Felt Applique Kits product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Bucilla Snowman And Friends Felt Applique Kit

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Felt Applique Kits on Amazon is quite high at 4.59 out of 5. This indicates that customers are generally satisfied with their purchases in this category. Additionally, with a total of 1173 reviews, it suggests that there is a significant number of customers who have shared their experiences with these products. The high average rating and the substantial number of reviews indicate a positive level of customer satisfaction. It implies that the majority of customers are happy with the quality, design, and overall experience of using Felt Applique Kits. This positive feedback can be seen as a testament to the product's ability to meet customer expectations. Based on this information, my advice would be to continue providing high-quality Felt Applique Kits and maintaining the level of customer satisfaction. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is craft store, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the Felt Applique Kits are the daughter, grandkid, and kid. These users seem to be actively engaged in crafting and likely enjoy creating various projects using these kits. The daughter and grandkid have slightly higher mentions, indicating that they might be more enthusiastic about this product compared to the kid. In terms of the places where this product is commonly used, craft stores and Hobby Lobby are the top two mentions. This suggests that customers often purchase these kits from dedicated craft stores, emphasizing the importance of targeting these retail locations for marketing and distribution. Additionally, the fact that the product is also used at home (mentioned twice) indicates that customers enjoy the convenience of crafting in their own space. The most popular usage of the Felt Applique Kits is for gift-giving, with a significant number of mentions (46). This implies that customers appreciate the kits as a thoughtful and creative present for various occasions. Additionally, the mention of "xmas" (Christmas) suggests that these kits are particularly popular during the holiday season, potentially indicating a seasonal sales trend. Based on this analysis, the customer profile for the Felt Applique Kits can be described as individuals who enjoy crafting and are likely to be parents or grandparents. They are interested in creating personalized gifts and are willing to visit craft stores or Hobby Lobby to purchase the necessary supplies. To further engage this customer base, it would be beneficial to offer special promotions or themed kits during the holiday season, as well as provide additional resources or tutorials for creating unique projects using the Felt Applique Kits.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are needle, instruction, direction, thread, sequin. The most mentioned elements about needle are sharp(3.01%), bad quality(2.41%).
The top 5 positive reviews are instruction, direction, kit, stocking, material. The most mentioned elements about instruction are easy(16.61%), clear(6.36%).
bad quality2.41%
do not move1.81%
broke while move1.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Felt Applique Kits is the needle, accounting for 17.47% of the mentions. Additionally, the top five cons of vacuum are the needle, instruction, direction, thread, and sequin. On the other hand, the top pro aspect mentioned most frequently is the instruction, accounting for 31.45% of the mentions. However, the top five cons of the tip are the instruction, direction, kit, stocking, and material. Based on this information, it appears that the needle is a common concern across both the cons and pros of Felt Applique Kits. This suggests that users have mixed feelings about the needle, possibly due to its quality, ease of use, or other factors. The instruction aspect, on the other hand, is mentioned both as a pro and a con, indicating that while some users appreciate the instructions provided, others may find them lacking or confusing. To improve product development and selection in this category, it would be beneficial to address the concerns related to the needle. This could involve ensuring the needle's quality, durability, and ease of use. Additionally, since the instruction aspect is mentioned frequently, it would be helpful to focus on providing clear and comprehensive instructions that cater to different skill levels. Considering the cons related to direction, kit, stocking, and material, it would be valuable to gather more specific feedback to understand the exact issues users are facing and make necessary improvements. Overall, by addressing the concerns related to the needle, improving the instructions, and addressing other cons mentioned, product developers can enhance the overall user experience and satisfaction with Felt Applique Kits.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers are primarily motivated to buy Felt Applique Kits due to advertising attraction, brand reputation, and recommendations from friends. This suggests that customers are likely drawn to this product category based on external factors such as marketing efforts and social influence. Given that product description is the top feature, it is important for sellers to focus on creating detailed and informative descriptions that highlight the unique features and benefits of their Felt Applique Kits. This can help to differentiate their products from competitors and provide customers with the information they need to make an informed purchase decision. To optimize their Amazon listings, sellers should consider incorporating relevant keywords into their product titles and descriptions to improve search visibility. They should also include high-quality images that showcase the product and its features, as well as customer reviews and ratings to build trust and credibility with potential buyers. Additionally, offering competitive pricing and promotions can help to attract customers and drive sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
second backing
detailed instruction2
instruction more detailed
more detailed instruction
more roving2
more roving
sheet big2
sheet big
sheet large
adaptation use fabric glue1
adaptation use fabric glue
addition sequin1
addition sequin
already put together1
already put together
back piece to front1
back piece to front

