Fashion Backpacks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Girls Bowknot Cute Leather Backpack Mini Backpack Purse for Women
CLUCI Backpack Purse for Women Fashion Leather Designer Travel Large Ladies Shoulder Bags with Tassel
Women's Fashion Backpack Purses Multipurpose Design Handbags and Shoulder Bag PU Leather Travel bag
Telena Backpack Purse for Women, PU Leather Anti Theft Travel Backpack Purse Shoulder Bags with Tassel
Girls Bowknot Polka Dot Cute Mini Backpack Small Daypacks Convertible Shoulder Bag Purse for Women

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Fashion Backpacks category on Amazon has a high level of customer satisfaction. With an average rating of 4.47 out of 5 and a total of 16,768 reviews, it's clear that many customers are happy with their purchases. If you're looking to purchase a backpack in this category, it's important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it's always a good idea to consider factors such as price, durability, and style when making your decision. Overall, it seems that the Fashion Backpacks category on Amazon is a great place to find high-quality backpacks that are both stylish and functional. With so many satisfied customers, you can feel confident in your purchase and enjoy your new backpack for years to come.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is school, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this fashion backpack product is likely to be parents with school-aged children, particularly daughters. The high number of mentions for "daughter" and "kid" suggests that parents are purchasing this product for their children to use at school or while traveling. Additionally, the high number of mentions for "travel" and "plane" indicates that this product is popular among families who frequently travel. The fact that "gift give" is also a top usage of the product suggests that this backpack may be a popular gift item for parents to give to their children or for friends and family to give as a gift to someone who frequently travels. Based on these findings, it may be beneficial for the company to focus their marketing efforts on parents with school-aged children, particularly those who frequently travel. They may also want to consider offering customizable options for the backpacks, such as different colors or designs, to appeal to the younger demographic. Additionally, the company may want to consider expanding their product line to include other travel accessories, such as luggage tags or travel pillows, to appeal to the same customer base. Overall, by targeting parents with school-aged children who frequently travel, the company may be able to increase their sales and grow their customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are zipper, strap, bag, material, color. The most mentioned elements about zipper are break(5.46%), bad quality(0.37%).
The top 5 positive reviews are bag, color, size, backpack, material. The most mentioned elements about bag are good(8.21%), look good(2.85%).
Clothing, Shoes & Jewelry > Women > Handbags & Wallets > Fashion Backpacks
bad quality0.37%
get stick0.34%
hard to open and close0.17%
break on inside pocket the third week i0.03%
look good2.85%
good quality2.10%
good size1.25%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about fashion backpacks is the zipper, which was mentioned as a con in the top 1 aspect and in the top 5 cons of vacuum. Additionally, the strap, bag, material, and color were also mentioned as cons. On the other hand, the top pro aspect mentioned was the bag itself. Overall, it appears that the quality of the materials and construction of fashion backpacks could be improved, particularly in regards to the zipper and strap. Additionally, there may be room for improvement in terms of color selection and material choices. To address these issues, product developers could focus on using higher quality materials and construction methods, as well as incorporating more durable zippers and straps. They could also consider offering a wider range of colors and materials to appeal to a broader range of consumers. In terms of product selection, consumers may want to prioritize backpacks with high-quality zippers and straps, as well as those made from durable materials. They may also want to consider the color and style of the backpack to ensure it meets their personal preferences and needs. Overall, while there are some common complaints about fashion backpacks, there is also a clear demand for high-quality bags that are both functional and stylish. By focusing on improving the quality of materials and construction, as well as offering a wider range of colors and styles, product developers can meet the needs of consumers and create a successful product line.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy fashion backpacks based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and design. There are several reasons why product description is the top feature for buyers in this category. Firstly, fashion backpacks are often seen as a fashion statement, so customers want to know exactly what they are getting before making a purchase. Secondly, backpacks are often used for specific purposes, such as travel or work, so customers want to ensure that the backpack they choose meets their needs. Finally, fashion backpacks can be quite expensive, so customers want to make sure they are getting a high-quality product that is worth the investment. To optimize their Amazon listings for fashion backpacks, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider using high-quality images and videos to showcase the backpacks from different angles and in different settings. Additionally, sellers should pay attention to customer reviews and feedback to identify areas for improvement and make changes to their listings accordingly. By doing so, they can increase the likelihood of attracting and converting potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big size
last long22
last long
last longer
last long time
hold up20
hold up
hold up good
lengthen shoulder strap13
shoulder strap longer
arm strap longer
longer adjustable shoulder strap
longer shoulder strap
shoulder strap extendable deeper
enough pocket13
more pocket
plenty out pocket
front pocket deep12
pocket deeper
front pocket big
deep slip pocket
inside pocket deep
large side pocket
extra last
top zipper part open wider11
top zipper longer
main zipper area wider
top opening wider
top zipper longer into side
top zipper open more down side
different color9
different color
other color
another color
opening big8
opening big
opening large
main opening big
opening wide
top opening big

