Face product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Duo, Gentle Exfoliator for Blackheads, Large Pores, Wrinkles & Fine Lines, Includes 1 Full Size Bottle & 1 Travel Size Bottle
LANEIGE Lip Sleeping Mask: Nourish & Hydrate with Vitamin C, Antioxidants, 0.7 oz.
Mighty Patch Original from Hero Cosmetics - Hydrocolloid Acne Pimple Patch for Covering Zits and Blemishes, Spot Stickers for Face and Skin, Vegan-friendly and Not Tested on Animals (36 Count)
Neutrogena Makeup Remover Cleansing Face Wipes, Daily Cleansing Facial Towelettes to Remove Waterproof Makeup and Mascara, Alcohol-Free, Value Twin Pack, 25 Count, 2 Pack
CeraVe Hydrating Facial Cleanser | Moisturizing Non-Foaming Face Wash with Hyaluronic Acid, Ceramides and Glycerin | Fragrance Free Paraben Free | 16 Fluid Ounce

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Face category on Amazon is 4.53, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 44,534 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally satisfied with the Face products available on Amazon. This could be attributed to various factors such as product quality, effectiveness, and customer service. The large number of reviews also indicates that there is a considerable demand for Face products on the platform. Based on this information, it is advisable for sellers and manufacturers in the Face category to continue focusing on maintaining high-quality products and providing excellent customer service. They should also encourage customers to leave reviews, as positive reviews can help attract more potential buyers and build trust in their products. Furthermore, sellers should regularly monitor customer feedback and address any negative reviews or concerns promptly. This will help them identify areas for improvement and ensure that customer satisfaction remains high. Overall, the data suggests that the Face category on Amazon has a positive customer sentiment, and sellers should strive to maintain this by consistently delivering high-quality products and exceptional customer experiences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is shower, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is primarily used by daughters, sons, and friends. This suggests that the product may be marketed towards a younger demographic, perhaps those in their 20s and 30s who are more likely to have close relationships with their family and friends. The fact that the product is primarily used in the shower and at home suggests that it is likely a skincare or beauty product that is used as part of a daily routine. The high number of mentions for travel also suggests that the product is portable and easy to take on the go. Given that the category is Face, it is likely that the product is a facial cleanser, moisturizer, or other skincare product. The fact that it is used primarily by daughters, sons, and friends suggests that it may be marketed towards a younger demographic who are interested in taking care of their skin. Based on this data, some suggestions for the customer profile might include targeting younger individuals who are interested in skincare and beauty products, and who value close relationships with their family and friends. The product should be marketed as portable and easy to use, with a focus on its effectiveness in improving the appearance and health of the skin. Additionally, the product should be marketed as part of a daily routine, emphasizing its importance in maintaining healthy skin over time.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, bottle, smell, pump, serum. The most mentioned elements about product are dry out my skin slightly(2.15%), make my have a bad burn(1.43%).
The top 5 positive reviews are product, moisturize, serum, lotion, skin. The most mentioned elements about product are moisturizes(1.34%), do not irritate my skin(0.70%).
dry out my skin slightly2.15%
make my have a bad burn1.43%
dry out1.01%
give me a bad red rash0.80%
make my skin worse0.76%
do not irritate my skin0.70%
do not leave my skin dry0.68%
make my skin soft0.68%
have not cause increase breakout0.41%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the Face category is the product itself, accounting for 29.48% of the mentions. The top five cons associated with vacuums are the product, bottle, smell, pump, and serum. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 22.01% of the mentions. The top five cons associated with the tip are the product, moisturize, serum, lotion, and skin. From this data, we can conclude that the product itself is a significant factor influencing both positive and negative sentiments in the Face category. It is important to note that the specific issues mentioned, such as the bottle, smell, pump, moisturize, and lotion, could be areas for improvement in product development and selection. To address the cons, it would be beneficial for product developers to focus on enhancing the quality and functionality of the product. This could involve improving the design of the bottle, ensuring a pleasant scent, and optimizing the pump mechanism. Additionally, addressing concerns related to moisturization, serum, lotion, and skin could involve formulating products that cater to different skin types and provide effective hydration. Furthermore, it would be valuable to gather more specific feedback from customers to gain insights into their preferences and expectations. Conducting surveys or engaging in direct communication with users can help identify areas of improvement and guide product development decisions. In summary, the Face category has both positive and negative sentiments, with the product itself being a key aspect influencing opinions. By addressing the mentioned cons and focusing on product development and selection, it is possible to enhance customer satisfaction and improve the overall experience in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy this product in the Face category due to recommendations from friends, followed closely by the product description itself. This indicates that word-of-mouth plays a significant role in influencing purchasing decisions. The fact that the product description is the top feature suggests that customers rely heavily on the information provided to make informed choices. A well-written and detailed product description can effectively communicate the benefits, features, and unique selling points of the product, helping customers understand its value and suitability for their needs. Based on this information, here are some suggestions for optimizing the Amazon listing: 1. Enhance the product description: Ensure that the product description is comprehensive, accurate, and engaging. Highlight the key benefits, ingredients, usage instructions, and any unique features that set the product apart from competitors. Use persuasive language to convince potential buyers. 2. Include customer testimonials: Since recommendations from friends are a significant motivator, consider including customer testimonials in the product description. Positive reviews and testimonials can build trust and credibility, encouraging potential buyers to make a purchase. 3. Use high-quality images: Visuals are crucial in the online shopping experience. Include high-resolution images that showcase the product from different angles, highlighting its features and benefits. Clear and appealing visuals can capture the attention of potential buyers and increase their confidence in the product. 4. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to the product. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility in search results and attract potential buyers. 5. Leverage advertising: While advertising attraction was mentioned as a motivation for a smaller percentage of customers, it is still worth considering. Utilize targeted advertising campaigns on Amazon to reach a wider audience and increase product visibility. This can help attract potential buyers who may not have received recommendations from friends. By implementing these optimization strategies, you can enhance the product's appeal, increase its visibility, and ultimately drive more sales in the Face category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
'before picture34
before after picture
before picture
before after pic
before after photo
before photo
before after picture26
before after picture
before after pic
before after image
before after photo
picture before after
more improvement
daily moisturizer25
day cream moisturizer
day night moisturizer
daytime moisturizer with spf
know sooner19
know sooner
hear sooner
big bottle19
big bottle
bottle big
large bottle
bottle large

