Flatbread product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Blue Diamond Almonds Artisan Nut Thins Cracker Crisps, Sesame Seeds, 4.25 Ounce (Pack of 12)
Mary's Gone Crackers Legacy Variety Pack, Original, Jalapeno, Black Papper, Herb, 6.5 Oz (Pack of 4), Organic Brown Rice, Flax & Sesame Seeds, Gluten Free
Hu Gluten Free Crackers | Everything 2 Pack | Keto Friendly, Gluten Free, Grain Free, Low Carb, No Added Oils, No Refined Starches
Finn Crisp Sourdough Rye Thins, Original Crispbread, 7 Ounce Boxes (Pack of 9)
Wasa Thins Flatbread Crackers Variety 4 Pack, Rosemary & Sea Salt (Pack Of 2) & Sesame & Sea Salt (Pack Of 2), No Saturated Fat (1.5g - 2.0g Total Fat) & 0g of Trans Fat, No Cholesterol, 2.4 Lb

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Flatbread product in question has a relatively high customer satisfaction rating of 4.3 out of 5, based on a total of 5013 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as price, quality, and customer service. Therefore, it's important to consider these factors when evaluating the overall success of the product. If you are a seller of this Flatbread product, my advice would be to continue to focus on providing high-quality products and excellent customer service to maintain and improve customer satisfaction. Additionally, it may be helpful to monitor customer feedback and reviews to identify areas for improvement and address any issues that arise promptly.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are family, husband, and friend. Family is mentioned the most, with 78 mentions, followed closely by husband with 73 mentions, and friend with 50 mentions. This suggests that the product is popular among individuals who share it with their loved ones, particularly within a family setting. When it comes to the top three places to use the product, grocery takes the lead with 66 mentions, followed by grocery store with 45 mentions, and pantry with 24 mentions. This indicates that customers primarily purchase the product from grocery stores and use it in various settings, including their pantry at home. It implies that the product is commonly found in retail environments and is a staple in households. In terms of usage, the top two mentions are snack with 130 mentions and dip with 41 mentions. This suggests that customers primarily use the product as a snack, possibly enjoying it on its own or with other accompaniments. Additionally, the mention of dip indicates that the product is versatile and can be used as a dip for various purposes. Based on this analysis, the customer profile for this product seems to be individuals who prioritize family and social connections. They are likely to be regular grocery shoppers who enjoy snacking and appreciate the convenience of having a versatile product like flatbread on hand. To cater to this customer profile, it would be beneficial to emphasize the product's family-friendly nature, its versatility as a snack or dip, and its availability in grocery stores. Additionally, marketing efforts could focus on promoting the product as a convenient and enjoyable option for family gatherings, social events, or everyday snacking.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cracker, taste, texture, flavor, product. The most mentioned elements about cracker are small(7.28%), slim(5.36%).
The top 5 positive reviews are cracker, flavor, taste, texture, snack. The most mentioned elements about cracker are delicious(4.04%), tasty(4.04%).
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect across all categories is "cracker," with a percentage of 45.21%. Additionally, the top five cons for the vacuum category are "cracker," "taste," "texture," "flavor," and "product." On the other hand, the top pro aspect mentioned most is also "cracker," with a percentage of 23.09%. Based on this information, it appears that the "cracker" aspect is both a pro and a con in the Flatbread category. It is important to note that without further context, it is difficult to determine the exact meaning of "cracker" in this context. However, it seems to be a significant factor affecting the sentiment of consumers. To improve product development and selection in the Flatbread category, it would be beneficial to address the cons associated with "cracker," such as taste, texture, and flavor. Understanding the specific concerns related to these aspects can help in refining the product to meet consumer expectations. Additionally, it would be valuable to explore other aspects that contribute to positive sentiment, as the current data suggests that "cracker" is also a pro aspect. In summary, the sentiment analysis indicates that "cracker" is both a pro and a con aspect in the Flatbread category. To enhance product development and selection, it is crucial to address the cons related to "cracker" while also considering other factors that contribute to positive sentiment.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
gluten free2
cheese flavor1

