Fish Oil product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Carlson - Cod Liver Oil, 1100 mg Omega-3s + A & D3, Wild-Caught Norwegian Arctic Cod-Liver Oil, Sustainably Sourced Nordic Fish Oil Liquid, Unflavored, 250 mL (8.4 Fl Oz)
Dr. Tobias Omega 3 Fish Oil – Triple Strength Dietary Nutritional Supplement – Helps Support Brain & Heart Health, Includes EPA & DHA – 2000 mg per Serving, 180 Soft Gel Capsules (360)
Nature Made Fish Oil 1000 mg, 90 Softgels, Omega 3 Supplement For Heart Health
Omega-3 Fish Oil Supplement 3600 mg | EPA & DHA | Best Source of Omega 3 | Ultimate Brain, Heart, and Joint Support for Men & Women | Non GMO Burpless Lemon Softgel Capsules 2000mg Plus (180 Pills)
Nature Made Burp Less Fish Oil 1000 mg Softgels, Fish Oil Supplements, Omega 3 Fish Oil for Healthy Heart Support, Omega 3 Supplement with 150 Softgels, 75 Day Supply

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Fish Oil product in question has a high level of customer satisfaction. With an average rating of 4.68 out of 5 and a total of 24,080 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it is important to note that customer satisfaction is not the only factor to consider when purchasing a product. It is also important to consider the ingredients, dosage, and any potential side effects. Additionally, it may be helpful to read through some of the reviews to get a better understanding of the product and how it has worked for others. Overall, it seems that this Fish Oil product is a popular and well-liked choice among customers, but it is always important to do your own research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is doctor, the most commonly moment of use is everyday, the most common location is fridge, the most common behavior is control cholesterol . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Fish Oil product are doctors, husbands, and kids. Doctors have the highest number of mentions, indicating their recommendation and endorsement of the product. Husbands closely follow, suggesting their interest in maintaining their health. Kids, although mentioned less frequently, still show a significant presence, possibly due to parents giving them the supplement for their overall well-being. When it comes to the places where this product is commonly used, the top three locations are the fridge, freezer, and gym. The fridge and freezer mentions suggest that customers prefer to store the Fish Oil product in a cool environment, ensuring its freshness and longevity. The gym mention implies that individuals who are health-conscious and engage in regular workouts are likely to incorporate Fish Oil into their routine. In terms of usage, controlling cholesterol is the most prominent benefit associated with the product, with 130 mentions. This indicates that customers are aware of the positive impact Fish Oil can have on their cholesterol levels and are actively seeking this benefit. The second most mentioned usage is for workout purposes, with 66 mentions, suggesting that individuals are using Fish Oil to support their exercise regimen and enhance their overall fitness. Based on this analysis, the customer profile for Fish Oil can be described as health-conscious individuals, including doctors, husbands, and parents who prioritize their family's well-being. They are likely to be interested in maintaining healthy cholesterol levels and incorporating regular exercise into their lifestyle. To cater to this customer profile, it would be beneficial to emphasize the cholesterol-controlling properties of the product in marketing campaigns and highlight its suitability for individuals engaged in physical activities. Additionally, providing information on the product's storage requirements, such as recommending refrigeration, can help customers maintain its quality and effectiveness.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pill, capsule, bottle, large, product. The most mentioned elements about pill are big(19.00%), strong smell(1.82%).
The top 5 positive reviews are product, pill, taste, capsule, fish oil. The most mentioned elements about product are good quality(8.16%), easy to swallow(1.77%).
strong smell1.82%
hard to swallow1.44%
stick together0.96%
not easy to swallow0.38%
good quality8.16%
easy to swallow1.77%
taste good0.68%
easy to take0.52%
fish oil6.27%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect across different products in the Fish Oil category is the pill format, accounting for 29.56% of the mentions. Additionally, the top five cons for vacuum-sealed fish oil products include the pill, capsule, bottle, large size, and the product itself. On the other hand, the top pro aspect mentioned most frequently is the product itself, accounting for 20.02% of the mentions. From this data, we can conclude that consumers have mixed opinions about fish oil products. While the product itself is often praised, the pill format seems to be a common concern. This suggests that there may be a need for alternative delivery methods or smaller pill sizes to address this con. To improve product development and selection in the Fish Oil category, it would be beneficial to consider the following suggestions: 1. Diversify Delivery Methods: Explore options beyond pills and capsules, such as liquid formulations or gummies, to cater to individuals who have difficulty swallowing pills. 2. Pill Size Optimization: Develop smaller pill sizes to make them easier to swallow, addressing the concerns raised by consumers. 3. Packaging Innovation: Consider alternative packaging solutions that enhance convenience and portability, such as single-dose sachets or blister packs. 4. Taste Enhancement: Address the negative feedback regarding taste by improving the flavor profile of fish oil products, making them more palatable for consumers. 5. Transparent Labeling: Provide clear and accurate information about the product's contents, including the source of fish oil, purity, and any additional ingredients, to help consumers make informed choices. By addressing these cons and capitalizing on the positive aspects of the product, manufacturers can enhance the overall consumer experience and satisfaction in the Fish Oil category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high potency9
high epa8

