Filters & Straining product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Innolife 2 Pack 26" x 22" and 18"x16" Brew Bag, Extra Large Reusable 195 Micron Fine Mesh Bag, Filter Bags, Mesh Strainer Bag for Beer, Nut Milk, Cold Brew,Drawstring Straining Brew in a Bag
YQL Cold Brew Coffee Filter Bags, 8X12 Inch 50PCS No Mess Cold Brew Coffee Filters Disposable Mesh Brewing Bags Tea Filter Bag For Cold Brew Coffee or Tea(4x6/6x10inch Available)
2 Pack Brew Bags, Monkkino Brew In A Bag, Reusable Wine Straining Bag for Homebrewing, 250 Micron Fine Mesh Bag, Filter Bags, Mesh Strainer Bag for Beer, Nut Milk, Cold Brew, 22"×26" & 16"x18"
Bellamei Brew Bags Extra Large Reusable 2 Pack 250 Micron Fine Mesh Bag for Fruit Cider Apple Grape Wine Press Drawstring Straining Brew in a Bag (2 pack-22"×26")
Hop Spider 300 Micron Mesh Stainless Steel Hop Filter Strainer for Home Beer Brewing Kettle

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Filters & Straining, has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and a total of 598 reviews, it is clear that many customers have found the product to be effective and useful. As for advice, it would be helpful to read through some of the reviews to get a better understanding of what customers like and dislike about the product. This can help identify any potential areas for improvement or features that could be added to make the product even more appealing to customers. Additionally, it may be helpful to conduct market research to see how the product compares to similar products in the same category, and to identify any gaps in the market that the product could fill. Overall, it seems that the product is performing well and has a satisfied customer base, but there is always room for improvement and growth.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is fridge, the most common behavior is brewing . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is likely a brewing filter or strainer, as the top two usages mentioned are "brewing" and "brew and." The top three users mentioned are "husband" (4 mentions), "wife" (2 mentions), and "grainfather" (1 mention), which suggests that the product may be popular among homebrewers or beer enthusiasts. The top three places to use the product are the fridge (3 mentions), house (2 mentions), and kettle (2 mentions), which could indicate that the product is used primarily in home brewing setups. Overall, the data suggests that the customer profile for this product is likely someone who is interested in brewing their own beer at home, and who values the ability to filter and strain their brews effectively. They may be married or in a committed relationship, and may have a partner who is also interested in brewing. Based on this information, some suggestions for marketing the product could include targeting homebrewing communities online, offering discounts or promotions for couples who purchase the product together, and emphasizing the product's effectiveness in filtering and straining brews. Additionally, highlighting the product's versatility and ability to be used in a variety of brewing setups (such as in the fridge, house, or kettle) could help to appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bag, mesh, bottom, bottom of my bag, 5 gallon bag. The most mentioned elements about bag are big(4.65%), burn while in the pot(2.33%).
The top 5 positive reviews are bag, product, mesh, quality, brew bag. The most mentioned elements about bag are easy to clean(7.44%), good quality(6.61%).
burn while in the pot2.33%
cause a severe disaster during2.33%
do not fit with out squeeze master press2.33%
bottom of my bag2.33%
5 gallon bag2.33%
easy to clean7.44%
good quality6.61%
double stitching0.83%
brew bag3.31%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the bag is the most significant aspect of both the pros and cons of filters and straining products. While the top pro aspect mentioned is the bag, the top five cons all include the bag in some way. This suggests that the bag is a crucial component of these products, but there may be issues with its design or quality. Other cons mentioned include mesh, bottom, and product quality, while the top pro aspect is bag-related. This indicates that customers value the convenience and effectiveness of using a bag for filtering and straining, but there may be room for improvement in other areas. To improve product development and selection, manufacturers should focus on addressing the issues customers have with the bag, such as its durability and ease of use. Additionally, they should consider improving the quality of the mesh and other components to ensure that the product functions as intended. By addressing these concerns, manufacturers can create filters and straining products that better meet the needs and expectations of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy products in the Filters & Straining category based on the product description. This is likely because customers want to know exactly what they are buying and how it will meet their needs. Additionally, advertising attraction and price are also important factors, but they are not as significant as the product description. Some reasons why the product description is the top feature could be that customers want to know the specific features and benefits of the product, how it works, and what materials it is made of. They may also want to know if it is compatible with other products they already own. To optimize an Amazon listing based on this data, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. Additionally, it may be helpful to include high-quality images and videos that show the product in use and provide additional information. Finally, it may be beneficial to offer competitive pricing and promotions to attract customers who are looking for a good deal.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
small size3
small size
6 hold coffee1
6 hold coffee
bag hold up1
bag hold up
good cinch
finer mesh1
finer mesh
finishing good
hard bottom1
strong bottom
hold decent amount of ground1
hold decent amount of ground
improve performance1
maintain performance
in good shape1
in good shape

Based on the customer expectations mentioned, it seems that the customers are looking for a compact and space-saving filter or strainer that can hold up to 6 cups of coffee. Additionally, they want the product to be durable enough to hold the weight of the coffee bag without tearing or breaking. To meet these expectations, sellers should prioritize product development that focuses on creating compact and sturdy filters or strainers that can hold up to 6 cups of coffee. They should also consider using high-quality materials that can withstand the weight of the coffee bag without tearing or breaking. In terms of marketing promotion factors, sellers should highlight the compact size and durability of their product in their marketing campaigns. They can also emphasize the convenience of being able to make up to 6 cups of coffee at once, which can be a selling point for busy coffee drinkers who want to save time in the morning. Overall, by prioritizing product development that meets the customer expectations and highlighting the key features in their marketing campaigns, sellers can increase the appeal of their filters and strainers to potential customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

PERFECT!Mar. 2021
Talk about saving time and energy! Throw your coffee grounds in and walk away.
it is big enough.. others that came in were good marble bags.
Jason R.
Really nice filter for making cold brew coffee. It does not leak any grounds into the liquid. Very sturdy and easy to use.
Arrived on time, as described by seller, good value for the money, easy to use, disposable product and I'd recommend this product.
These bags are great. They're also huge. They can cover the inside and most of the outside of a 20 quart pot. I recommend cleaning them pretty well to begin with if you're using them to strain jelly. They leech a bit of natural tannins which can disrupt the colors. I boiled and drained a few times and that worked nicely. These bags are a game changer with my large batches of jelly and jam. I would still use them for small batches too. They're just so handy. I will be using them again for years to come. They are sturdy and work well for staining out pulp and tiny seeds leaving nearly perfectly clear liquid. One reviewer mentioned that they had difficulty getting the liquid through the bags. This problem can be easily fixed by dampening the bags before pouring the fruits and juices through. They are a very fine mesh, so be prepared for some of the liquid that would go through cheesecloth not coming through. Fruit particles also won't be coming through to cloud the jelly. I boil first just to insure they are sanitized, then hang over a large pot. When the fruits are soft and ready, I pour them into the bag still hanging in the pot. Then I lift the bag out of the pot and use the draw string to tie and suspend over the pot to allow the liquid to strain. Then I empty the fruit pulp, rinse, and boil again before hanging to dry. I took the plastic drawstring locks off because I was hesitant to boil them and I've found I don't really need them for what I'm doing. These bags are great. I'll never use cheesecloth or traditional jelly bags again.
Holds a lot of coffee
PerfectJun. 2021
Very useful
Denise D.
Haven’t used yet. But size is great
Good product.Dec. 2022
Looking good. Waiting to use it.
Peter Garvey
Good qualityJul. 2021
Nice size for cold brew coffee or tea by the quart.

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