Based on the data provided, it seems that customers are primarily motivated to buy this flatbread product due to its product description, brand reputation, and recommendations from friends. However, the product description stands out as the top feature influencing their purchasing decision. There could be several reasons why the product description is the most influential factor. Firstly, a well-written and detailed product description helps customers understand the features, benefits, and ingredients of the flatbread. It provides them with the necessary information to make an informed decision. Additionally, a compelling product description can create a sense of desire and appeal, making customers more likely to purchase the product. Based on this information, here are a few suggestions for optimizing the Amazon listing: 1. Enhance the product description: Ensure that the product description is comprehensive, accurate, and engaging. Highlight the unique selling points, nutritional information, and any special features of the flatbread. Use persuasive language to create a desire for the product. 2. Leverage brand reputation: Emphasize the positive aspects of the brand, such as its quality, reliability, and customer satisfaction. Include any awards, certifications, or endorsements that the brand has received. 3. Encourage customer reviews: Positive reviews from satisfied customers can further enhance the brand reputation and product credibility. Encourage customers to leave reviews by offering incentives or rewards. 4. Leverage social proof: Since recommendations from friends play a significant role in customer decision-making, consider incorporating social proof elements into the listing. This could include testimonials, user-generated content, or endorsements from influencers. 5. Optimize keywords: Ensure that the listing includes relevant keywords related to flatbread, such as "healthy," "gluten-free," or "artisanal." This will help improve the product's visibility in search results. By implementing these suggestions, you can optimize the Amazon listing to better highlight the product description, leverage brand reputation, and capitalize on the power of recommendations from friends.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more cracker
cracker big
cracker top notch
big box4
box big
big box
big box size
add less salt3
add salt
cut down on salt
lower amount of salt
large size3
big size
large in size
more in box3
more in box
more come in box
other flavor3
other flavor
another taste
taste good
back in stock2
in stock

Analysis of Customer Expectations for Flatbread Category: Based on the mentions provided, it is clear that customers have certain expectations when it comes to flatbread. The most frequently mentioned keywords are "cracker," "more," and "big." Let's delve into each of these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Cracker: The repeated mention of "cracker" suggests that customers are looking for a crispy and crunchy texture in their flatbread. To meet this expectation, sellers should focus on developing flatbread varieties that have a light and crispy texture. This could involve experimenting with different baking techniques, ingredients, or thicknesses to achieve the desired cracker-like quality. 2. More: The mention of "more" indicates that customers desire a larger quantity or variety of flatbread options. Sellers should consider expanding their product range to offer a wider selection of flavors, shapes, or sizes. This could include introducing new toppings, seasonings, or even gluten-free or vegan options to cater to a broader customer base. 3. Big: The mention of "big" suggests that customers prefer larger-sized flatbreads. Sellers should prioritize developing flatbread products that are larger in size, allowing for more versatility in their usage. This could involve creating flatbreads suitable for sharing, such as party platters or family-sized portions. Suggestions for Product Development Prioritization: 1. Focus on developing a range of flatbreads with a crispy and crunchy texture, resembling crackers. This could involve experimenting with different baking techniques, ingredients, and thicknesses. 2. Expand the product range to offer a wider variety of flavors, shapes, and sizes. Consider introducing new toppings, seasonings, or dietary options to cater to different preferences and dietary restrictions. 3. Prioritize the development of larger-sized flatbreads to meet the customer expectation of "big." This could involve creating flatbreads suitable for sharing, such as party platters or family-sized portions. Marketing Promotion Factors: 1. Highlight the crispy and crunchy texture of the flatbreads in marketing materials to attract customers who are specifically looking for a cracker-like experience. 2. Emphasize the variety of flavors, shapes, and sizes available to showcase the range of options customers can choose from. 3. Promote the larger-sized flatbreads as ideal for sharing or as a centerpiece for gatherings, appealing to customers who value convenience and versatility. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs and desires of their target audience in the flatbread category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Tastes burnt & one of the seed ingredients feels like I'm chomping on sand or nanites. I have eaten every kind of seed listed in the ingredients but none of them have that texture so I don't know what the hell that is. I even soaked some in my warm soup but that didn't help. Weird.
SafMar. 2022
I love Marys crackers when you buy them in a grocery store but if they are delivered from Amazon you get tiny broken pieces instead of crackers-make the trip to the store!
Iru B
It’s my favorite product among crackers. We ordered via Amazon a few times but never ever got whole crackers. They arrive like cracked pieces. Also, they are not always fresh. Better to get from the grocery store.
New AddictionAug. 2021
I'm in love..its my new addiction
GrittyFeb. 2022
I don't know if that's just how they are, but these crackers taste gritty and stale. I tasted alone. Probably decent with toppings, but not worth the price. These boxes are smaller than expected, but I guess that's a good thing. I won't be buying again.
DeliciousApr. 2022
If you are looking for a delicious, flavorful gluten free grain free cracker this is it!!
Clare F.
Super staleFeb. 2022
Super pissed I couldn’t return. The product was stale and too spicy.
If you have strong teeth you will be fine if you don’t be where you will break one!
Approximately 4g carbs per slice! Perfect for T1D glucose control. Easily crushed for “breadcrumb” topping after baking.
Satisfying crunch yet low on calories. 7 grains; some whole grain, some not, but at least there is some whole grains. Low in calories for the size.

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