Fish & Seafood product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Louisiana Crawfish Tail Meat 1lb (1lb)
Louisiana Crawfish Tail Meat 5 lbs
New Wave Kaptains Ketch Breaded Flounder Fillet, 4 to 5 Ounce -- 18 per case.
Simply Perfection Flaked Super Premium Grain Free Seafood Lovers Variety Pack, 12 Cans
Nai Pramong Brand, Crispy Anchovy Original Flavour, Seafood Snacks Size 70g X 2 Packs

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Fish & Seafood category on Amazon is 4.04, with a total of 176 reviews. This indicates that customers generally have a positive level of satisfaction with the products in this category. With an average rating of 4.04, it suggests that the majority of customers are satisfied with their purchases. However, it's important to note that there may be some variation in individual product ratings within this category. It would be helpful to analyze the distribution of ratings to get a better understanding of the overall customer sentiment. Considering the total number of reviews, 176, it indicates a decent level of engagement and interest in the Fish & Seafood products on Amazon. This suggests that customers are actively purchasing and reviewing items in this category, which can be a positive sign for sellers. Based on this data, my advice would be to continue focusing on maintaining high-quality products and ensuring excellent customer service. Encourage customers to leave reviews and provide feedback, as positive reviews can help attract more potential buyers. Additionally, it would be beneficial to monitor customer feedback closely and address any negative reviews or concerns promptly to maintain customer satisfaction. Overall, the data suggests that customers are generally satisfied with the Fish & Seafood products in this category on Amazon. By consistently delivering high-quality products and addressing customer concerns, sellers can further enhance customer satisfaction and potentially attract more buyers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is cat, the most commonly moment of use is dinner, the most common location is louisiana, the most common behavior is supplement the dry food . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most popular among cat owners, with "cat" being mentioned 19 times and "kitty" being mentioned 3 times. Additionally, it appears that the product is primarily used as a supplement to dry food, with 2 mentions, and for travel purposes, also with 2 mentions. In terms of location, Louisiana seems to be the most popular place to use the product, with 2 mentions, followed by California and a shelter, each with 1 mention. Given this information, it's likely that the customer profile for this product is someone who owns a cat and is looking for a way to supplement their cat's diet, particularly when traveling. They may also be located in Louisiana or other areas with a high concentration of cat owners. To better target this customer profile, the company could consider marketing the product as a convenient and healthy option for cat owners on-the-go, highlighting its benefits as a supplement to dry food. They could also consider partnering with local shelters or pet stores in Louisiana to increase visibility and reach among cat owners in the area.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, smell, new recipe, food, quality. The most mentioned elements about can are smallish(22.22%), small side(11.11%).
The top 5 positive reviews are taste, can, texture, food, case. The most mentioned elements about taste are good(16.67%), delicious with beer(5.56%).
small side11.11%
new recipe11.11%
delicious with beer5.56%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Fish & Seafood category has mixed sentiments. The top pro aspect mentioned is taste, which suggests that consumers enjoy the flavor of these products. However, the top cons mentioned are can, smell, new recipe, food, quality, taste, texture, and case, which indicates that there are several areas for improvement. The most common con mentioned is the can, which suggests that consumers may prefer fresh or frozen seafood over canned options. The smell and quality are also mentioned, which could indicate that some products may have a strong odor or may not meet consumers' expectations in terms of freshness or taste. In terms of product development and selection, it may be beneficial for companies to focus on improving the quality and freshness of their seafood products. They could also consider offering more fresh or frozen options rather than canned products. Additionally, companies could explore new recipes and flavors to appeal to a wider range of consumers. Overall, while the Fish & Seafood category has some positive aspects, there is room for improvement in terms of product quality and variety. By addressing these areas, companies could potentially increase consumer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers in the Fish & Seafood category are primarily motivated by two factors: price and product description. These two aspects are mentioned equally by customers, indicating their importance in the decision-making process. The top reason why product description is the most influential feature could be because it provides customers with detailed information about the product. In the case of Fish & Seafood, customers might be looking for specific details such as the type of fish, its source, freshness, and any additional features like being sustainably sourced or organic. A well-written product description that effectively communicates these details can help customers make informed purchasing decisions. Based on this information, here are a few suggestions for optimizing Amazon listings in the Fish & Seafood category: 1. Emphasize product details: Ensure that the product description includes all relevant information about the fish or seafood being sold. Highlight key features, such as the type of fish, its origin, quality, and any certifications it may have. 2. Use clear and concise language: Make sure the product description is easy to read and understand. Avoid using technical jargon or complex terms that might confuse customers. Use bullet points or subheadings to break down information into digestible chunks. 3. Highlight competitive pricing: Since price is a significant factor for customers, consider mentioning any competitive pricing or special offers in the product description. This can help attract price-conscious buyers and differentiate your product from competitors. 4. Include customer reviews: Positive customer reviews can greatly influence purchasing decisions. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews in the product description. This can help build trust and credibility. 5. Optimize keywords: Conduct keyword research to identify relevant terms and phrases that customers are likely to search for when looking for fish and seafood products. Incorporate these keywords naturally into the product title, description, and bullet points to improve visibility in search results. Remember, these suggestions are based on the provided data, and it's always important to continuously monitor customer feedback and adapt your listing optimization strategies accordingly.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good quality food1
good quality food
good quality ingredient1
nutritious high quality
high cost defray1
high cost defray
more pate 5 ounce can1
more pate 5 ounce can
more vanilla flavor1
more flavor
properly seal1
seal good
wholesome food1
wholesome food

