Fabric Softener product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Seventh Generation Dryer Sheets Fabric Softener Tropical Grove Scent 80 Sheets (Pack of 4)
Suavitel - US07026A SUAVITEL Fabric Softener, Complete, Soothing Lavender, 356 Loads Total, Laundry Supplies, Long Lasting, 105 Oz Bottle (Pack of 4) (US06526A)
Clorox - BB0191 Fraganzia Fabric Softener Dryer Sheets | Scented Laundry Dryer Sheets for Great Smelling Clothes |Beautiful Lavender Scent Laundry Sheets, 105 Count
Suavitel Complete Dryer Sheets, Morning Sun, 70 Sheets | Compare to Dryer Balls | Household Supplies | Laundry Scent Boosters, Laundry Sheets & Laundry Softener | Model Number: 139375 (Pack of 6)
Pro Products Neutra Sul HP01B Professional Grade Oxidizer, Neutralize Rotten Egg Smells and Pollutants, 1 Gallon, 4-Pack, 4 Count

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Fabric Softener product in question has a relatively high customer satisfaction rating of 4.44 out of 5, based on 693 reviews on Amazon. This suggests that the majority of customers who have purchased and used this product have been satisfied with its performance. However, it's important to note that this data only provides a snapshot of customer satisfaction and may not be representative of all customers who have used this product. It's also possible that some customers may have had negative experiences with the product but did not leave a review. If you are considering purchasing this Fabric Softener product, it may be helpful to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, it's always a good idea to do your own research and compare this product to other similar products on the market to ensure that you are making an informed purchasing decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is carpet, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the fabric softener are the husband, family, and son. This suggests that the product is commonly used by individuals within a household setting, particularly by those responsible for laundry tasks. In terms of usage locations, the carpet appears to be the primary area where the fabric softener is used, followed by the rug and couch. This indicates that customers are likely using the product to freshen up and soften fabrics in their living spaces. Regarding the usage of the product, it is interesting to note that it is mentioned in the context of travel, suggesting that some customers find it convenient to bring the fabric softener along during their trips. Additionally, a few customers mentioned using it to finish drying their clothes indoors, which implies that the product may aid in reducing static cling and enhancing the softness of garments. Based on this analysis, we can suggest that the customer profile for this fabric softener is likely someone who is responsible for household chores, particularly laundry, and values the freshness and softness of fabrics. They may have a preference for using the product on carpets, rugs, and couches, and may also find it useful for travel purposes. To cater to this customer profile, the product could be marketed as a versatile fabric softener suitable for both home use and on-the-go freshness. Additionally, highlighting its effectiveness in reducing static cling and enhancing fabric softness could further appeal to this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sheet, product, smell, dryer sheet, pump. The most mentioned elements about sheet are get stick together in many place(4.23%), horrible smell(4.23%).
The top 5 positive reviews are sheet, clothes, product, dryer sheet, smell. The most mentioned elements about sheet are soft(3.61%), no weird smell(2.41%).
get stick together in many place4.23%
horrible smell4.23%
break apart1.41%
break apart . in the heat of the dryer1.41%
dryer sheet5.63%
no weird smell2.41%
allow me to dry my clothing with a natural dryer sheet1.20%
easily recyclable1.20%
dryer sheet7.23%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Fabric Softener is the use of sheets, accounting for 19.72% of the mentions. Additionally, the top five cons mentioned for fabric softeners are sheets, product, smell, dryer sheet, and pump. On the other hand, the top pro aspect mentioned is sheets, accounting for 12.05% of the mentions. From this data, we can conclude that the use of sheets is both a pro and a con aspect of fabric softeners. Some people appreciate the convenience and effectiveness of sheets, while others may have concerns about their impact on clothes, product quality, smell, and the use of dryer sheets. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. Firstly, manufacturers could focus on improving the quality of the sheets to ensure they do not negatively affect clothes or leave any residue. Additionally, efforts can be made to enhance the scent of fabric softeners, as some users seem to have concerns in this area. Lastly, exploring alternative forms of fabric softeners that do not require the use of sheets, such as liquid or powder options, could provide more choices for consumers. By addressing these cons and considering customer feedback, fabric softener products can be developed and selected in a way that meets the needs and preferences of a wider range of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
eco friendly1

