Flat File Cabinets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Safco Products Flat File for 48" W x 36" D Documents, 5-Drawer (Additional Options Sold Separately), White
Alera ALEVA312414MC Valencia Series 24.5 in. x 15 in. x 2 in. Center Drawer - Medium Cherry
Safco Products 4998BLR Flat File for 48" W x 36" D Documents, 5-Drawer (Additional Options Sold Separately), Black
Safco Products 5056 Data File Extension for 5026, Tropic Sand
Safco Products 4986GR Flat File for 42" W x 30" D Documents, 10-Drawer (Additional Options Sold Separately), Gray

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Flat File Cabinets category on Amazon has an average rating of 4.06 out of 5, based on 51 total reviews. This suggests that customers are generally satisfied with the products in this category. However, it's important to note that this data only represents a small sample of the products available on Amazon, and may not be representative of the entire category. Additionally, it's possible that some reviews may be biased or unreliable. If you're considering purchasing a flat file cabinet on Amazon, it's a good idea to read through the reviews carefully to get a sense of the pros and cons of different products. Look for reviews from verified purchasers, and pay attention to any common complaints or issues that multiple reviewers mention. Overall, it seems that the Flat File Cabinets category on Amazon has a decent level of customer satisfaction, but as with any purchase, it's important to do your research and read reviews carefully before making a decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of the Flat File Cabinets are the wife (mentioned twice), the husband (mentioned once), and an undefined user (mentioned an undefined number of times). This suggests that the product is commonly used in households, possibly for personal or professional purposes. In terms of the top three places to use the product, the desk is mentioned the most (four times), followed by the Alera desk (mentioned once) and the classroom (mentioned once). This indicates that the product is primarily used in home offices or workspaces, as well as educational settings. Regarding the usage of the product, two specific purposes are mentioned: art making and organizing student portfolios. This suggests that the Flat File Cabinets are popular among individuals involved in creative activities, such as artists, designers, or students. Based on this analysis, the customer profile for the Flat File Cabinets can be described as individuals who work from home or have a home office setup, including both the wife and husband. They may have a creative inclination, as indicated by the usage for art making and organizing student portfolios. Additionally, the product seems to have relevance in educational settings, potentially targeting teachers or students. To further understand the customer profile and cater to their needs, it would be beneficial to conduct more research. This could involve gathering feedback from existing customers, conducting surveys, or analyzing market trends. By understanding the specific requirements and preferences of the target audience, the company can tailor their marketing strategies, product features, and customer support to better serve their customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are drawer, product, paint, pull out drawer, wheel. The most mentioned elements about drawer are do not fully close(10.00%), medium size(10.00%).
The top 5 positive reviews are drawer, product, construction, construction quality, cabinet. The most mentioned elements about drawer are big(11.11%), good(11.11%).
do not fully close10.00%
medium size10.00%
none of the metal bending is do precisely10.00%
only be useful for small note pad , pen , etc10.00%
pull out drawer20.00%
instal well11.11%
look attractive11.11%
no blemish11.11%
construction quality11.11%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect of flat file cabinets is the drawer, accounting for 30.00% of the mentions. The top five cons mentioned are the drawer, product, paint, pull out drawer, and wheel. On the other hand, the top pro aspect mentioned most is also the drawer, accounting for 33.33% of the mentions. From this information, it can be concluded that the drawer is a significant aspect of flat file cabinets, both in terms of positive and negative feedback. It is worth noting that the cons mentioned include issues with the product itself, such as construction quality and cabinet, as well as specific features like the pull-out drawer and wheel. These cons suggest that there may be room for improvement in terms of product design, construction quality, and functionality. To enhance product development and selection, it would be beneficial to address the mentioned cons. Improving the construction quality and ensuring the durability of the cabinet could help alleviate concerns about the product's overall quality. Additionally, focusing on enhancing the functionality of features like the pull-out drawer and wheel could lead to a more user-friendly and convenient experience. Furthermore, it would be valuable to gather more specific feedback from customers to identify other potential areas of improvement. Conducting surveys or soliciting reviews that delve into the reasons behind the cons mentioned could provide valuable insights for product development. In summary, while the drawer aspect of flat file cabinets is both praised and criticized, there are opportunities for product enhancement. By addressing the mentioned cons and gathering more detailed feedback, manufacturers can work towards creating a more desirable and reliable product in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
free shipping1

