Fan Brushes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Fan Brushes on Amazon is 4.5 out of 5, which indicates a high level of customer satisfaction. With a total of 2070 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these brushes. The high average rating suggests that customers are generally pleased with the quality and performance of the Fan Brushes in this category. It indicates that the majority of customers have had positive experiences and are satisfied with their purchase. Considering the high customer satisfaction, it is advisable for potential buyers to consider these Fan Brushes when looking for a reliable and well-regarded product. However, it is always recommended to read individual reviews to get a better understanding of specific features, durability, and suitability for personal preferences. Additionally, it would be beneficial for customers to compare different brands and models within the Fan Brushes category to ensure they find the best fit for their needs. Reading reviews and considering factors such as price, materials, and customer feedback can help make an informed decision. Overall, the data suggests that Fan Brushes in this category have received positive feedback from customers, indicating a high level of satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is spa, the most common behavior is set my under eye with powder . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of the product are daughters, clients, and friends. This suggests that the product may be popular as a gift or recommendation from someone else. Additionally, the top three places to use the product are spas, the under-eye area, and the hooter (which may refer to the nose or cheekbones). This suggests that the product may be marketed towards those who are interested in skincare or makeup application. The top two usages of the product are to set the under-eye area with powder and to apply concealer. This suggests that the product may be marketed towards those who are looking for a tool to help with their makeup routine, particularly for the under-eye area. Finally, the category of the product is fan brushes, which suggests that the product may be marketed towards those who are interested in makeup application and may have some knowledge of different types of brushes. Based on this analysis, it seems that the customer profile for this product may be someone who is interested in makeup application and skincare, and who may be looking for a tool to help with their routine. They may be influenced by recommendations from others, and may be interested in trying new products and techniques. Suggestions for marketing this product may include targeting social media influencers who specialize in makeup and skincare, as well as offering promotions or discounts for those who purchase the product as a gift for someone else. Additionally, highlighting the versatility of the product (i.e. its ability to be used for both setting powder and concealer) may help to appeal to a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are brush, bristle, handle, brush head, powder brush. The most mentioned elements about brush are small(4.62%), slim(3.08%).
The top 5 positive reviews are brush, bristle, size, quality, color. The most mentioned elements about brush are soft(15.79%), good quality(7.24%).
do not spread product1.54%
brush head3.85%
powder brush1.54%
good quality7.24%
cute little1.32%
good for blend0.88%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect of fan brushes is the brush itself, accounting for 26.92% of the mentions. Additionally, the top five cons mentioned are the brush, bristle, handle, brush head, and powder brush. On the other hand, the top pro aspect mentioned most is the brush, accounting for 47.15% of the mentions. From this information, we can conclude that the brush is both a pro and a con aspect of fan brushes. It is highly praised by some users, while others have concerns about its quality, bristles, and even the handle and brush head. To improve product development and selection, it would be beneficial to address the issues raised by users. For example, manufacturers could focus on enhancing the quality and durability of the brush, ensuring that the bristles are of high quality and do not shed easily. Additionally, attention should be given to improving the handle and brush head design to enhance user experience. Furthermore, it might be helpful to conduct further research or gather more feedback from users to gain a deeper understanding of their specific concerns. This could involve conducting surveys or engaging with customers to gather their opinions and suggestions for improvement. By addressing these concerns and making necessary improvements, manufacturers can enhance the overall quality and user satisfaction of fan brushes, making them a more desirable choice for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
extra brush head1
highlighter brush1

Based on the data provided, it seems that customers are primarily motivated to buy fan brushes due to the product description, followed by advertising attraction and brand reputation. The product description being the top feature suggests that customers rely heavily on the information provided to make their purchasing decisions. There could be several reasons why the product description is the most influential factor. Firstly, fan brushes may have specific features or qualities that customers are looking for, and the product description helps them understand if the brush meets their requirements. Additionally, the description might highlight the benefits and potential uses of the brush, making it more appealing to potential buyers. To optimize the Amazon listing based on this data, it is important to focus on improving the product description. Here are a few suggestions: 1. Provide detailed and accurate information: Ensure that the product description includes all the relevant details about the fan brushes, such as the materials used, dimensions, and any unique features. Accuracy is crucial to avoid misleading customers. 2. Highlight key benefits: Emphasize the advantages of using fan brushes, such as their versatility, ease of use, or the specific effects they can achieve. This can help customers understand the value they will gain from purchasing the product. 3. Use clear and concise language: Make sure the product description is easy to read and understand. Avoid using technical jargon or complex terminology that might confuse potential buyers. 4. Include high-quality images: Supplement the product description with clear and visually appealing images that showcase the fan brushes from different angles. This can help customers visualize the product and make an informed decision. 5. Encourage customer reviews: Positive reviews can significantly influence purchasing decisions. Encourage customers to leave feedback and reviews after purchasing the fan brushes, as this can enhance the product's reputation and credibility. By optimizing the product description and considering these suggestions, you can improve the overall appeal and effectiveness of the Amazon listing for fan brushes.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bristle stiffer3
bristle denser
bristle softer
bristle stiffer
different brush2
proper brush
same brush
blend good1
good blending
entire brush set1
other set brush
2 brush1
more brush
25 % big1
25 % big
apply conductive gel1
apply conductive gel

