Fish Sauce product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Lucky Brand Thai Fish Sauce (2) Pack of 2
Four Elephants Premium Glass Bottle with "Extra Virgin" Fish Sauce 25 Ounce Certified Non-GMO and Gluten Free (1 Pack)
Red Boat Fish Sauce, 17 fl oz
Thai Kitchen Premium Fish Sauce, 23.66 fl oz (Pack of 6)
Thai Kitchen Sweet Red Chili Sauce, 33.82 oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for fish sauce products on Amazon is 4.57 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 2110 reviews, it suggests that there is a significant number of customers who have purchased and reviewed fish sauce products on Amazon. Considering the high average rating and the substantial number of reviews, it can be concluded that customers generally have a positive experience with fish sauce products in this category. The high rating indicates that the majority of customers are satisfied with their purchases and find the fish sauce to be of good quality. Based on this conclusion, my advice would be to continue offering high-quality fish sauce products and maintaining a focus on customer satisfaction. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is vietnam, the most common behavior is cook . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the Fish Sauce product are friends, wives, and husbands. This suggests that the product is likely used in households and shared among family and friends. Additionally, the top places to use the product are in Vietnam, grocery stores, and kitchens, which further supports the idea that the product is used in households for cooking. The top usage of the product is for cooking, which is not surprising given that Fish Sauce is a common ingredient in many Vietnamese dishes. It is also interesting to note that many users mentioned using the product for cooking for others, which suggests that the product may be used for entertaining or sharing meals with loved ones. Based on this data, it is likely that the customer profile for this product is someone who enjoys cooking and sharing meals with others. They may be interested in exploring different cuisines, particularly Vietnamese cuisine, and may value high-quality ingredients in their cooking. Additionally, they may prioritize spending time with friends and family and enjoy entertaining at home. To appeal to this customer profile, it may be helpful to highlight the versatility of the product and provide recipe ideas that showcase its use in a variety of dishes. Additionally, emphasizing the quality and authenticity of the product may resonate with customers who value high-quality ingredients in their cooking. Finally, highlighting the social aspect of cooking and sharing meals with loved ones may also be effective in appealing to this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, fish sauce, cap, smell, sauce. The most mentioned elements about bottle are break(4.49%), big(3.37%).
The top 5 positive reviews are flavor, fish sauce, taste, sauce, bottle. The most mentioned elements about flavor are good(20.38%), rich(3.85%).
leak from the top of the bottle2.25%
fish sauce16.85%
like like2.31%
fish sauce16.92%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the overall sentiment towards Fish Sauce is mixed. While the top pro aspect mentioned is flavor, the top cons include issues with the bottle, fish sauce itself, cap, smell, and sauce. The bottle seems to be a recurring issue, which suggests that product development should focus on improving the packaging to make it more user-friendly and less prone to leakage or spillage. Additionally, addressing the concerns around the smell and taste of the fish sauce could help improve the overall perception of the product. When it comes to product selection, it's important to consider the specific needs and preferences of the target audience. For example, if the product is intended for use in cooking, then the flavor and quality of the sauce may be more important than the packaging. On the other hand, if the product is intended for use as a condiment, then the ease of use and convenience of the packaging may be more important. Overall, it's clear that there is room for improvement in the Fish Sauce category, but with the right product development and selection strategies, it's possible to create a product that meets the needs and expectations of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
consid red good1
glass bottle1
label design is the same1

Based on the data provided, it seems that customers are primarily motivated to buy fish sauce based on the product description, recommendations from friends, and advertising attraction. However, the product description stands out as the top feature influencing their purchasing decision. There could be several reasons why the product description is the most influential factor. Firstly, fish sauce is a specific and unique product, and customers rely on the description to understand its qualities, ingredients, and potential uses. A well-written and informative product description can effectively communicate these details, helping customers make an informed decision. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is detailed, accurate, and highlights the unique features and benefits of the fish sauce. Include information about its origin, quality, taste, and potential uses in various cuisines. 2. Use customer testimonials: Leverage the positive feedback and recommendations from satisfied customers. Incorporate customer testimonials in the product description to build trust and credibility. 3. Improve advertising strategies: Since advertising attraction is a significant factor, consider investing in targeted advertising campaigns to reach potential customers who may be interested in fish sauce. Focus on highlighting the key selling points mentioned in the product description. 4. Encourage customer reviews: Positive reviews from friends play a significant role in influencing purchasing decisions. Encourage customers to leave reviews after their purchase, as this can further boost the product's reputation and attract more potential buyers. By implementing these suggestions, you can optimize the Amazon listing for fish sauce, attract more customers, and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
4 last2
last long2
last long
leg strong2
add more taste1
more taste
add other component1
add other component
available in store1
in store
bagoong or shrimp sauce1
bagoong or shrimp sauce
best flavor1
best flavor