Based on the data provided, it seems that customers are primarily motivated to buy fish oil based on recommendations from friends and the product description. Price is a less significant factor in their decision-making process. The fact that product description is the top feature suggests that customers are looking for detailed information about the benefits and ingredients of the fish oil they are considering. They want to know what they are putting into their bodies and how it will benefit them. To optimize their Amazon listing, sellers should focus on creating a detailed and informative product description that highlights the key benefits of their fish oil. They should also encourage satisfied customers to leave reviews and recommendations, as this can be a powerful motivator for potential buyers. Additionally, sellers may want to consider offering promotions or discounts to make their product more appealing to price-conscious customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
petite size15
small size
cholesterol go down13
lower cholesterol
lower cholesterol level
bring cholesterol down
bring down cholesterol triglycerides count
cholesterol go down
small size12
small size
large pill8
pill small
small pill
heart healthy
is not expensive6
is not expensive
is not pricey
not costly
price cheap
product cheap

Analysis of Customer Expectations for Fish Oil: Based on the provided data, it is evident that customers have three main expectations for Fish Oil: help, petite size, and work. Let's delve into each expectation and provide suggestions for product development prioritization and marketing promotion factors. 1. Help (15 mentions): Customers are seeking Fish Oil products that can provide them with specific health benefits. To meet this expectation, sellers should focus on developing Fish Oil supplements that address common health concerns such as heart health, joint support, brain function, and overall well-being. Prioritizing research and development efforts towards creating specialized formulations with proven efficacy will help attract and retain customers. Marketing promotion factors: Emphasize the health benefits of Fish Oil in your marketing campaigns. Highlight the specific areas of support that your product offers, such as cardiovascular health, cognitive function, or inflammation reduction. Utilize testimonials and case studies to showcase the positive impact your Fish Oil has had on customers' lives. 2. Petite Size (15 mentions): Customers seem to prefer Fish Oil products that are easy to consume and have a smaller size. This expectation suggests that sellers should prioritize developing Fish Oil supplements in smaller capsules or alternative forms such as gummies or liquid formulations. Providing options that are more convenient and appealing to customers will enhance their overall experience. Product development prioritization: Invest in research and development to create Fish Oil supplements that are easy to swallow, have a pleasant taste, and are available in various forms. Consider incorporating innovative delivery methods, such as microencapsulation or flavored options, to cater to different preferences. 3. Work (14 mentions): Customers expect Fish Oil products to deliver the desired health benefits effectively. To meet this expectation, sellers should prioritize the quality and purity of their Fish Oil supplements. Ensure that the fish oil used is sourced from reputable suppliers and undergoes rigorous testing for contaminants, such as heavy metals and toxins. Additionally, focus on providing the appropriate dosage and concentration of essential omega-3 fatty acids to maximize effectiveness. Product development prioritization: Invest in high-quality sourcing and manufacturing processes to ensure the purity and potency of your Fish Oil supplements. Consider obtaining third-party certifications or conducting independent lab tests to validate the quality of your product. Provide clear dosage instructions and information on the omega-3 fatty acid content to help customers make informed decisions. Marketing promotion factors: Highlight the quality and purity of your Fish Oil supplements in your marketing materials. Educate customers about the importance of sourcing and manufacturing standards, and how your product meets those criteria. Utilize customer reviews and testimonials to build trust and credibility. In summary, to meet customer expectations in the Fish Oil category, sellers should prioritize developing Fish Oil supplements that provide specific health benefits, come in petite sizes, and deliver effective results. By focusing on product development and marketing promotion factors aligned with these expectations, sellers can attract and retain customers in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Five StarsOct. 2016
Recommended by my Cardiologist. Good product and price.
War Eagle
No fish burpsAug. 2018
I read if you store them in the freezer they are less likely to give fish burps. I didn’t have any issues when I stored them on the counter. I guess the quality is sufficient. I can’t tell.
Five StarsJul. 2016
Great product!
Great dealNov. 2014
Fast ship all good good price recommend
Roxanna M.
Do not buy!Mar. 2019
I tried this product numerous times to make sure it wasn’t something else causing the side effects and I absolutely hate it! Every time I take it I have the worst burps and upset stomach. I’ve tried it just alone with a full stomach and still the same results. If I could I would give this review no stars!
Deborah Smith
These are actually as advertised-burpless and no after taste at all!! I will be ordering them again!!
Matt Price
Good product ! Sealed and has a sell by of April 2020. Will purchase again.
Xavi C
Receiving the product was fast. The fish oil pills itself was melted together into 1 big ball and produces a strong smell. I cant get a refund for it.
BurplessFeb. 2019
While my husband and I take these daily, I also give these daily to my mini pigs. Works great for all of us. :)
These fish oil supplements are easy to swallow and there is absolutely no taste during or after taking.

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