File Folders product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Oxford 2 Pocket Folders, Textured Paper, Assorted Colors (Blue, Purple, Teal, Orange, Pink), Contrasting Interior, Letter Size, 25 Per Box (53274EE)
Pendaflex Two-Tone Color File Folders, Letter Size, 1/3 Cut, Teal, 100 Per box (152 1/3 TEA)
Smead Colored File Folder, 1/3-Cut Tab, Letter Size, Gray, 100 per Box (12343)
Smead File Folder, 1/3-Cut Tab, Assorted Positions, Letter Size, Manila, 24 per Pack (11928)
Amazon Basics File Folders - Letter Size (100 Pack) – Assorted Colors

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the File Folders category on Amazon has a high level of customer satisfaction. With an average rating of 4.77 out of 5 and a total of 8473 reviews, it suggests that customers are generally happy with the products in this category. If you are a seller in this category, it is important to maintain the quality of your products and ensure that they meet the expectations of your customers. It is also important to encourage customers to leave reviews, as this can help to increase your product's visibility and credibility on the platform. One piece of advice for sellers in this category is to pay attention to customer feedback and use it to improve your products. This can help to ensure that your customers remain satisfied and continue to leave positive reviews, which can ultimately lead to increased sales and success on the platform.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is client, the most commonly moment of use is everyday, the most common location is office, the most common behavior is file . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are clients, followed by kids and husbands. This suggests that the product may be used in a variety of settings, including both professional and personal environments. The top three places to use the product are in the office, home office, and file cabinet, which indicates that the product is likely used for organizing and storing important documents and papers. Additionally, the top two usages of the product are for filing and organizing, which further supports this idea. Given this information, it is likely that the customer profile for this product includes individuals who are looking for a reliable and efficient way to organize their documents and papers, whether in a professional or personal setting. They may be looking for a product that is easy to use and can help them stay organized and on top of their paperwork. To better serve this customer profile, it may be helpful to offer additional features or options that cater to their specific needs. For example, the product could be designed to be more durable or customizable, or it could include additional organizational tools such as labels or dividers. Additionally, marketing efforts could be targeted towards individuals who work in industries that require a lot of paperwork, such as law or finance, or towards individuals who have busy home offices or families with children who need to keep track of important documents.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are folder, color, file folder, tab, material. The most mentioned elements about folder are slim(5.87%), flimsy(4.46%).
The top 5 positive reviews are color, folder, sturdy of the folder, quality, file folder. The most mentioned elements about color are good(14.60%), vibrant(2.03%).
Office Products > Office Supplies > Education & Crafts > Filing Products > Folders > File Folders
bad quality0.94%
file folder7.98%
look good1.02%
sturdy of the folder11.47%
file folder5.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant con aspect of file folders is related to the folder itself, with 33.10% of respondents mentioning it. Other cons include color, file folder, tab, and material. On the other hand, the most mentioned pro aspect is color, with 26.36% of respondents mentioning it. Overall, it appears that the quality of the folder is a significant concern for users, as well as the color and material. However, the color is also seen as a positive aspect, which suggests that users value having a variety of color options to choose from. To improve product development and selection, manufacturers could focus on improving the quality and durability of the folder, as well as offering a wider range of colors and materials. Additionally, it may be helpful to conduct further research to determine what other features or aspects users value in file folders, such as size, shape, or organizational capabilities. By addressing these concerns and preferences, manufacturers can create products that better meet the needs of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
beautiful color2
bright color2

Based on the data provided, it seems that customers are primarily motivated to buy file folders based on the product description. This suggests that customers are looking for specific features or qualities in their file folders, such as durability, size, or organization capabilities. Price is also a significant factor, indicating that customers are looking for value for their money. Brand reputation is mentioned less frequently, but still plays a role in customer decision-making. To optimize an Amazon listing for file folders, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the size, material, durability, and organization capabilities of the file folders. Additionally, it would be important to ensure that the price is competitive and that the brand has a positive reputation among customers. By focusing on these factors, sellers can increase the likelihood of attracting and converting customers who are looking for high-quality file folders at a reasonable price.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long9
last long
last awhile
heavier sturdier4
more sturdy
more color & style4
more color
teal darker3
color teal
light teal
teal darker
good quality3
good quality
reinforce tab3
reinforce tab

Based on the information provided, it is unclear what specific customer expectations are for the File Folders category. However, in general, customers who purchase file folders may be looking for products that are durable, easy to use, and able to keep their documents organized and secure. To meet these expectations, sellers could prioritize product development by focusing on creating file folders that are made from high-quality materials, have user-friendly features such as tabs and labels, and offer secure closures to prevent documents from falling out. Additionally, sellers could consider offering a variety of sizes and colors to appeal to different customer preferences. In terms of marketing promotion factors, sellers could highlight the durability and functionality of their file folders in their advertising and product descriptions. They could also offer promotions such as bundle deals or discounts for bulk purchases to incentivize customers to buy more. Finally, sellers could consider partnering with businesses or organizations that frequently use file folders, such as law firms or schools, to increase their visibility and reach a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Vincent D.
QualityApr. 2022
Sturdy and durable
So many folders for so little money. They appear to be of good quality and in colors.
Ellen Benigno
The box was ripped when I received it so the folders had the potential to fall right out of the box.
Chan Cho
The products are okay but the case was broken and shipped by a new.
Ashley Creel
We use these for work all the time to file with. Heavy duty and last a long time.
Fun colorsFeb. 2019
Affordable fun folders
Anne Mills
Five StarsFeb. 2018
great product!
Good value for basic manila folders
I am so happy I found these manila folders on Amazon. Absolutely amazing quality and the best price. Highly recommend!
Good buyJan. 2018
Exactly as advertised. Colors are true to picture.

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