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Fashion Sneakers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 25
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.5
Total Reviews
29,293
This insight is based on the data from the best seller products. The top 5 of them are:
Skechers for Work Men's Felton Shoe
B00IWWSWKI
Skechers Men's Afterburn Memory-Foam Lace-up Sneaker
B00DJSRLPW
Cole Haan Men's Grand Crosscourt II Sneakers
B0788BMT7D
Skechers Men's Classic Fit-Delson-Camden Sneaker
B07566X9RG
Skechers Men's Go Walk Evolution Ultra - Impeccable Walking Shoe
B07FL6MJ98

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Fashion Sneakers product on Amazon has a high level of customer satisfaction. With an average rating of 4.52 out of 5 and a total of 29,293 reviews, it is clear that many customers have purchased and enjoyed this product. If you are considering purchasing this product, it is important to read through the reviews to get a better understanding of what customers are saying. Additionally, it may be helpful to consider factors such as price, style, and fit when making your decision. Overall, it seems that the Fashion Sneakers product on Amazon is a popular and well-liked choice among customers. If you are in the market for a new pair of sneakers, this product may be worth considering.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are male, with the top three being husband, son, and father. This suggests that the product may be more popular among men, particularly those who are active and enjoy walking or going to the gym. The top three places to use the product are the gym, shoe shop, and office, which suggests that the product is versatile and can be worn in a variety of settings. The fact that the gym is the top location also reinforces the idea that the product is popular among active individuals. The top two uses of the product are walking and gift giving, which suggests that the product may be seen as a practical and functional item that can be given as a gift to others. Overall, the data suggests that the customer profile for this product is likely to be male, active, and practical. They may be looking for a versatile sneaker that can be worn in a variety of settings, particularly for walking or going to the gym. They may also be interested in giving the product as a gift to others. Based on this analysis, some suggestions for the customer profile could include targeting male customers who are interested in fitness and active lifestyles, as well as those who are looking for practical and versatile footwear. Marketing efforts could also focus on the product's suitability as a gift item, particularly for occasions such as birthdays or holidays.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, sole, sol, insole, quality. The most mentioned elements about shoe are uncomfortable(2.37%), tight(1.33%).
The top 5 positive reviews are shoe, fit, sneaker, quality, color. The most mentioned elements about shoe are comfortable(28.40%), fit good(3.97%).
Clothing, Shoes & Jewelry > Men > Shoes > Fashion Sneakers
Cons
shoe35.12%
uncomfortable2.37%
tight1.33%
narrow fitting1.29%
small0.83%
hurt0.21%
sole5.48%
sol4.65%
insole3.20%
quality1.99%
Pros
shoe52.97%
comfortable28.40%
fit good3.97%
good look3.72%
good quality3.64%
fit well3.43%
fit8.47%
sneaker4.34%
quality2.63%
color1.77%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of this category of fashion sneakers is the shoe itself, with both the top pro and con being related to it. The top cons mentioned are related to the shoe's quality, sole, insole, and fit, while the top pro is related to the shoe's overall design and appearance. Overall, the sentiment analysis suggests that there is room for improvement in the quality and fit of these fashion sneakers. Product development should focus on addressing these issues to improve customer satisfaction. Additionally, it may be helpful to consider offering a wider range of colors and styles to appeal to a broader audience. When selecting products to offer in this category, it is essential to consider the quality of the shoe, as this is the most significant concern for customers. Additionally, it may be helpful to offer a variety of sizes and styles to accommodate different foot shapes and preferences. In conclusion, while the shoe is the most significant aspect of this category of fashion sneakers, there is room for improvement in the quality and fit of these products. By addressing these concerns and offering a wider range of colors and styles, product developers can create a more appealing and satisfying product for customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others24
comfortable15
fit7
comfort5
easy to slip5

Based on the data provided, it seems that customers are primarily motivated to buy fashion sneakers based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and design. Brand reputation is also an important factor, indicating that customers are looking for well-known and trusted brands when purchasing fashion sneakers. Price is mentioned as a factor, but it appears to be less important than product description and brand reputation. To optimize Amazon listings for fashion sneakers, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. They should also emphasize their brand reputation and provide social proof, such as customer reviews and ratings, to build trust with potential buyers. Additionally, sellers should consider pricing their products competitively to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fit14
fit
fit good
stretch out13
stretch
stretch out
stretch in
big wider9
wider
extra wide wider
more wide
cushiony insole9
insole with more cushioning
memory foam insole
cushion insole represent
cushioned insole
good cushioned insole
half size small9
half size big
half size
half-size
half size large
half size small
long last7
long last
break in7
break in
break-in
wide on side5
wide
extra wide
last year5
last year
last over year
shoe wide4
narrow shoe
wider shoe

Based on the customer expectations mentioned, it seems that the primary concern for customers when it comes to fashion sneakers is the fit and comfort of the shoe. The majority of customers mentioned wanting a shoe that stretches out to fit their foot comfortably, while a smaller group mentioned wanting a shoe that is wide on the side for added comfort. However, there were also a few customers who specifically mentioned not wanting the shoe to stretch, which suggests that there may be some variation in customer preferences. Given these expectations, sellers of fashion sneakers should prioritize product development that focuses on creating shoes that are both comfortable and flexible. This could involve using materials that are stretchy and breathable, as well as designing shoes that have a wider fit on the side to accommodate different foot shapes. Additionally, sellers should consider offering a range of sizes and widths to ensure that customers can find a shoe that fits them well. In terms of marketing promotion factors, sellers should focus on highlighting the comfort and flexibility of their shoes in their marketing materials. This could involve using language that emphasizes the stretchiness and breathability of the materials used, as well as showcasing the shoes on models with different foot shapes to demonstrate their versatility. Additionally, sellers could consider offering promotions or discounts to customers who leave reviews or share photos of themselves wearing the shoes on social media, as this can help to build buzz and generate positive word-of-mouth.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Dave B.
Purchased
Great ShoesSept. 2019
My first pair of Skechers Sport remained comfortable (but eventually disreputable) for more than a dozen years before they fell apart and went into the trash just weeks ago. I already had a second pair (white) purchased three years ago for wearing where appearances might matter, and my most recent purchase was to have the option of a different color (black and gray). The fit has been consistently perfect over the years for my size 14 feet and the very light weight but long durability surprises me to no end.
ComfortableMar. 2022
The shoes were very comfortable and I like how they look.
Jon Irvine
Purchased
Perfect fitApr. 2022
Width
Marissa
Purchased
Lifesaver!Feb. 2021
Husband wears size 16 so it's really hard to find shoes. These are great! Comfortable, stylish and slip resistant. Definitely repurchasing.
Ervin Payne
Purchased
The price was great!
Courtney
Purchased
They are very noisy. Make a plastic sound
Comfortable
Roy W.
Purchased
Very comfortable shoe love the sturdy feeling
William M.
Purchased
Very nice shoe. Seems to run just lightly wider than other wide fit shoes i have purchased in the past. What remains to be seen is the durability of the shoe as I have only been wearing them for a couple of weeks. Overall a good shoe for the money.
Von
Purchased
Love these shoes. Nothing too flashy for this middle aged man, yet perfect size and great support. As of this review, Amazon has these at half the retail price so you can’t go wrong.

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