Based on the data provided, it seems that customers are primarily motivated to buy fabric softeners due to advertising attraction and product description. However, brand reputation also plays a significant role, albeit to a lesser extent. When it comes to fabric softeners, the product description appears to be the top feature influencing customer purchases. This suggests that customers are interested in understanding the specific benefits and features of the product before making a decision. A well-written and informative product description can help customers make an informed choice and feel confident about their purchase. Based on this information, here are a few suggestions for optimizing an Amazon listing for fabric softeners: 1. Highlight key features: Ensure that the product description clearly outlines the unique features and benefits of the fabric softener. This could include details about its effectiveness in softening clothes, reducing static, or providing a pleasant scent. 2. Use persuasive language: Craft the product description in a way that appeals to customers' needs and desires. Emphasize how the fabric softener can enhance their laundry experience, make their clothes feel luxurious, or save them time and effort. 3. Provide usage instructions: Include clear instructions on how to use the fabric softener effectively. This can help customers understand the proper dosage, recommended usage with different types of fabrics, and any specific instructions for optimal results. 4. Incorporate customer reviews: Consider including snippets of positive customer reviews in the product description. This can help build trust and credibility, as potential buyers can see that others have had a positive experience with the product. 5. Optimize keywords: Research and include relevant keywords in the product title, description, and bullet points. This can improve the visibility of the listing in search results and attract potential customers who are actively looking for fabric softeners. Remember, while advertising attraction and brand reputation are also important factors, the product description appears to be the most influential feature for customers in this category. By optimizing the product description and considering the suggestions above, you can enhance the chances of attracting and converting potential buyers on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less scent4
more scent
add lavender eo1
add lavender eo
adhesive roller1
adhesive roller
air out1
air out
bottle seal1
bottle securely
clothes smell good1
clothes soft smell good
cost less1
less expensive
do not cost1
do not cost

Based on the customer feedback, it seems that there is a growing demand for fabric softeners with less scent. This could be due to a variety of reasons, such as allergies or a desire for a more subtle fragrance. Additionally, one customer mentioned the desire for lavender essential oil, which suggests that there is a market for fabric softeners with natural ingredients. Another customer mentioned the need for an adhesive roller, which could be an indication that customers are looking for more convenient and practical packaging options. To prioritize product development, sellers could consider creating a line of fabric softeners with natural ingredients, such as lavender essential oil. They could also explore packaging options that are more convenient for customers, such as an adhesive roller. In terms of marketing promotion factors, sellers could highlight the natural ingredients and subtle fragrances of their fabric softeners to appeal to customers who are looking for a more eco-friendly and gentle option. They could also emphasize the convenience of their packaging options to appeal to busy customers who are looking for practical solutions. Overall, by listening to customer feedback and adapting their products and marketing strategies accordingly, sellers can better meet the needs and expectations of their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

ZERO STARS...totally got ripped off. should've received 6 bottles...only received one. still waiting for a response.
DisappointedApr. 2020
I got one box of 70 when I purchased a 6pk.
Bren M
These dryer sheets are low cost and worked well. This is a recommended purchase. I also like the scent
I saw a similar product advertised on Instagram and thought I'd search on Amazon. So happy I did because I found it for a very price, plus free shipping (Prime)! If you have cats or dogs, this is a must have. Just run it over your sofa and carpets and you'll be shocked at how much pet hair comes out. We had vacuumed our rug two days in a row and still this managed to get a bunch of hair out! Very easy to use, like a little rake.
Good scent
Ana V
The scent is very good. But other than this positive, everything else is not good about this product. The sheets are very thin and completely crumble in the dryer (which has not happened with other brands). The scent does not last. Unfortunately I do not plan to purchase this again.
The best part is that it comes with a pump and in a 5 gallon bucket. But I am one of those that love smelling my clothes days after they come out of the dryer. After using this detergent, my clothes smelled stale. I’ve used recommended amount and then more to see what was going on. I cleaned my washer machine. They just smell stale. Like a muggy smell. No hint of cleanness. Used my other detergent again, and it was back to normal. Maybe I’m not doing something right or it just isn’t the product I was looking for or maybe I got a bad batch. The other reviews where very pleased with this product. But after a week of trying different ways to make it smell clean, I’m returning the product.
Works great! I have a microfiber couch that is so pilly! Nothing worked to get the pills off but this did!! Amazing and easy and quick.
NoSept. 2022
Don’t buy doesn’t even work and fell apart right away
Worked perfectly! I had a blanket pill and leave lint stuff all over my couch. This is the first tool I’ve tried that’s been able to actually get it off.

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