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Feminine Washes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Monistat 1-Day Yeast Infection Treatment, Prefilled, Tioconazole Ointment, White, 0.16 Oz with Maintain Feminine Wash with Boric Acid, Fragrance Free, 10 Fl Oz
Vagisil Scentsitive Scents Daily Feminine Intimate Wipes for Women, Gynecologist Tested, White Jasmine, 30 Wipes - Pack of 3
Summer’s Eve Fragrance Free Gentle Daily Feminine Wipes, pH Balanced, 16 Count
Summer's Eve Lavender Night-time Daily Refreshing Feminine Wash, pH Balanced, 12 fl oz, 3 Pack
Summer's Eve Cleansing Wash, Simply Sensitive, 15 Oz, Pack of 3

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for the category of Feminine Washes on Amazon, there are a few observations we can make. Firstly, the average ratings for the products in this category are not available (NaN). However, we do know that there have been a total of 5229 reviews for these products. Since the average ratings are not provided, it is difficult to determine the overall customer satisfaction level accurately. However, the fact that there are a significant number of reviews suggests that there is a considerable level of customer engagement and interest in these products. It is possible that customers have varying opinions and experiences with different brands or products within this category. To provide some advice based on this data, it would be beneficial to consider a few factors. Firstly, it would be helpful to analyze the reasons behind the lack of average ratings. Are there specific products that have significantly lower ratings, or is it a general issue across the category? If there are products with consistently low ratings, it might be worth investigating the reasons behind the dissatisfaction and addressing those concerns. Additionally, it would be valuable to encourage customers to leave more detailed reviews and ratings. This could help potential buyers make more informed decisions and provide valuable feedback to the sellers. Offering incentives or rewards for leaving reviews could be one way to encourage customers to share their experiences. Lastly, it would be beneficial for sellers in this category to focus on improving the overall customer experience. This could involve ensuring product quality, addressing any concerns or complaints promptly, and providing clear and accurate product descriptions. By prioritizing customer satisfaction, sellers can build trust and loyalty, leading to positive reviews and increased sales. Overall, while the lack of average ratings makes it challenging to gauge customer satisfaction accurately, the high number of reviews indicates a significant level of customer engagement. By addressing any negative feedback, encouraging more detailed reviews, and prioritizing customer satisfaction, sellers in the Feminine Washes category can improve their products and enhance the overall customer experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target audience for this feminine wash product is women who prioritize personal hygiene and are always on-the-go. The top three users mentioned are the wife, daughter, and friend, which suggests that the product is likely to be purchased by women of different age groups. The top three places to use the product are the purse, gym, and bathroom, which indicates that the product is designed for women who are always on the move and need a product that is easy to carry around. The top two usages of the product are shower and travel, which further supports the idea that the product is designed for women who prioritize personal hygiene and are always on-the-go. Based on this data, it is safe to assume that the customer profile for this product is likely to be women who are health-conscious, active, and always on-the-go. They are likely to be busy professionals, students, or mothers who need a product that is easy to use and carry around. To cater to this customer profile, the product should be marketed as a convenient and essential product for women who prioritize personal hygiene and are always on-the-go. The packaging should be designed to be compact and easy to carry around, and the product should be marketed as a must-have for women who are always on-the-move. Additionally, the product should be marketed as a safe and effective solution for maintaining personal hygiene, especially during travel or after a workout at the gym.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, product, smell, lid, cap. The most mentioned elements about bottle are leak(7.72%), leak from the top of the bottle(2.21%).
The top 5 positive reviews are product, smell, scent, fragrance, wipe. The most mentioned elements about product are lather really well(3.53%), leave your theeth with a real clean feeling(1.46%).
leak from the top of the bottle2.21%
no seal1.47%
lather really well3.53%
leave your theeth with a real clean feeling1.46%
do not irritate my skin at all1.04%
good quality1.04%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Feminine Washes is the bottle, accounting for 20.96% of the mentions. Additionally, the top five cons mentioned for this product are the bottle, product, smell, lid, and cap. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 19.75% of the mentions. From this information, we can conclude that the bottle design and functionality are significant pain points for consumers. The product itself also receives some criticism, possibly related to its effectiveness or other factors not specified. Smell, fragrance, and scent are also mentioned as cons, indicating that consumers have concerns about the product's odor. To improve product development and selection in this category, it would be beneficial to address the bottle-related issues. Consider redesigning the bottle to make it more user-friendly, easy to handle, and possibly more aesthetically pleasing. Additionally, it would be important to address any concerns related to the product's effectiveness and odor. Conducting further research and development to enhance these aspects could lead to a more satisfactory product for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
fragrance free1
good for woman is ph1