Analysis of Customer Expectations for Fish Sauce: Based on the provided information, it seems that customers have certain expectations when it comes to Fish Sauce. The most frequently mentioned expectations are related to the product being cheap and good. This suggests that customers are looking for affordable options that also deliver a high-quality taste. The mention of "cheap" indicates that price plays a significant role in customer decision-making. Customers are likely to compare prices across different brands and products before making a purchase. Therefore, sellers should consider offering competitive pricing strategies to attract customers and gain a competitive edge in the market. The mention of "good" suggests that customers expect the Fish Sauce to have a high level of quality and taste. Sellers should prioritize product development to ensure that their Fish Sauce meets or exceeds customer expectations in terms of flavor, aroma, and overall quality. This could involve using high-quality ingredients, refining the production process, or even exploring innovative flavor profiles to differentiate their product from competitors. Suggestions for Product Development Prioritization: 1. Quality Assurance: Focus on maintaining consistent quality throughout the production process. Conduct regular quality checks to ensure that the Fish Sauce meets the desired taste and aroma standards. 2. Ingredient Sourcing: Consider using premium ingredients to enhance the flavor profile of the Fish Sauce. Customers appreciate products made with high-quality ingredients, so prioritize sourcing the best possible ingredients for your product. 3. Packaging Innovation: Invest in attractive and functional packaging that preserves the quality of the Fish Sauce. A well-designed package can catch the attention of customers and communicate the quality of the product. Suggestions for Marketing Promotion Factors: 1. Price Competitiveness: Highlight the affordability of your Fish Sauce in marketing campaigns. Emphasize that customers can enjoy a high-quality product without breaking the bank. 2. Taste and Quality: Showcase the unique flavor profile and superior quality of your Fish Sauce. Use descriptive language and imagery to convey the delicious taste and aroma that customers can expect. 3. Customer Reviews and Testimonials: Leverage positive customer reviews and testimonials to build trust and credibility. Encourage satisfied customers to share their experiences and opinions about your Fish Sauce. 4. Social Media Engagement: Utilize social media platforms to engage with customers, share recipes, and provide cooking tips using Fish Sauce. This can help create a community around your product and generate buzz. By prioritizing product development and considering these marketing promotion factors, sellers can better meet customer expectations for Fish Sauce and increase their chances of success in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Michael Le
For my familyAug. 2020
I am used for vegetarian.
Alyssa Rose
Best fish sauce on the market! We have a blended Asian American family and this is the only fish sauce we use in recipes. Far exceeds store bought! Thank you amazon for carrying this brand. We were lost when local Asian market closed and we couldn’t find this locally.
A. Pham
This is a very good substitute for fish sauce! It is definitely not as pungent as regular fish sauce, but the taste is there! I would recommend this as a great alternative for people who are allergic to fish or are vegan. The only drawback is the price now. *My husband is allergic to fish unfortunately, so he cannot eat my family’s Viet cooking that uses real fish sauce. This stuff is truly amazing! I was able to make a very close nước chấm compared to my grandmother’s with this.
NopeJul. 2022
This is not legit fish sauce. It’s crustacean sauce and doesn’t taste the same. Disappointed.
I finally found a vegan fish sauce that works. I cook A LOT. Before becoming whole food plant based, I used to use Red Boat fish sauce... a really good fish sauce in my opinion, so replacing it with a vegan one was going to be a task. I tried making my own (ok,) tried other brands (gross,) and decided to give this one a try based on a recommendation I had from an instructor I had when I was becoming a certified plant based chef. I tasted them side by side. To my disappointment, they really didn’t taste the same. You read that right. This was different... until I tried in my cooking. Then, THEN, it really made my Vietnamese dishes SING. I am finally at peace with vegan fish sauce. Hooray!
This is expensive but worth it. I've been missing traditional Vietnamese salad since going vegan, and this made the salad I remember. Looking forward to using it for soup Thank you for getting this right! Love it!
I don't know a lot about fish sauce, but from what I've tried and what I've been told this is the best.
Pip's Sis
I grew up on fish sauce; I love it; and I consume a lot of it. This brand is by far the best tasting vegan fish sauce that I have tried. It tastes and smells so similar to real fish sauce that I thought I purchased the wrong item, when I initially used it. I have been eating more vegan foods over the past couple of years and this has become my go to seasoning (along with mushroom powder). It gives vegan/vegetarian food depth of flavor, what many people call umami. It is pricey but good vegan fish sauce is difficult to find, much less make. (I tried a few times; I could not get it to taste like the real thing.) For fish sauce connoisseurs, this brand is the Red Boat of vegan fish sauce.
Low qualityAug. 2021
Compared to the standard Vietnamese brands that taste so good, this product wildly underperforms. All salt no anchovy!
Too gross $15

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