Face Masks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Pure Silk Face Mask with Nose Bridge Anti Acne Hypoallergenic Nose Wire Beige Mask Beige Face Mask Washable Reusable Tan Face Mask Tan Masks Brown Face Mask Reusable Handmade in Florida
Adult Face Mask, Breathable, Single Layer, Cotton, Lightweight, Adjustable, and Reversible (Navy)
Sunne Tropical Handmade Sequin Women Face Mask 2 Ply soft fabric Bling - Nose Clip Ear Loops Adjustable (C09 Midnight Blue)
2 PCS Kids One Layer Breathable Mask Cotton School for Children Mask Gauze Masks Single-layer Lightweight Washable Thin Cheesecloth Face Mask with Adjustable Ear Rope (Pink+Fushia)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the face mask product in question has a relatively high customer satisfaction rating of 4.23 out of 5, based on 1367 reviews. This suggests that the majority of customers who have purchased and used the product have been satisfied with its quality and performance. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. Additionally, it's possible that some customers may have had negative experiences with the product but did not leave a review. If you are considering purchasing this face mask product, it may be helpful to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, it's always a good idea to do your own research and compare the product to other options on the market to ensure that you are getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is allday, the most common location is plane, the most common behavior is breath . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this face mask product is likely families with children who frequently travel by plane or attend school. The fact that "kid" and "family" are the top mentioned users suggests that parents are likely purchasing the masks for their children and themselves. Additionally, the high number of mentions for "breath" indicates that customers are concerned with the effectiveness of the masks in protecting against airborne particles. The top places to use the product being planes and schools further supports the idea that families are the target audience. It's possible that parents are purchasing the masks for their children to wear during long flights or while at school to protect against germs and other airborne particles. Based on the data, it may be beneficial for the company to market the masks as a family-friendly product that is effective at protecting against airborne particles. They could also consider targeting their advertising towards parents who frequently travel with their children or who are concerned about their children's health while at school. Overall, the data suggests that the target customer profile for this face mask product is families with children who frequently travel and attend school. By focusing their marketing efforts on this demographic, the company may be able to increase sales and better meet the needs of their customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mask, material, fabric, large, design. The most mentioned elements about mask are big(15.00%), a little small for my face(2.86%).
The top 5 positive reviews are mask, kn95 mask, material, color, product. The most mentioned elements about mask are comfortable(16.14%), light(6.96%).
Handmade Products > Health & Personal Care > Personal Care > Face Masks
a little small for my face2.86%
hard to breathe after a while2.14%
cheaply make1.43%
good quality4.11%
kn95 mask13.29%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of face masks is the fact that they require wearing a mask, which is mentioned as a con in both the top 1 and top 5 cons. However, it is also worth noting that the top 1 pro aspect mentioned is also the mask itself, indicating that many people still see the value in wearing a mask despite the inconvenience. In terms of the specific cons mentioned, it seems that the material and design of the mask are also commonly cited as issues. This suggests that there may be room for improvement in terms of the materials used to make masks, as well as the overall design and fit of the mask. As for product development and selection, it may be beneficial for companies to focus on creating masks that are made from high-quality materials and that are designed to fit comfortably and securely on the face. Additionally, offering a variety of colors and styles may help to make masks more appealing to consumers and encourage more widespread use. Overall, it is clear that face masks are an important tool in the fight against COVID-19, and efforts to improve their design and functionality should be a top priority.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
breathable fabric1
thinner material1

Based on the data provided, it seems that customers are primarily motivated to buy face masks based on the product description. This could be because they want to know exactly what they are buying and what benefits the mask will provide. Additionally, recommendations from friends also play a role in the decision-making process, although to a lesser extent. To optimize Amazon listings for face masks, it would be important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the mask. This could include information about the materials used, the level of protection provided, and any additional features such as adjustable straps or filters. It may also be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, leveraging social media and influencer marketing could be a powerful way to increase brand awareness and drive sales in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
petite size2
small size
2 year1
2 year
2 year ago1
month ago
6 month1
6 month
add more color1
more color
additional patten1
additional patten

Based on the information provided, it is unclear what specific customer expectations are for face masks. However, in general, customers expect face masks to be effective in preventing the spread of germs and viruses, comfortable to wear for extended periods of time, and made from high-quality materials that are durable and easy to clean. To prioritize product development, sellers should focus on creating masks that meet these expectations while also offering unique features that set them apart from competitors. For example, masks with adjustable ear loops or nose wires may be more comfortable for some customers, while masks made from eco-friendly materials may appeal to those who prioritize sustainability. In terms of marketing promotion factors, sellers should emphasize the effectiveness and comfort of their masks, as well as any unique features or benefits they offer. They should also consider partnering with influencers or organizations that align with their brand values to reach a wider audience. Additionally, offering promotions or discounts for bulk purchases may incentivize customers to choose their masks over competitors.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

BIG! Too big.Oct. 2021
I love the material, but its just too big. Too much
Laura Jacoby
I love this mask. I have an autoimmune disease that impacts my skin, and this mask doesn’t irritate my facial skin. I’m so pleased with this, I’ve ordered two more!
Breathable!Jul. 2021
I love this mask. If you are looking for real protection, this is not the mask for you. I just needed the look of a mask to navigate a given locale. It is a cheesecloth fabric, so nice and airy. The ear circles are made of cotton/polyester as in a Tshirt.--stretchy and comfy on the ears. I love it!!!
Tara M.
This has the most comfortable straps out of any mask I own. Love it!
Alana Joy
Breathable!Aug. 2021
Finally I can breathe! And please all the unmasked people at my job!! Yep I refuse to get the JAB so I have to stay in a mask at work! Meanwhile I feel completely devided from everyone 😥💔 and pressured! But I am not backing down from my feelings! This mask helps me to breathe! It's my only friend now at my job!!🙄😭
Tammy Dodson
Very breathable but big for my face. Will be perfect though for a wearing on the plane.
A must have!Jul. 2021
I can’t breathe in a regular mask! This mask is wonderful! It still gets a tad warm when worn inside (my work requires it) but it’s 1000% easier to breathe in than the medical masks or fabric ones.
Too loose, just lays on your face, makes your face sweat, loops are odd, rides up on your face and tries to cover your eyes... have to keep pulling it down. And, no nose guard to maybe help keep it in place. Anyway nothing all that special like other reviews say. Maybe since there are so many worse masks folks just got a bit carried away with this very light "face diaper."
DisappointedJul. 2021
Stripe is not going in the direction as advertised. I would have chosen a solid color rather than having the stripes vertical. Not half as attractive. Very disappointed.

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