable. To meet these expectations, sellers should prioritize product development that focuses on creating fabric deodorizers that have long-lasting scents. This could involve using stronger fragrances or developing new technologies that help the scent to last longer. In terms of marketing promotion factors, sellers should focus on highlighting the longevity of their product's scent. This could involve using language like "long-lasting" or "all-day freshness" in their marketing materials. Additionally, sellers should consider offering promotions or discounts to make their products more affordable for customers. Overall, the key to success in the fabric deodorizer category is to create a product that meets customers' expectations for long-lasting scent while also being affordable. By prioritizing product development and marketing efforts around these factors, sellers can attract and retain customers in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

2 bars1a
Odor is nice, but doesn’t last long
Mom's cave
I would give it 10 stars if I could!
I purchase Downey products for several years. Never disappointed. This new product Lavender and Vanilla is wonderful.
Great priceJan. 2021
Bigger then expected, very pleased
I've been using this scent for a very long time. It leaves my clothes smelling fresh and soft.
This product is a waste of money. You can barely smell the lavender scent. Or a stronger since I recommend using Downey unstoppable miss or the regular April fresh downy scents.
Love the scent. I especially love the way it makes my bed linen smell.
Great productFeb. 2022
Smells very good and easy to use
❤️ this smell. I use free and clear soap with my laundry because of skin allergies. I’ve been using another brand unstoppables for years but my mom bought this by accident. ❤️❤️❤️ the scent is amazing and no skin irritations. Highly recommend

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