Based on the customer expectations mentioned, it seems that customers are looking for fashion backpacks that are big in size, have a unique opening mechanism, and come in different colors. To meet these expectations, sellers should prioritize product development that focuses on creating backpacks that are spacious and have a variety of color options. Additionally, incorporating a unique opening mechanism, such as a zipper or buckle, could make the backpacks stand out from competitors and appeal to customers who value functionality and style. In terms of marketing promotion factors, sellers should highlight the size and opening mechanism of the backpacks in their product descriptions and images. They should also showcase the different color options available to attract customers who are looking for a specific color to match their personal style. Utilizing social media platforms, such as Instagram and Pinterest, to showcase the backpacks in different settings and outfits could also help increase visibility and attract potential customers. Overall, by prioritizing product development that meets customer expectations and utilizing effective marketing strategies, sellers can increase their chances of success in the fashion backpacks category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Perfect!Jul. 2022
I just received my backpack. I'm loving it already! It came in a timely manner and I just opened package. I bought the large and while I would have preferred if it was a little bigger, I like it a lot. It's well made and looks good. Security of items with the main compartment and even outer pockets is great. I love it's not branded and it's soft to the touch. My main concern was what I will be able to carry in this, I am one of those ladies that carry too much around lol. I just had to do a review with pictures at what went in to this purse as you can see; a lot !! And I haven't even filled all the little pockets inside and out. My laptop went in, 20oz Starbucks mug,23oz water bottle( side pockets), small umbrella, 2 notebook, phone, eyeglass case and still some room for stuff. Just love it!! Remember I bought the large. Zippers look sturdy and so does the handles. I hope it will last a good while.
It has a bad smell
Pretty GoodJan. 2021
The material could have been different but other than that everything else from the bag is good!
I bought this for several upcoming vacations this year. I needed something large enough to carry the necessities for 2 adults and a 9 year old but also be comfortable and stylish. This is perfect! We just got back from 3 days in Vegas and this bag was absolutely the best! Large enough to carry everything, including a jacket, 2 sunglass cases, wallets, and water bottles. I had NO problems with the zippers, smooth and easy. The color is perfect and goes with everything. Buy it, you won't regret it.
I absolutely love this backpack! It’s just as I expected it to be, perfect size, great quality! I highly recommend!
Great buyMay 2020
I have had this bag for some time now and I love it. It was exactly what I have been looking for and I carry it everywhere. The only thing I dislike is the strap is not adjustable. Sometimes I want to carry it like a crossbody but I can't ☹. Otherwise I love it and it is holding up very well for my every day use
I really like the bag in the sense that I always have purses that are so heavy even some of the backpack purses I’ve had before, this one is so light packed with everything I had another purse. It’s so light that’s all I can say highly recommend in the sense that it is such a comfortable purse to use in the bag that has the security feature to keep people from scanning my Credit cards, bonus, major bonus, best Christmas gift I ever got myself
needed A cheap bag for travel- worked great
Was worried I wouldn’t like the idea of a strap and a back pack but I love it! This bad is great for the price. Will order more.
I fit a huge water container, thin sweater, snacks, food, maps, items for kids, and small purchases, etc. in the bag. I fit a small compact umbrella in the side pocket. I kept almost everything in the large pocket. It was definitely secure against my back. I took the underground daily and walked around everywhere throughout London and Bath. The straps were comfortable and there was good balance even when fully packed up.

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