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Fermentation & More product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
E-Jen Premium Kimchi, Sauerkraut Container Probiotic Fermentation with Inner Vacuum Lid (Earthenware Brown, 3.1 gal/ 12L)
Masontops Pickle Pipes - Waterless Airlock Fermentation Lids - Regular Mouth Mason Jar Fermenter Caps - Premium Silicone
Masontops Kefir Caps - Wide Mouth Mason Jar Lids - Live Culture Grains Strainer - Home Fermentation Starter Kit - 4 Pack
1 gal Jug W/Twin bubble Airlock, Polyseal Lid, #6.5 Drilled Stopper & North Mountain Supply - RS-PC-12 Red Star Premier Classique Wine Yeast - Pack of 12 - Fresh Yeast
Jillmo Fermentation Kit, Stainless Steel Fermenting Kit for Wide Mouth Mason Jars (Jars Not Included)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in the Fermentation & More category on Amazon has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and a total of 5350 reviews, it suggests that many customers have had positive experiences with the product. As an AI language model, I don't have access to the specific product details, but my advice would be to continue to focus on providing high-quality products and excellent customer service to maintain this level of satisfaction. It's also important to listen to customer feedback and make improvements where necessary to ensure that the product continues to meet their needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is carboy, the most common behavior is fermenation . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are likely to be individuals who are interested in fermentation and making sauerkraut. The top three users mentioned are friend, husband, and family, which suggests that this product may be popular among individuals who enjoy sharing their hobbies and interests with loved ones. The top three places to use this product are carboy, counter, and fridge, which indicates that users may be using this product in a variety of settings, including at home and on the go. Additionally, the fact that the carboy is the most frequently mentioned location suggests that users may be interested in larger-scale fermentation projects. Overall, the data suggests that the customer profile for this product is likely to be individuals who are interested in fermentation and making sauerkraut, and who enjoy sharing their hobbies and interests with others. To appeal to this customer base, it may be helpful to emphasize the social and communal aspects of fermentation, and to highlight the versatility of the product in terms of where it can be used. Additionally, offering resources and support for larger-scale fermentation projects may be a way to attract users who are interested in more advanced techniques.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lid, bung, stopper, pump, product. The most mentioned elements about lid are hard to get off(1.20%), are not air tight(0.80%).
The top 5 positive reviews are lid, product, instruction, airlock, ferment. The most mentioned elements about lid are easy(3.55%), easy to open(2.82%).
hard to get off1.20%
are not air tight0.80%
easy to open2.82%
good quality0.83%
easy to clean0.73%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect mentioned in the Fermentation & More category is the lid, which is mentioned in both the top 1 and top 5 cons for both the vacuum and tip products. On the other hand, the top 1 pro aspect mentioned most is also the lid, which suggests that having a secure and effective lid is crucial for this type of product. Other cons mentioned include issues with the bung, stopper, pump, and airlock, as well as difficulties with the product itself and unclear instructions. It's important for product developers to take note of these common issues and work to address them in future iterations of their products. As for pros, the data suggests that having a reliable and effective lid is key, as well as having a product that is easy to use and produces good results. It's also worth noting that there were more cons mentioned than pros, which suggests that there is room for improvement in this category. In terms of product development and selection, it's important for companies to prioritize addressing the common cons mentioned in the data, such as improving the lid and addressing issues with the bung, stopper, pump, and airlock. Additionally, companies should focus on creating products that are easy to use and produce consistent, high-quality results. By doing so, they can improve customer satisfaction and loyalty in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
additional feature1
avoid the smell1
carboy bung1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Fermentation & More category based on the product description. This is likely because customers want to know exactly what they are buying and what benefits it will provide them. Additionally, advertising attraction and recommendations from friends also play a role in motivating customers to make a purchase. To optimize Amazon listings for products in this category, it is important to focus on creating detailed and informative product descriptions that highlight the benefits of the product. This can include information about the fermentation process, the health benefits of fermented foods, and any unique features of the product. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, leveraging advertising and word-of-mouth marketing can also be effective in driving sales in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 lid4
4 lid
fourth lid
lid and
six lid
2 year ago4
year ago
more recipe
big hole3
big hole
hole big
large hole
glass weight3
glass weight
large size3
large size
last year3
last year
good instruction2
good instruction

Based on the customer expectations mentioned, it seems that customers are primarily looking for products that work effectively and efficiently in the fermentation process. They also seem to be interested in products that offer more features or benefits beyond just basic fermentation capabilities. Additionally, the mention of "2 lid" suggests that customers may be looking for products that are easy to use and have convenient features. To meet these expectations, sellers in the Fermentation & More category should prioritize product development that focuses on creating products that are effective and efficient in the fermentation process. This could include developing products that have advanced features or capabilities that go beyond basic fermentation, such as temperature control or automatic shut-off. Additionally, sellers should consider developing products that are easy to use and have convenient features, such as a 2-lid design that makes it easy to add ingredients or check on the fermentation process. In terms of marketing promotion factors, sellers should focus on highlighting the effectiveness and efficiency of their products, as well as any additional features or benefits that set them apart from competitors. They should also emphasize the ease of use and convenience of their products, such as the 2-lid design. Additionally, sellers should consider offering promotions or discounts to incentivize customers to try their products and leave reviews, which can help build trust and credibility with potential customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jim Holmes
Fine product.Sept. 2019
It came looking just like the picture. Should do as advertised.
A very cool solution for fermenting foods. This fit perfectly on wide mouth jars and continually burp CO2. Just be careful if you're fermenting something thick like hot pepper mash. In one of my jars, gas bubbles formed underneath a bunch of the mash and pushed it upward, which plugged the vent hole and led to liquid leaking all over my countertop.
GreatNov. 2020
Great products
Genius idea!Jun. 2018
Worked perfectly for my small batch fermentation job in my own mason jars. When the lid bulges, you know the fermentation is working, then the gas expels through the pin hole “nipple”.
i use these for making fermented vegetables, such as sauerkraut, fermented onions, garlic, and so on. These lids simplify the process. Nice and easy to use.
These seem like a great idea. Work well and are very easy to use and clean. Only complete is that one of them in the kit did not have them opening slit and was not usable. Hopefully, this was a rarity.
I love this system! No burping. I can just leave my jar of ferments alone. I'm very happy with this purchase!
AwesomeSept. 2020
Very easy
Not Me
I really like these fermentation locks (with one caveat). They are low profile, this allows my jars to fit, more easily under lower shelves. In the past I have used classic fermentation waste locks. I have made kraut, with these, for several months, with good results. The only issue I've had is with a few jars the vent has become sealed shut with kraut juice, not allowing gases or liquid to escape (once the vent has closed up), causing a bulge in the silicone top. While it's not uncommon for liquid to overflow the container during fermentation, when I pinched the sealed "valve" kraut juice squirted from the release vent. While it was a bit unexpected and messy. But most importantly, the kraut was not affected - it still came out great. Now I know what to expect. Due to the design (which is the reason they work) this seems to be unavoidable, in some cases. It hasn't happened in every instance, but now I know to not be surprised That being said I recommend them. Make sure you have a pan, or bowl under the fermenting container to catch any overflow (good advice, no matter what type of fermentation lock you use).
Clever and simple--I bought the ones that fit regular size mason jars, and plan to buy another set to fit wide mouth jars.

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