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Fascinators product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
DRESHOW Fascinators Hat Flower Mesh Ribbons Feathers on a Headband and a Clip Tea Party Headwear for Girls and Women
SAFERIN Fascinators Hat Sinamay Flower Mesh Feathers on a Headband and a Clip Tea Party Headwear for Girls and Women
Fascinators Hats 20s 50s Hat Pillbox Hat Cocktail Tea Party Headwear with Veil for Girls and Women
FELIZHOUSE Fascinators for Women Tea Party Hat Headband Derby Wedding Church Bridal Cocktail Feathers Hair Clip
Cizoe Fascinators Hat for Women Tea Party Headband Kentucky Derby Wedding Flower Cocktail Mesh Feathers Hair Clip

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Fascinators on Amazon is 4.52, which indicates a relatively high level of customer satisfaction. With a total of 6833 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Fascinators on the platform. The high average rating implies that the majority of customers are satisfied with their purchases. This could be attributed to factors such as the quality, design, and overall appeal of the Fascinators available. It's worth noting that customer satisfaction is crucial for the success of any product, as positive reviews and ratings often lead to increased sales and a positive reputation. Based on this information, it would be advisable for sellers in the Fascinators category to continue focusing on maintaining the quality of their products and ensuring customer satisfaction. They should also encourage customers to leave reviews and ratings, as this can further enhance the credibility and desirability of their products. Additionally, sellers could consider analyzing the feedback provided by customers to identify any areas for improvement. This could involve addressing any common issues or concerns raised by customers and making necessary adjustments to enhance the overall customer experience. By consistently delivering high-quality Fascinators and prioritizing customer satisfaction, sellers in this category can increase their chances of success on Amazon and build a loyal customer base.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is church, the most common behavior is tea party . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a type of headwear called Fascinators. The top three users of this product are daughters, friends, and mothers, indicating that it is a popular gift item for women of all ages. The fact that daughters are the top user suggests that this product may be popular for special occasions such as weddings or tea parties, where daughters may be attending as bridesmaids or guests. The top three places to use this product are church, England, and London, which suggests that this product may be popular in more traditional or formal settings. The fact that England and London are mentioned specifically may indicate that this product is popular among tourists or those who are interested in British culture. The top two usages of the product are tea parties and weddings, which further supports the idea that this product is popular for special occasions. The fact that tea parties are the top usage suggests that this product may be popular among older women who enjoy traditional tea parties or other formal events. Based on this data, it seems that the customer profile for this product is likely to be women of all ages who are interested in traditional or formal events such as weddings or tea parties. They may be interested in British culture or may be attending events in England or London. They may also be looking for a gift for a daughter, friend, or mother. To appeal to this customer profile, it may be helpful to market the product as a gift item for special occasions such as weddings or tea parties. It may also be helpful to highlight the traditional or formal nature of the product and its connection to British culture. Additionally, targeting tourists or those interested in British culture may be a good strategy for reaching this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are hat, clip, veil, headband, feather. The most mentioned elements about hat are small(1.95%), fall out(1.30%).
The top 5 positive reviews are hat, color, fascinator, headband, clip. The most mentioned elements about hat are good(5.96%), look good(3.75%).
fall out1.30%
a little bit thin0.32%
bad quality0.32%
look good3.75%
fit so well0.88%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect of fascinators is the hat, accounting for 9.42% of the mentions. Additionally, the top five cons include the clip, veil, headband, and feather. On the other hand, the top pro aspect mentioned most is also the hat, accounting for 18.10% of the mentions. From this information, we can conclude that the hat is both a pro and a con aspect of fascinators. It appears that some people appreciate the hat element, while others may find it problematic. The other cons mentioned, such as the clip, veil, headband, and feather, suggest potential issues related to comfort, style, or practicality. To improve product development and selection in the fascinator category, it would be beneficial to address the concerns raised by customers. For example, manufacturers could focus on designing fascinators with more comfortable clips, adjustable headbands, or alternative embellishments that are less likely to cause discomfort. Additionally, considering different styles and materials for veils and feathers could provide more options for customers with varying preferences. Furthermore, it would be valuable to gather more specific feedback from customers to understand their preferences and pain points in greater detail. Conducting surveys or engaging in direct conversations with customers can help identify areas for improvement and guide product development efforts. In summary, while the hat aspect of fascinators is both a pro and a con, addressing the mentioned cons and gathering more customer feedback can lead to better product development and selection in the fascinator category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come with a headband option1
specific color like1

Based on the data provided, it seems that customers are primarily motivated to buy fascinators based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and design. Other factors that influence customer purchases include advertising attraction and recommendations from friends. This suggests that customers may be drawn to fascinators based on their visual appeal or because they have been recommended by someone they trust. To optimize Amazon listings for fascinators, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. They should also consider using high-quality images and videos to showcase the product's design and style. Additionally, sellers may want to consider leveraging social proof by including customer reviews and ratings on their product pages.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
clip hair up2
clip directly to hair
clip in hair
ear clip2
clip & headband
clip or headband
headband work2
option of use headband
large size2
0 star1
negative star
Could come in more colours1
more in different color
arrive in good condition1
arrive in good condition

Based on the customer expectations mentioned, it seems that customers are looking for fascinators that are big in size, can clip hair up, and have an ear clip. These expectations can be used by sellers to develop products that meet the needs of their customers and promote them effectively. To prioritize product development, sellers should focus on creating fascinators that are larger in size and have an ear clip. This is because these features were mentioned more frequently by customers, indicating that they are more important to them. Additionally, sellers should consider creating fascinators that can be clipped onto hair, as this was also mentioned multiple times. In terms of marketing promotion factors, sellers should highlight the size and versatility of their fascinators. They can use phrases such as "big and bold" or "versatile and easy to wear" to attract customers. Additionally, they can showcase the ear clip feature and how it makes the fascinator more secure and comfortable to wear. Social media platforms such as Instagram and Pinterest can be used to showcase the fascinators in use and provide styling inspiration to customers. Overall, by understanding customer expectations and prioritizing product development and marketing promotion factors accordingly, sellers can create and promote fascinators that meet the needs of their customers and stand out in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Joyce R.
I did not receive this hat. I wanted a navy hat but I did not get it. I did get the green one and I love it.
I wasn’t sure what I would get for the price but I was pleasantly surprised once I received my package! I absolutely loved the fascinator. It was purchased for a special occasion and did not disappoint. The fabrics were very nice and not cheap. Would definitely buy another one.
Wrong color.May 2022
Simple yet not what I was looking for.
Krystal J.
Fits the billJan. 2021
Served its purpose for a bridal ‘tea’. The clip is strong which makes it kind of hard to open once in place in headpiece. The headband fits the wrong way to have the point of the hat point forward towards your face but instead sideways towards your ear. Very well made however and the color was true to pictures
Very nice & look great
Amber Martin
Perfect for the derby!
Yvonne M.
Perfect!Mar. 2020
This hat, on the headband, was perfect for the event I was going to!
VersatileApr. 2022
Love it got for my daughter's derby themed wedding
Saratoga Horse Races
Stunning!Sept. 2020
I'm extremely happy making this purchase. I purchased this hat for aunt. Yes, I just put the hat against my face to show you the beauty of it. Hope she loves it. This style is new for her. I will be ordering from this company again. I've purchased others, but never to come packed like this.

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