Field Hockey product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for this Field Hockey product on Amazon is not available (NaN), but there are a total of 33,067 reviews. It is difficult to draw a conclusion about customer satisfaction without knowing the distribution of ratings, but the fact that there are so many reviews suggests that this product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a sense of what customers like and dislike about it. Look for patterns in the feedback to see if there are any common issues or concerns that customers have raised. In general, when shopping on Amazon, it is important to pay attention to both the number of reviews and the average rating. A high number of reviews can be a good sign, but it is also important to look at the overall rating to get a sense of how satisfied customers are with the product. If you are unsure about whether to purchase this Field Hockey product, you may want to consider looking for similar products with higher average ratings and fewer negative reviews. Additionally, you can reach out to the seller or manufacturer to ask any questions you may have about the product before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is summer, the most common location is around the house, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the husband, son, and daughter, with the husband being mentioned the most frequently (1320 mentions), followed by the son (744 mentions) and the daughter (186 mentions). This suggests that the product appeals to a diverse range of family members, with the husband being the primary user. In terms of the top three places to use the product, it is most commonly used around the house (1044 mentions), followed by the gym (645 mentions) and within the house itself (420 mentions). This indicates that the product is versatile and can be used in various settings, both indoors and outdoors. The top two usages of the product are for workouts (1805 mentions) and lounging (521 mentions). This suggests that the product is primarily used for physical activities, particularly in the context of field hockey. The high number of mentions related to workouts indicates that the product is well-suited for training and exercise purposes. Based on this analysis, the customer profile for this product can be described as a family-oriented individual, likely interested in field hockey or other physical activities. They value versatility and convenience, as indicated by the product's usage in different locations and for various purposes. To cater to this customer profile, it would be beneficial to emphasize the product's durability, comfort, and performance features. Additionally, marketing efforts could focus on highlighting how the product enhances family bonding and supports an active lifestyle.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, short, pocket, fabric, leg. The most mentioned elements about material are slim(5.51%), bad(0.37%).
The top 5 positive reviews are short, fit, material, fabric, color. The most mentioned elements about short are comfy(7.99%), fit well(4.12%).
sown poorly0.05%
have a weird pleating in the front0.02%
fit well4.12%
fit snug1.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most in the field hockey category is related to material, accounting for 14.99% of the mentions. Additionally, the top five cons for vacuum are material, short, pocket, fabric, and leg. On the other hand, the top pro aspect mentioned most is short, accounting for 27.34% of the mentions. The top five cons for the tip are short, fit, material, fabric, and color. Based on this information, it appears that the material is a common concern across different products in the field hockey category. This suggests that there might be room for improvement in terms of the quality or durability of the materials used. Shortcomings in terms of length, fit, and fabric are also mentioned frequently, indicating areas where product development could focus on enhancing user experience. In terms of pros, the aspect of being short is mentioned most frequently. This could imply that users appreciate products that are compact and easy to handle in the field hockey context. To improve product development and selection, it would be beneficial to address the material-related concerns raised by users. Exploring more durable and high-quality materials could help enhance the overall satisfaction of customers. Additionally, considering the feedback regarding length, fit, and fabric could lead to improvements in these areas, making the products more comfortable and functional. Overall, by addressing the cons and capitalizing on the pros, manufacturers and designers can create field hockey products that better meet the needs and preferences of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % cotton3