Analysis of Customer Expectations for Fan Brushes: Based on the customer feedback provided, there are a few key expectations that stand out for the category of Fan Brushes. These expectations include the ability to blend well, the availability of an entire brush set, and the desire for stiffer bristles. 1. Blendability: Customers expect fan brushes to be effective in blending techniques. This suggests that sellers should prioritize the quality and design of the bristles to ensure they are soft enough to create smooth blends, while still maintaining enough firmness for control. 2. Entire Brush Set: Customers mentioned the desire for an entire brush set, indicating that they prefer having a range of fan brushes with different sizes and shapes. Sellers should consider offering sets that cater to different needs and skill levels, providing customers with a comprehensive selection to choose from. 3. Stiffer Bristles: The repeated mention of stiffer bristles suggests that some customers prefer fan brushes with more rigidity. Sellers should take this into account when developing their products, offering options that cater to both those who prefer softer bristles for blending and those who prefer stiffer bristles for more precise applications. Suggestions for Product Development Prioritization: 1. Quality Bristles: Focus on developing high-quality bristles that strike a balance between softness and stiffness. This will ensure that the brushes can effectively blend while also providing the desired level of control. 2. Variety of Sizes and Shapes: Offer a diverse range of fan brushes in different sizes and shapes to cater to various artistic needs. This will allow customers to choose the brushes that best suit their preferences and techniques. 3. Durability: Prioritize the durability of the brushes to ensure they can withstand regular use and maintain their shape over time. This will enhance the overall customer experience and increase the longevity of the product. Marketing Promotion Factors: 1. Highlight Blendability: Emphasize the blending capabilities of the fan brushes in marketing materials. Showcase examples of smooth blends achieved using the brushes to attract customers who prioritize this aspect. 2. Complete Brush Sets: Promote the availability of entire brush sets, emphasizing the convenience and versatility they offer. Highlight the range of sizes and shapes included in the set to showcase the value customers can expect. 3. Customization Options: Consider offering customization options, such as allowing customers to choose their preferred bristle stiffness or offering personalized sets. This can attract customers who have specific preferences and increase their satisfaction with the product. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their customers and enhance their overall experience with fan brushes.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

TrashSept. 2022
Lasted 20 days.
The bestNov. 2022
the best foundation brush I have had. high quality made. my foundation did not feel smooth like this before. it did make a difference in my make up look. do not hesitate to buy it I highly recommend it.
Charley D.
Works great helps keeps his acne in check.
It’s great to use and affordable but after a while it starts making machine noises when you use after a while. It started for me after a good 2-3 weeks of using.
This product is definitely better than I thought it would be given the price I did get it just to check it out. About an opening it I really didn't expect much it's actually rather small the bristles on the brushes are way way soft I don't know which one is supposed to be the firmer one because they both feel about the same to me. This isn't that big of a deal for me because it just means I have a replacement brush and I don't necessarily have to have the firmer one the machine doesn't actually run hard enough or fast enough that it seems like a firmer brush would do much better anyway. Coming out of the box that was also a little dirty not too bad just some smudges I don't know if you can see in the picture it was kind of light and faint, but upon saying that it does seem to be easily smudged while I was using it and when I was done it did have fingerprints on it and everything but it is absolutely completely easy to clean. However do not submerge the machine itself underwater I didn't do that but it does say not to it is battery operated and again on the cheaper side so I can't imagine water being good for it. I use the brush first to wash my face I started like the instructions said waited the brush put it on the machine and put my cleanser on the brush and then on my face that did all right but it did take more cleanser than what I would usually use doing it that way so halfway through I just went on and washed my face like I normally would except instead of scrubbing it in I just spread it around and then use the brush to sit and so it did actually feel really good especially with the face cleaner that I use. The biggest problem I can see with it is it doesn't easily contour around your eyes and your nose, also make sure you put your hair up good if you do get a loose one or straggly caught up in it it will pull it it does hurt LOL this did happen to me. After washing my face I remove the brush rinse it out well set it on the sink to dry while I used the silicone brush. Now I know it says the silicone brush is for sensitive skin however I used it to put on my moisturizer and it worked really well though again you use more putting it directly on the brush than you do going on and rubbing it on your face and then using the brush to spread it and soak it in. again the biggest issues contouring around your eyes so I use my fingers for that I was scared to push too hard or try too hard I didn't want to hurt my eye. As long as the moisturizer was still moist this breast felt great it was like massaging my face of course once it started to soak in and dry up and silicone one of the stick kind of like rubber but that's how I knew I was finished. I removed the silicone brush or washed it off good with soap and water tried it with my towel by the time I was finished with that the other brush was already dry so I was able to wipe down the machine and put both it and the brushes back in the box and away and remove the batteries of course you want to remove the batteries in between uses. And now finished product after all it's done my face actually feels pretty good it feels like I got a good good morning wake up a nice massage with my moisturizer and ready to go for my day. Machine really is to use lightly don't push down too hard or anything your level to strip the gears but it's not meant to be hard or rough I don't think it feels great it's just soft and it doesn't stop as long as you wash long enough and go over it. All in all especially for the price I would say this is a decent product I don't know how long it will last for sure but I know again at the price it's easily replaceable doesn't cost any more than a package of toilet paper so even if you have to buy once a month which I don't think that will be the case it's still worth it cost no more than buying face wipes or anything else. So I would recommend.
Meraa Graham
My favoriteDec. 2022
The bristles on the brush did come off on my first use. I’m not sure if it’s cus I cleaned it with rubbing alcohol. But other than that, the bristles are the perfect softness/ hardness to get the job done. My favorite type of exfoliator other than silicone ones.
I will give 3 stars only because the description say it has 7 brush heads and it came with only 3
The product it self was very nice for the price it was. The only concern or problem I had was that I wish it had came with batteries and I didn’t have to buy any.
HorribleDec. 2022
It’s not soft at all. It felt like it was cutting my face. It was so bad, I woke up with my face swollen.
Exfoliating!Jan. 2023
This little guy is great at exfoliating. Skin is smooth afterwards. I use a lavender soap with it. Gets you ready for dreamland. Apply face moisturizer afterwards and your face is soft and glowing for days! Great buy!!

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