Feet & Spikes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 8
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
.75" Platinum Silicone Speaker Isolation Pads - 16-Pack Non-Skid Speaker Pads with Adhesive, Speaker Isolation Feet for Record Player Isolation - Turntable Feet and Subwoofer Isolation Pad - 20 Duro
Sound Addicted Subble 1.8 '' (8 Pack) Isolation Feet Suitable for 6'' - 8'' inch Speakers, The Hemisphere Bumper with Adhesive Will Prevent Vibrations and Improve The Sound of Your Monitors | Subble
IsoBlock Silicone Isolation Feet (4 Pack, Soft Block 60lb Capacity) Non-Adhesive
MIYAKO USA 8 Pack - 1.5" Cabinets Speaker Corners Protector Black Squared Metal for Front of PA/DJ (21-812)
IsoAcoustics Iso-200Sub Subwoofer Isolation Stand (Single) (New Model)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question has a relatively high customer satisfaction rating of 4.56 out of 5, based on a total of 1121 reviews. The product falls under the category of Feet & Spikes, which suggests that it may be some sort of footwear or accessory designed for athletic or outdoor activities. Overall, it appears that customers are generally pleased with this product, as evidenced by the high average rating and relatively large number of reviews. However, it's important to note that without more specific information about the product itself, it's difficult to provide more detailed advice or recommendations. If you're considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider factors such as price, durability, and overall quality when making your decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is neighbor, the most commonly moment of use is night, the most common location is floor, the most common behavior is turntable . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are likely to be individuals who are concerned about the impact of vibrations on their floors and furniture. The top three users mentioned are neighbors, wives, and kids, which suggests that this product may be particularly appealing to individuals who live in close proximity to others and want to minimize noise and disturbance. The top three places to use the product are on the floor, hardwood floors, and desks, which further supports the idea that this product is designed to protect floors and furniture from damage caused by vibrations. The fact that turntables are mentioned frequently as a usage of the product suggests that this product may be particularly appealing to individuals who are audiophiles or who are concerned about the impact of vibrations on their audio equipment. Overall, the data suggests that the ideal customer profile for this product is likely to be individuals who are concerned about the impact of vibrations on their floors and furniture, particularly those who live in close proximity to others and want to minimize noise and disturbance. This may include individuals who live in apartments or condos, as well as those who have expensive audio equipment that they want to protect. To appeal to this customer profile, the product could be marketed as a solution for minimizing noise and disturbance in shared living spaces, as well as a way to protect expensive audio equipment from damage caused by vibrations.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bass, turntable, adhesive, rubber, foot. The most mentioned elements about bass are cause our couch to vibrate(1.03%), cause my turntable to vibrate and skip(1.03%).
The top 5 positive reviews are bass, sound, product, adhesive, bumper. The most mentioned elements about bass are deeper(2.06%), tight(2.06%).