Based on the data provided, it seems that customers primarily buy products in the field hockey category due to the product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the most important feature for buyers in this category. Firstly, field hockey is a sport that requires specific equipment, and customers want to ensure that the product meets their needs. A detailed product description helps them understand the features, materials, and specifications, allowing them to make an informed decision. Additionally, field hockey equipment can vary in terms of quality and performance. Customers may rely on the product description to assess the durability, functionality, and suitability of the product for their skill level and playing style. A well-written description that highlights these aspects can instill confidence in the buyer and increase the likelihood of a purchase. Based on this information, optimizing the Amazon listing for field hockey products should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the product, such as size, weight, materials, and any unique features. This will help customers understand the product better. 2. Highlight key benefits: Emphasize the advantages of the product, such as improved performance, durability, or comfort. Clearly communicate how the product stands out from competitors. 3. Use high-quality images: Include multiple high-resolution images that showcase the product from different angles. This will give customers a visual representation of the product and help them visualize using it. 4. Incorporate customer reviews: Display positive customer reviews and ratings prominently. This social proof can build trust and credibility, encouraging potential buyers to make a purchase. 5. Optimize keywords: Research and include relevant keywords in the product title, description, and bullet points. This will improve the product's visibility in search results and attract more potential customers. By focusing on these optimization strategies, sellers can effectively leverage the importance of the product description to attract and convert customers in the field hockey category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less colorful37
more color
more colour
short longer
longer for short
longer long
longer short
long length21
long in length
long length
length long
length short
last long18
last long
last longer
more firm pocket deep18
pocket deeper
pocket sturdy deeper
drawstring 6
good drawstring
thicker drawstring
drawstring good material
hold up16
hold up
more color & style14
more color
more style color
large size13
size large
large size
x large size

Analysis of Customer Expectations for Field Hockey: Based on the mentioned customer expectations, it seems that there are three main areas of focus: size options, hemming the leg, and color preferences. Let's break down each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Size Options: With nine mentions of customers wanting larger sizes, it indicates a demand for more inclusive sizing options in the field hockey category. Sellers should prioritize expanding their size range to accommodate a wider range of body types. This could involve conducting market research to identify the most common size requirements and ensuring that the available sizes cater to both regular and plus-size customers. 2. Hemming the Leg: While only mentioned once, the request for hemming the leg suggests that some customers may find the length of field hockey apparel to be too long. Sellers should consider offering customization options, such as adjustable hems or different length variations, to cater to customers with varying preferences. This could be a unique selling point that sets them apart from competitors. 3. Color Preferences: The mention of customers wanting less colorful options indicates a preference for more subdued or neutral colors in field hockey products. Sellers should take note of this and consider expanding their product range to include a variety of color options, including more muted tones. This will allow customers to choose products that align with their personal style and preferences. Suggestions for Product Development Prioritization: 1. Size inclusivity should be a top priority. Conduct market research to understand the specific size requirements of field hockey players and ensure that the available sizes cater to a wide range of body types. 2. Consider offering customization options for leg length, such as adjustable hems or different length variations. This will provide customers with the flexibility to choose the most comfortable fit for their needs. 3. Expand the color options available in the field hockey category. While vibrant colors may still be popular, offering more subdued or neutral tones will cater to customers who prefer a more understated look. Marketing Promotion Factors: 1. Highlight the availability of inclusive sizing options in your marketing campaigns. Emphasize that your products are designed to fit a diverse range of body types, making them accessible to a wider customer base. 2. Showcase the customization options available, such as adjustable hems or different length variations. This will attract customers who value personalized fit and comfort. 3. Advertise the range of color options, specifically mentioning the availability of more muted or neutral tones. This will appeal to customers who prefer a more subtle aesthetic. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of field hockey players and differentiate themselves in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Good buyApr. 2020
Shorts were soft and fit just like picture
Perfect for me...
I love these shorts! Flattering, Comfortable and affordable! I just wish they would stay in stock!
Shorts are very comfortable nice materal and they fit real good
Scott Hsu
FeedbackJun. 2021
Very comfyMay 2021
the shorts are very comfortable and the material is soft great to hang around the house.
L. J. Walker
Super comfyJun. 2021
I bought two, a navy blue and light heather. These are extremely comfortable to wear and move around in. Getting two fairly expansive front pockets is also great! My one complaint is they're made for short-waisted people (the fit from crotch to waist is "short"). Otherwise, I love them and would have rated them 5 stars.
T. in Texas
I like the wide waistband a lot. They sit mid waist which is super nice. The fabric is lightweight but it's not cheap and see through. They feel cool in 100° temps outside in Texas. I'm buying more for $9!
I love this length, the waistband is thick and not too squeezy. The fabric is quite nice! Sits well on the body - won't be the last one I purchase.
love themAug. 2022
They fit like a glove. Exactly as described

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