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False Eyelashes & Adhesives product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 22
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Pooplunch False Eyelashes 7 Pairs Dramatic 22MM Faux Mink Lashes Pack Fluffy 8D Volume Thick Long Fake Eye Lashes Multipack
KISS Falscara D.I.Y. Lash Extension Starter Kit With 10 Eyelash Lengthening Wisps, Applicator and Bond & Seal lash adhesive
KISS i Envy Eyelash Adhesive Super Strong Hold Clear KPEG06 (36 PACK)
Pooplunch False Eyelashes Cat Eye Wispy Lashes 7 Pairs Natural Faux Mink Lashes Pack Fake Eyelashes Multipack
Pooplunch False Eyelashes Wispy Clear Band Faux Mink Lashes 7 Pairs Pack Short Natural Fake Eye Lash Multipack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of False Eyelashes & Adhesives, has an average rating of 4.26 out of 5 stars, based on a total of 18,092 reviews on Amazon. This suggests that the product is generally well-received by customers, with a majority of them being satisfied with their purchase. However, it is important to note that customer satisfaction can be subjective and may vary from person to person. It is also possible that some customers may have had negative experiences with the product, despite the overall positive rating. As for advice, it would be helpful to read through some of the reviews to get a better understanding of what customers like and dislike about the product. This can help identify any common issues or concerns that customers may have, and provide insights on how to improve the product or address any issues. Additionally, it may be beneficial to regularly monitor customer feedback and make adjustments as needed to ensure continued customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is client, the most commonly moment of use is everyday, the most common location is eye lid, the most common behavior is a full set of lash extension with . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are clients, followed by friends and daughters. This suggests that the product may be more popular among women who are interested in enhancing their appearance or sharing beauty tips with their loved ones. In terms of usage, the product seems to be most commonly used for a full set of lash extensions, which may indicate that users are looking for a more dramatic and long-lasting effect. However, there are also some mentions of quick application, which suggests that some users may be looking for a more convenient and easy-to-use option. When it comes to the places where the product is used, the gym and purse are mentioned more frequently than the eye lid. This could indicate that users are looking for a product that is portable and can be used on-the-go, or that they are using the product to touch up their lashes after a workout. Overall, the data suggests that the target customer for this product is likely a woman who is interested in enhancing her appearance and sharing beauty tips with her friends and family. She may be looking for a product that is both convenient and effective, and is willing to invest in a full set of lash extensions for a more dramatic effect. To appeal to this customer profile, the product could be marketed as a convenient and easy-to-use option that can be used on-the-go, while also highlighting the benefits of a full set of lash extensions for a more dramatic and long-lasting effect.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lash, glue, adhesive, band, strip. The most mentioned elements about lash are come right off(3.65%), stiff(0.81%).
The top 5 positive reviews are lash, inside tray, premade fan, base of lash, premade. The most mentioned elements about lash are pretty(5.69%), good natural(4.81%).
come right off3.65%
thin out0.16%
obvious look0.05%
lay the wrong direction0.05%
good natural4.81%
easy to put on3.62%
amaze quality1.62%
inside tray0.14%
premade fan0.07%
base of lash0.04%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of false eyelashes and adhesives is the lash itself, with both pros and cons being associated with it. The top con aspect mentioned is lash, with issues related to glue, adhesive, band, and strip also being mentioned. On the other hand, the top pro aspect mentioned is also lash, indicating that when done correctly, false eyelashes can be a desirable feature. In terms of product development and selection, it may be beneficial for companies to focus on improving the quality of the lash and adhesive components, as these are the most commonly mentioned aspects of the product. Additionally, companies may want to consider offering a wider variety of lash styles and types to appeal to a broader range of customers. Overall, it is clear that false eyelashes and adhesives have both pros and cons, with the quality of the lash and adhesive being the most important factors to consider. By focusing on improving these aspects of the product and offering a wider variety of options, companies can better meet the needs and preferences of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
natural look3