cause our couch to vibrate1.03%
cause my turntable to vibrate and skip1.03%
cause the desk to vibrate1.03%
is not clean1.03%
lack energy1.03%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect mentioned in the Feet & Spikes category is bass, with a percentage of 7.22% and 8.93% for the top 1 pro aspect. Additionally, the top 5 cons mentioned are bass, turntable, adhesive, rubber, and foot, while the top 5 cons of the tip are bass, sound, product, adhesive, and bumper. Overall, it appears that the bass aspect is both a pro and a con in this category, which suggests that it is a crucial factor to consider when developing and selecting products. The cons mentioned, such as turntable, adhesive, rubber, and foot, may indicate issues with stability and durability, which could be addressed through improved materials and design. To improve product development and selection in this category, it may be helpful to conduct further research into the specific issues mentioned by customers and to prioritize addressing these concerns in future products. Additionally, incorporating customer feedback and reviews into the development process could help to ensure that products meet the needs and expectations of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
sound dampen1
elevate the sound bar a couple of inch1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Feet & Spikes category based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase decision. Some possible reasons why product description is the top feature could be that customers want to know the specific features and benefits of the product, how it works, and how it compares to other similar products in the market. They may also want to ensure that the product is compatible with their needs and preferences. To optimize Amazon listings for products in this category, it would be important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include using bullet points, images, and videos to showcase the product in action and provide a clear understanding of what it does and how it works. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, pricing should also be competitive and clearly displayed to help customers make informed purchase decisions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
adhesive stickier5
adhesive strong4
adhesive good
adhesive bond
adhesive strong
strong adhesive
higher taller2
large size2
do what promise1
make what promise
strong glue
not suffer from stickiness between domed surface contact surface1
not suffer from stickiness between domed surface contact surface
replacement foot decent isolation1
replacement foot decent isolation
10x 4 pack1
4x pack

Analysis of Customer Expectations for Feet & Spikes Category: Based on the customer feedback, it is clear that the primary expectations for adhesive products in the Feet & Spikes category are stickiness and strength. Customers mentioned stickiness five times and strength four times, indicating that these attributes are crucial for their satisfaction. Additionally, one customer mentioned the importance of the product delivering on its promises. Suggestions for Product Development Prioritization: 1. Improve adhesive stickiness: Since stickiness was mentioned the most by customers, it should be a top priority for product development. Sellers should focus on enhancing the adhesive properties of their products to ensure they adhere well to various surfaces. 2. Enhance adhesive strength: Customers also emphasized the importance of strong adhesion. Sellers should invest in developing adhesives that can withstand different conditions, such as moisture, heat, or pressure, to meet customer expectations. 3. Deliver on promises: Customers value products that do what they promise. Sellers should ensure that their products meet the claims made in their marketing materials and provide the expected level of stickiness and strength. Suggestions for Marketing Promotion Factors: 1. Highlight stickiness and strength: In marketing campaigns, emphasize the stickiness and strength of the adhesive products. Use clear and concise messaging to communicate these key attributes to potential customers. 2. Showcase product performance: Consider creating videos or demonstrations that showcase the adhesive's performance in real-life scenarios. This can help customers visualize how the product will meet their needs and build trust in its effectiveness. 3. Provide customer testimonials: Share testimonials from satisfied customers who have experienced the stickiness and strength of the adhesive products. This social proof can help potential buyers feel more confident in their purchasing decision. 4. Offer guarantees or warranties: To address the customer expectation of products delivering on promises, sellers can provide guarantees or warranties that offer reassurance to customers. This can help build trust and confidence in the product's performance. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers in the Feet & Spikes category can better meet customer needs and increase customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I ordered these not to stop vibrations, but to lift up my avr, as I wanted better air flow below the unit and above the unit - items sitting on top of this unit. I am not sure how sticky the glue is on these, as they have only been in use for a few days, but I do not plan on moving my avr so it should be fine. These seem well constructed and are large enough. It was hard to tell from the pictures how big they were, but they seem substantial to hold up a rather large heavy piece of equipment. i would highly recommend them.
I This item under my audio components was too bight sounding for my needs. Otherwise it is a nice isolation device
I needed these to suspend a vibrating board above the floor. They work great!
Nikki Gibson
Just the right amount of squish to absorb the vibrations from my sub. They aren't fancy looking, but they work. If you have hard pads on your sub and a hard floors, then you should try these.
 Calidad del producto 10/10. amortigua las frecuencias graves sin retumbar el piso. Producto estable y flexible al peso
Great!Oct. 2020
Great product for my CENTER speaker. So satisfied that I bought more, .75” and 1” for the reason of just because I love the products!
Pete Mouse
Five StarsAug. 2018
Nice, compliant sticky feet for audio components.
Just what the upstairs neighbors ordered! Woofer boom thru floor was cut dramatically. Now I can turn the bass back up. Great product. Easy to install.
They Work.Apr. 2021
Much tighter base from subs. Cleaner highs and lows from mains and center speakers.
Work for what i needed it for... And stuck to the wood i attached them to... And hold up great to the small amount of weight i have on them..

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