Based on the mentions of "help," "work," and "before picture" in the context of the Face category, it seems that customers are looking for products that can improve the appearance of their skin. They likely have specific concerns or issues they want to address, such as acne, wrinkles, or uneven skin tone. To meet these expectations, sellers should prioritize product development that addresses these specific concerns. For example, they could develop products that target acne-prone skin, reduce the appearance of fine lines and wrinkles, or even out skin tone. It's important to conduct market research to identify the most common concerns among customers and develop products that address those concerns. In terms of marketing promotion factors, sellers should focus on showcasing the effectiveness of their products. This could include before-and-after pictures, testimonials from satisfied customers, and scientific studies that demonstrate the efficacy of the product. It's also important to provide clear instructions on how to use the product and what results customers can expect. Overall, by prioritizing product development that addresses specific customer concerns and effectively marketing the product's effectiveness, sellers can meet and exceed customer expectations in the Face category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I have only used this for a couple weeks. I hope it does what it's supposed to do.
Kim Kaalekahi
Not goodOct. 2022
There’s no moisture at all. It feels like lip gloss. It’s shinny and sticky
Bryan A Brown
I dunno who tf told them this smells like gummy bears, but they've never had a concord grape or grape jelly before. Ffs the package is even grape purple. Smells delicious, just not anything remotely close to gummy bears. No flavor whatsoever which is awesome for those of us that are sensitive to those things, and those of us that can't help lick-off tasty lippy. Still concord grape though. That being said, the lip mask is top notch. I had a spicy, salty dinner and his later my lips were on fire from being dry and irritated. Within a minute, this soothed the angry skin and hydrated/moisturized the over-sensitive area. It's got a great, soft, non- sticky finish and stays put when you roll face- down regretting you bad decisions (like that habanero ketchup). This lippy however, is not one of them. If it actually smelled like gummy bears it would be a 6/5⭐️
Diana Savage
Overpriced lip gloss/lip balm. I can't believe I fell for an "influencer" but the way she raved about this stuff made it seem like it was the greatest thing your lips would ever encounter. I get really bad chapped lips but this stuff is completely useless. Save your money and buy yourself a few tubes of Burts bees.
I have to say I am not one to write a negative review for ANYTHING. I’m just going to say I think I received a defective product.
After using this at lip mask each night, I have woken up with very soft lips, and much less chapping than usual! I'm not really sure why there is a flavor, as I try not to eat it off my lips while sleeping. It doesn't have a strong flavor or scent, but I appreciate that.
I have bought this so many times- love it. Smells so good. Glossy but not wet. Stays on to hydrate.
T Phillips
Unbelievable!Aug. 2022
Day one this stuff helped. I have picked my dry cracked lips for 25 years; never found anything to help. I use it at night and once or maybe twice during the day. I may not need to use it that often, but it adds a nice gloss and it feels good. Yes, I still find myself peeling skin off my lips, but it is not very often and not very much. Nothing compared to the sheets of skin before! I have used this about a week. I am so glad I took a chance and ordered this for Prime Day!!! I will update in a month or two. Bye, bye chapstick, burts bees, carmex, olive oil, and coconut oil. Hello soft 💋!
I’ve been using this stuff for a few years now and it’s part of my nightly routine. It’s great for keeping your lips moisturized and prevent chapping in cool weather
GreatMay 2022
The best for moisture and daytime and nighttime use

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