Based on the information provided, it seems that customers are buying Flat File Cabinets primarily because of the product description. This suggests that customers are looking for detailed information about the product before making a purchase decision. Some possible reasons why the product description is the top feature could be that customers want to know the dimensions, materials, and features of the cabinet, as well as any assembly or installation instructions. They may also be interested in the capacity of the cabinet and how many files it can hold. To optimize the Amazon listing for Flat File Cabinets, it would be important to focus on creating a detailed and informative product description that addresses all of these customer concerns. Additionally, including high-quality images that showcase the product from different angles and in use could also be helpful. Finally, including customer reviews and ratings can help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
3d printed lift block1
3d printed lift block
are not expensive1
are not expensive
bottom is not plastic1
plastic or mold bottom
foot taller1
more washer1
package product good1
package good
paint fully come off1
paint fully come off

Based on the customer expectations mentioned, it seems that customers in the Flat File Cabinets category are looking for products that are durable, affordable, and have certain features such as a lift block that may be 3D printed. Additionally, customers seem to prefer products that do not have a plastic bottom. To meet these expectations, sellers in this category should prioritize product development that focuses on creating durable and affordable products that incorporate features such as a 3D printed lift block. Additionally, sellers should consider using materials other than plastic for the bottom of their products to meet customer preferences. In terms of marketing promotion factors, sellers should highlight the durability and affordability of their products, as well as any unique features such as the 3D printed lift block. They should also emphasize the use of high-quality materials in their products, particularly for the bottom, to appeal to customers who prefer non-plastic options. Overall, by prioritizing product development that meets customer expectations and emphasizing these features in their marketing efforts, sellers in the Flat File Cabinets category can better attract and retain customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Eric Elam
I bought this for the Alera Valencia Credenza and Return that I bought elsewhere. The drawer was in great shape and installed well. The adjustment however was off enough that I had to make new holes to lower the rail on one side. 4 stars because of the adjustment issue, it was clearly a Quality Control problem. Also, a bit shallow! Otherwise, it is a FANTASTIC addition!
Very pleasedMar. 2017
This drawer goes perfectly with other Alera Valencia Espresso office furniture I purchased. It's good-quality construction, and slides very easily. It comes with a mounting template and the necessary screws for fastening to the underside of the desk shell. A couple suggestions: If you are assembling a desk shell at the same time, I found it much easier to fasten the drawer to the underside of the shell before assembling the shell, when you can place the top on the floor bottom-side up. Much easier than working from underneath on an assembled desk. Also, I discovered that if you fasten the drawer mounts directly to the desktop, the top edge of the drawer front rubs against the desktop when opening and closing. I fixed this by putting a couple washers between the drawer mounts and desktop; that provided just enough clearance for the drawer to slide with no interference. It would be nice if the manufacturer included some washers with the screws, but no biggie. And a shout-out to Bison Office, who I purchased this from. I sent them an email with a question before purchase, and they responded extremely quickly. And they shipped it very quickly. So 5 stars for them too!
Patrice L
I would like to use the flat file cabinet in my classroom to help organize student portfolios.
Product was as advertised and shipped timely. Very well built and user friendly, would definitely recommend.
About what I expected for a flat file but was disappointed that it arrived with minor dents and scratches. I would have returned it, but I had the same experience with the high base built for it, and the one I received in return was almost as damaged as the first.
The drawer was delivered ahead of schedule. It was exact as described and surprisingly came with a paper template and all the hardware one could expect. Only 4 stars, perhaps without reason, I expected a plastic or molded bottom, it is however, a Masonite type board with an applied black pebble surface which well does the job. I would purchase again.
PerfectDec. 2020
A little deeper than most. Was the perfect replacement for a center drawer that fell apart. This is wood rather than plastic. Easy to install.
Wanted this for 50 years! Still wish it weren't so expensive. It's pretty sturdy.
Five StarsSept. 2015
Excellent flat files
Five StarsJun. 2016
Great product

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