150,000+ users

False Lashes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 37
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Lash Clusters D Curl 8-16MIX DIY Eyelash Extensions 72 Clusters Lashes B&Q LASH Eyelash Clusters Eyelash Extensions Volume Wispy Individual Lash Clusters at Home Lash Extensions (B28,D-8-16MIX)
False Eyelashes Natural Look 18mm Fox Wispy Lashes Cat Eye 3D Mink lashes Fluffy Strip Eyelashes Pack by Kiromiro
Colored Lash Extensions 0.07mm D Curl Violet Individual Volume Lashes Extensions 13-20 Mix Length Color Eyelash Extensions for Salon (Violet 0.07-D, 13-20mm)
TDANCE Colorful lashes extension DD Curl 0.07mm Thickness Semi Permanent Individual Eyelash Extensions Silk Volume Lashes Professional Salon Use Mixed 8-15mm Length In One Tray (Yellow,DD-0.07,8-15mm)
Manga Eyelashes Spiky Anime Lashes Dolly Asian False Eyelashes Natural Look Thick Cosplay Cat Eye Lashes 14 Pairs Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of False Lashes, has a relatively high customer satisfaction rating. With an average rating of 4.45 out of 5 and a total of 11,932 reviews, it appears that many customers are happy with their purchase. However, it's important to note that this data alone may not be enough to make a definitive conclusion about the product's quality. It's possible that there are other factors at play, such as the price point or the specific needs of the customers who are leaving reviews. That being said, if you're considering purchasing this product, it's a good sign that so many customers have left positive reviews. It may be worth reading through some of the reviews to get a better sense of what people like about the product and whether it would be a good fit for your needs. Additionally, it's always a good idea to do your own research and compare this product to others in the same category. Look for products with similar features and price points, and read reviews from a variety of sources to get a well-rounded understanding of the market. By doing your due diligence, you'll be better equipped to make an informed decision about whether this product is right for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is client, the most commonly moment of use is everyday, the most common location is eye lid, the most common behavior is a full set of lash extension with . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are clients, with 412 mentions. This suggests that the product is popular among people who are interested in enhancing their eyelashes. Additionally, the fact that the top two usages of the product are a full set of lash extensions and quick apply indicates that users are looking for both a more dramatic and a more convenient way to enhance their lashes. The fact that the sister and daughter are also mentioned frequently suggests that this product may be popular among women of all ages, including those who are looking to share it with family members. However, it's worth noting that the daughter is mentioned less frequently than the client, which could indicate that the product is more popular among older women. In terms of where the product is used, it seems that most users mention using it at home or at a drugstore. This suggests that the product is accessible and easy to use, which could be a selling point for potential customers. Overall, based on this data, it seems that the ideal customer profile for this product is likely a woman who is interested in enhancing her eyelashes, either for a special occasion or for everyday wear. She may be looking for a product that is both convenient and effective, and is likely to be interested in sharing it with family members. To appeal to this customer profile, the product could be marketed as a quick and easy way to achieve fuller, more dramatic lashes, with an emphasis on its accessibility and ease of use.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lash, band, fan, strip, product. The most mentioned elements about lash are stiff(1.85%), thin out(0.29%).
The top 5 positive reviews are lash, fan, inside tray, premade fan, base of lash. The most mentioned elements about lash are pretty(8.18%), good natural(5.81%).
Beauty & Personal Care > Makeup > Eyes > False Lashes
thin out0.29%
obvious look0.10%
lay the wrong direction0.10%
sit on the eye weird0.10%
good natural5.81%
easy to put on4.65%
amaze quality2.98%
inside tray0.15%
premade fan0.08%
base of lash0.04%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of false lashes is the lash itself, with both the top pro and con being related to it. The top cons mentioned are lash, band, fan, strip, and product, while the top pro is lash. This suggests that consumers are primarily concerned with the quality and appearance of the lashes themselves. The other cons mentioned, such as the inside tray, premade fan, and base of lash, are less significant but still worth considering. These issues may be related to the overall design and packaging of the product, rather than the lashes themselves. To improve product development and selection, manufacturers should focus on improving the quality and appearance of the lashes, while also addressing any design or packaging issues that may be causing dissatisfaction among consumers. This could involve using higher-quality materials, improving the shape and size of the lashes, or redesigning the packaging to make it more user-friendly. Overall, the sentiment analysis suggests that false lashes are a popular product, but there is room for improvement in terms of quality and design. By addressing these issues, manufacturers can create a more satisfying product that meets the needs and expectations of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
natural look5