Based on the mentions of backing and detailed instructions, it seems that customers purchasing Felt Applique Kits are looking for a product that is easy to use and produces high-quality results. The backing is likely important to ensure that the finished product is sturdy and long-lasting, while detailed instructions are necessary to guide customers through the process of creating the applique. In terms of product development prioritization, sellers should focus on creating kits that are user-friendly and produce high-quality results. This could involve using high-quality materials for the backing and providing detailed instructions that are easy to follow. Additionally, sellers may want to consider offering kits that are suitable for different skill levels, as some customers may be more experienced than others. When it comes to marketing promotion factors, sellers should emphasize the ease of use and high-quality results that their kits can produce. They may want to highlight the quality of the backing material and the clarity of the instructions, as these are likely to be important factors for customers. Additionally, sellers may want to consider offering promotions or discounts to encourage customers to try their products and leave reviews, which can help to build trust and credibility in the marketplace.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This kit is a nice introduction to needle felting though it requires more preplanning than the instructions suggest. a) Divide the cream roving in half and then separate perhaps a quarter from each hank in order to use as touch up material. b) The roving should not be packed as densely into the white form as much as suggested. c) To create a more three dimensional character you may consider using aluminum foil armatures inside the head and body. d) When packing the blue form try creating wispy edges rather than hard edges, the joins will be easier to hide. If there had been more cream roving I'd give this a 5 star review. I bought roving from Wistyria which gave me enough to complete the dog along with foil and more color choices (or you could use dark brown inside the body). Completing the dog took 6 hours for an adult. Kids cannot do this on their own or even assist. I poked myself hard enough to draw blood although trying to be careful.
While I do not feel this is a sellers issue, I do feel the quality of this product is less than good. The needles are extremely poor quality and one broke in half. Seriously broke from just threading it. The thread also is very thin and frays Several pieces were also broken and not useable. I probably will not buy again as this was to be a gift and just expect better quality for my money.
E Burroughs
So much fun for five and six year olds. Enough thread for a few mistakes to be made. Takes very little supervision, just starting the beginning of each color. Big easy stitches.
Look, a Bucilla stocking kit is a huge investment of time. Overall, this project took about 45 hours. I started December 1st and it's now December 23rd. It's very time consuming, but very easy to get the hang of. I took a few personal liberties and also lined the stocking to protect the threads from pulling. I recommended buying an extra bit of each color of embroidery floss. It was stressful worrying if I was using too much of it or not. I ended up using a fair amount of it. I'm glad there were more seed beads than necessary, it's like they know I'm going to drop a bunch!
I've never made these before and its very intimidating. The instructions aren't very simple to read and for a beginner the stitches and style of sewing isn't easily understandable. The felt is super thin and ripped if not careful. A little disappointed..
I have made 17 of these stockings, instructions are easy to follow. I fo wish the felt was a little thicker.
mary e
Love the step by step instructions, saves a headache trying to figure out which pieces go on first. Used one needle for each color thread so I didn’t have to keep threading the same needle over and over again.
Loved the pattern and easy instructions. Wished the needle used to attach beads had a bigger head for threading. I realize the beads would need to be a bit larger.
The most frustrating part was the sequins, which are somewhat flat so that you sometimes have a hard time figuring out which is top and bottom. Some sequins are misshapen or have off-centered holes, especially the white ones. You need to check them all because some have the underlying metal already showing through. You waste time trying to find good pieces. The beads can have strange shapes but usually that doesn’t matter. I think the directions missed a step. It would’ve also helped if you were directed to satin stitch the top of the Christmas bulbs after you attach them to the stocking. Trying to satin stitch them before hand is nearly impossible. At the end, the stocking is absolutely darling. The artist was very skilled in portraying a happy bear family.
Five StarsMay 2017
This was a real nice kit. First time working with a mold. Instructions were perfect.

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