Based on the information provided, it is unclear what specific customer expectations are for the Fish & Seafood category. However, in general, customers who purchase fish and seafood products may have certain expectations such as: 1. Freshness: Customers expect fish and seafood to be fresh and of high quality. They may look for products that are caught or harvested recently and have not been frozen for too long. 2. Sustainability: Many customers are concerned about the environmental impact of fishing and seafood farming. They may prefer products that are sustainably sourced and have minimal impact on the environment. 3. Variety: Customers may expect a wide variety of fish and seafood products to choose from, including both common and exotic species. To meet these expectations, sellers in the Fish & Seafood category should prioritize product development that focuses on freshness, sustainability, and variety. This could include sourcing products from local fisheries or farms, using eco-friendly packaging, and offering a diverse range of products. In terms of marketing promotion factors, sellers should highlight the freshness and sustainability of their products in their marketing materials. They could also offer promotions or discounts to encourage customers to try new or less common fish and seafood products. Additionally, sellers could partner with local restaurants or chefs to showcase their products and offer cooking tips and recipes to customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Maureen Clyne
Missing my Malaysian fried anchovies so this is a yummy albeit expensive treat.
Grace Bailey
CrawfishAug. 2016
At first I thought they were shipped without dry ice. I found out from the supplier that the ice melted from all the heat . Other than that , they were absolutely delicious. They are partially cooked-just reheat near the end and enjoy!
Very tastyMar. 2020
Dried fish that taste slight sweet (like honey - not sugar), a little spicy (not too much) and no fishy smell or taste. I would say it tastes like crunchy chips. Why do I like them? They are filling, nutritious, and better than eating chips or other processed foods. These are available everywhere in Thailand and very popular. If you like to try something different, a bit exotic, then I highly recommend.
mendy upton
I’m diabetic so sugar is a no no. These have a lot of “sweet”. I don’t care for sweet anchovies.
Very CrunchyJan. 2023
These are very, very, very crunchy. Good on salad like a crouton. Sweet and somewhat spicy. not spicy hot.
N. Reitzel
These wee very fresh, sllightly sweet wonderful snacks. Low carbs, full of flavor, nice crunch!! Highly recommended.
Being from Malaysia, I was excited to find this on Amazon. Taste wise, not much really. Little sweet but you really don’t taste much. Was good for reminiscing but otherwise…..
FreshMar. 2021
Taste is very delicious with beer.
It's just something I wanted to try but not something I will buy again.
Still waiting for my order it’s almost 2 months now😊

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