Based on the data provided, it seems that customers are primarily motivated to buy Feminine Washes based on the product description. This suggests that customers are looking for detailed information about the product, including its ingredients, benefits, and how it works. Advertising attraction is also a significant factor, indicating that customers are drawn to products that are marketed effectively and have eye-catching packaging or branding. Price is a less important factor, suggesting that customers are willing to pay more for a product that meets their needs and has a strong product description. To optimize Amazon listings for Feminine Washes, it is important to focus on creating detailed and informative product descriptions that highlight the benefits of the product and its ingredients. This can include information about how the product works, what it is designed to do, and any unique features or benefits that set it apart from other products in the category. Additionally, it is important to invest in effective advertising and branding to attract customers and stand out from competitors. Finally, pricing should be competitive but not the primary focus, as customers are more interested in the quality and effectiveness of the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good packaging8
good packaging
good with packaging
package good
packaging good
good scent
fragrance free5
fragrance free
fragrance-free version
scent free
package product good4
package good
pack product good
package product good
know sooner3
large size3
large size
big size
actual pump2
body wash2
body wash
body wash version
bottle seal2
seal bottle
seal bottle more efficiently

Based on the customer expectations mentioned, it is clear that packaging plays a significant role in the purchase decision of feminine washes. Customers expect the packaging to be visually appealing, sturdy, and easy to use. Therefore, sellers should prioritize investing in high-quality packaging that is both functional and aesthetically pleasing. Aroma is another important factor that customers consider when purchasing feminine washes. Customers expect the product to have a pleasant scent that is not overpowering. However, it is important to note that some customers prefer fragrance-free products. Therefore, sellers should consider offering both scented and unscented options to cater to different customer preferences. In terms of fragrance-free products, it is important to highlight this feature in the product description and packaging to attract customers who are specifically looking for fragrance-free options. This can be done through clear labeling and marketing campaigns that emphasize the product's fragrance-free feature. Overall, sellers should prioritize product development that focuses on high-quality packaging, pleasant aroma, and fragrance-free options. Marketing campaigns should highlight these features to attract customers and differentiate the product from competitors. Additionally, sellers should consider offering promotions and discounts to encourage customers to try the product and build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The product works good so I purchased the 2nd time. This time the lid was very loose so the liquid leaked out of the bottle and looked a bit disgusting. Not eligible for return.
bought a few packets to have in ladies room for my future dil's bridal shower - kept a pack for myself - ssshhhhh...these are the best feminine wipes ever - long, sturdy and get you clean!
Very refreshing!
Love these!May 2020
I love these wipes! They're unscented, and they don't irritate my skin. I like to use these to freshen up after being intimate or when I'm on my period. Highly recommend! I also use the Summer's Eve Fragrance Free wash that goes along with them. 💙
I won’t go into details, but these wipes really are for sensitive skin. I use them each trip to the potty!!! Smell is nice and they clean the area.
These are great for a quick refresh. Whether it’s a certain time of the month or post workout, these will have you feeling fresh and clean. Don’t flush, these should be thrown in the trash after use.
Nilda M.
This summer's eve product works for me. I won’t use anything but this. It keeps you smelling fresh all day
Will buy again
Chelsea Z
Works for me!Jun. 2020
A lot of people say not to use Summer’s Eve, but I do love this product. I do not have any side effects at all. I’ve used other body washes down there, but end up immediately itchy out of the shower. With this product, there no itch and I’ve actually noticed that I won’t be smelly down there longer than usual.
NiceAug. 2021
Very gentle on skin. Love them. Will reorder in the future

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