Based on the data provided, it seems that customers are primarily motivated to buy False Eyelashes & Adhesives based on the product description. This is likely because customers want to know exactly what they are buying and what benefits the product will provide. Additionally, the fact that the product is recommended by friends is also a significant factor, as customers often trust the opinions of people they know. Advertising attraction is a less significant factor, which suggests that customers are not as influenced by flashy ads as they are by the actual product information and recommendations from people they trust. To optimize an Amazon listing for False Eyelashes & Adhesives, it would be important to focus on creating a detailed and informative product description that highlights the benefits of the product. Additionally, including customer reviews and recommendations from friends could help to build trust and increase sales. It may also be helpful to focus on targeted advertising campaigns that reach customers who are specifically interested in this category of products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long21
last long
last longer
last awhile
lash extra
lash similar
lash stick
maintain lash
clear glue
do not glue…
glue last day
glue off
longer lasting7
last longer
last longer…
long lasting
adhesive easy remove6
easy remove
adhesive remover
easy to remove
remove adhesive
take adhesion off good
adhesive strong6
adhesive bond strong
adhesive good
adhesive strong
band thicker6
band thicker
band not thick
band thin
band thinner

Based on the customer expectations mentioned, it is clear that customers are looking for false eyelashes and adhesives that are long-lasting, of good quality, and easy to apply. These expectations are crucial for sellers to consider when developing and marketing their products. To prioritize product development, sellers should focus on creating false eyelashes and adhesives that are durable and can withstand daily wear. They should also ensure that the quality of the product is high, as customers are looking for products that look natural and blend well with their own lashes. Additionally, sellers should consider developing products that are easy to apply, as this is a key factor for customers when choosing false eyelashes and adhesives. In terms of marketing promotion factors, sellers should highlight the long-lasting and good quality aspects of their products in their marketing campaigns. They should also emphasize the ease of application and provide tutorials or instructions on how to apply the product correctly. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their products. Overall, it is important for sellers to understand and meet the expectations of their customers in the False Eyelashes & Adhesives category. By prioritizing product development and marketing promotion factors that align with customer expectations, sellers can increase customer satisfaction and loyalty, ultimately leading to increased sales and revenue.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Janet S
I like them
Stephanie B
I purchased the starter pack and was impressed how well they stuck and ease to apply. If you are wanting something easy and simple, I strongly suggest buying.
I’m a falscara believer through and through! lol. I turned to these at a recommendation from a friend. I had been getting lash extensions for years, but finally gave up on those because my lash retention was so horrible! I felt like I was just flushing money down the drain. Soooo thankful I found these! I recommend the “wisps” (these ones) vs the length or volume packs. I stack these lashes as much as possible and have gotten multiple comments that they look like actual lash extensions. I can stack / put on about 10 per eye, but the other falscara length or volume wisps do not easily stack. Definitely make sure to avoid getting too close to the corners of your eyes and stay close to / above your lash line, or else you’ll have a watery eye all day!
Amy E
ObsessedMar. 2022
I’m obsessed with these. I always get compliments. Not too much volume to where they look crazy fake, but long enough to notice a difference. I use the lash bond & seal from kiss and place these underneath my top lashes. They last 4-5 days. Perfect for me! Because I like to take them off and give my eyes a good wash. I typically use 4 on each eye, 3 large on the outside and 1 medium on the inside. I’ll probably try to find a back with just large and medium but I can use the small on friends when I do their lashes! Love love love these without the salon price!
I tried three times and each time the darn thing was on upside down 😂 it was curling down instead of up. 😅 I gave up and put them in the drawer in the bathroom and will try to apply them again at a later date. Very difficult for me to figure out because everything is backwards in the mirror. But backwards and upside down also? I can’t give them five stars because I haven’t been able to really use them yet. But I can’t give them a one star because it’s not their fault that I can’t figure out how to get them on my eyelash in the correct position. So here we are.
You don’t get everything you need in the box to apply these lashes. You must buy the glue and applicator separately
GreatApr. 2022
Awesome product
Easy to use and beautiful natural look
ExcelenteAug. 2022
Exelente calidad 10 de 10
My favorite product, I prefer these over mascara

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