Based on the data provided, it seems that customers are primarily motivated to buy false lashes based on the product description. This makes sense, as false lashes can be a tricky product to purchase online, and customers likely want to ensure that they are getting a product that will meet their needs. Some reasons why the product description is the top feature could include the level of detail provided, the quality of the images, and the overall clarity of the listing. Customers may also be looking for specific features, such as the length or thickness of the lashes, and want to ensure that these are clearly stated in the product description. To optimize an Amazon listing for false lashes, it would be important to focus on creating a detailed and informative product description. This could include providing clear images of the lashes, as well as detailed information about their length, thickness, and other features. It may also be helpful to include customer reviews and ratings, as these can provide valuable insights into the quality and effectiveness of the product. Additionally, offering competitive pricing and leveraging word-of-mouth recommendations from friends could also be effective strategies for driving sales in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
band thicker9
band thicker
band thinner
band thin
band not thick
clear glue
do not glue…
glue last day
glue off
more lash
lash extra
lash good
lash similar
last long7
last long
last longer
last awhile
more natural look6
more natural look
more realistic good look
natural look
good packaging5
packaging good
good packaging
A little bit more thick.4
duration long4
more lash volume4
more natural look lash
thicker lash band
thicker set lash
volume lash

Based on the customer expectations mentioned, it seems that customers are primarily interested in soft and lash-focused false lashes. Specifically, there were 2 mentions of "soft" and 7 mentions of "lash," with only 1 mention of "volume lash." This suggests that customers are looking for false lashes that are comfortable to wear and provide a natural-looking lash enhancement. To meet these expectations, sellers should prioritize product development that focuses on creating false lashes that are soft and lightweight. Additionally, they should consider offering a variety of lash styles to cater to different preferences, such as natural-looking lashes or more dramatic styles. In terms of marketing promotion factors, sellers should highlight the softness and comfort of their false lashes in their product descriptions and marketing materials. They should also showcase the different lash styles available and how they can enhance a customer's natural lashes. Overall, by prioritizing product development that meets customer expectations for soft and lash-focused false lashes, and effectively marketing these products, sellers can attract and retain customers in this category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Dont buyOct. 2021
The packaging is so cheap that all the lashes are damage leaning on oneside i tried coming them try to get their shape back it didnt work
Adrianna Neil
love itJul. 2022
great lashes
Elisha glover
These are my FAV go to!!
 Las pestañas postiza no es lo q me imagine🤦🏼‍♀️ Si ven en el video llegaron algunas doblada No 👎 es como se ve en la foto de Amazon ni en otras foto. Aunque el paquete se me demoró un día más.
Chris Vela
They are way too long and fuzzy… I couldn’t stop laughing when I tried to glue these on… who is wearing these? A muppet? They wouldn’t even fit under my glasses lol… not good lashes, but good for a laugh
Not heavy at all.. they are very comfortable
Ms Lewis
It wasn’t like we thought they were supposed to be
Great lashJul. 2021
They are amazing lashes don’t look too dramatic go great with heavy eyeshadow or none at all not overly fluffy to the point it looks crusty but fluffy enough get them! They are a little itchy from the front even after cutting
Every day wear
Hit or missOct. 2022
Lately these have been a hit and miss. Sometime the batch is good and sometimes not and I have to occasionally toss a few set away within a batch.

Read More

VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901
Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
VocAI Chatbot - Resolve 80% of your customer support questions with no code | Product Hunt
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies