Flax Milk product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Bamnut Milk 2-Pack | 2.5x More Protein Than Oat & Almond Milk | Vegan, Gluten-Free, Non-Dairy, Shelf Stable | 33.8 Fl Oz – Everyday Unsweetened by WhatIF Foods
Good Karma Chocolate Oat Milk Plus Protein and Omega-3s, 6.75 Ounce (Pack of 18), Plant-Based Non-Dairy Milk Alternative with Oats, Flax and Peas, Lactose Free, Vegan, Shelf Stable
Lechia Organic Macadamia Milk Bundle (2 x 6 Pack), 1200mg Omega-3, Keto, Non Dairy, Lactose Free, Plant Based, Vegan, Gluten Free, Kosher, Non-GMO, Shelf-Stable, Low Carb, Zero Sugar, 32oz
Good Karma - Flax Milk with Omega-3 + Protein Unsweetened - 32 fl. oz.
Good Karma Chocolate Flaxmilk, 6.75 Ounce (Pack of 18), Plant-Based Non-Dairy Milk Alternative with 7g Plant Protein, Lactose Free, Vegan, Shelf Stable

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for Flax Milk on Amazon is 4.41, which indicates a generally positive customer satisfaction level. With a total of 847 reviews, it seems that there is a significant number of customers who have tried and reviewed this product. The high average rating suggests that the majority of customers are satisfied with their purchase of Flax Milk. This positive feedback could be attributed to factors such as taste, quality, health benefits, or other aspects that customers value in a milk alternative. Considering the relatively high number of reviews, it is safe to say that Flax Milk has gained a considerable level of popularity among consumers. This could be due to the increasing demand for plant-based milk alternatives and the specific benefits that flax milk offers. Based on this information, my advice would be to continue focusing on maintaining the quality and taste of the product. It would also be beneficial to engage with customers by responding to their reviews, addressing any concerns or questions they may have. Additionally, considering the growing market for plant-based milk alternatives, it might be worth exploring opportunities to expand the product line or introduce new flavors to cater to a wider range of customer preferences. Overall, the positive average rating and the significant number of reviews indicate that Flax Milk is well-received by customers. By continuing to prioritize customer satisfaction and adapting to market trends, the product has the potential to further succeed in the Flax Milk category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is pantry, the most common behavior is baking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of Flax Milk are kids, sons, and daughters. This suggests that Flax Milk is popular among families and individuals with children. The high number of mentions for kids indicates that they are the primary consumers of this product, followed closely by sons and daughters. When it comes to the usage of Flax Milk, the top two purposes mentioned are baking and making smoothies. This suggests that Flax Milk is commonly used as an ingredient in various recipes, particularly in baking and blending into smoothies. This information can be useful for marketing and recipe development, as it highlights the versatility of Flax Milk in different culinary applications. In terms of the top three places to use Flax Milk, the pantry is mentioned most frequently, followed by the fridge and the grocery store. This indicates that Flax Milk is commonly stored in the pantry for regular use, while also being refrigerated to maintain freshness. The mentions of the grocery store suggest that customers often purchase Flax Milk from there, indicating a demand for this product in retail settings. Based on this analysis, the customer profile for Flax Milk can be described as health-conscious individuals, particularly parents with children, who are interested in incorporating plant-based alternatives into their diet. They are likely to be interested in baking and making smoothies, and they prefer to have Flax Milk readily available in their pantry. To cater to this customer profile, it would be beneficial to emphasize the nutritional benefits of Flax Milk, provide recipe ideas for baking and smoothies, and ensure easy availability of the product in both grocery stores and online platforms.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, milk, flavor, carton, product. The most mentioned elements about taste are bitter(5.26%), off put(2.63%).
The top 5 positive reviews are taste, flavor, milk, consistency, texture. The most mentioned elements about taste are good(15.94%), tasty(1.09%).
off put2.63%
overly artificial2.63%
pleasantly surprise0.72%
do not bother my stomach0.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it is clear that taste is the most frequently mentioned aspect both as a con and a pro, with 13.16% and 19.20% respectively. This suggests that taste is a significant factor influencing people's opinions about Flax Milk. The top 5 cons mentioned are taste, milk, flavor, carton, and product. This indicates that some consumers find issues with the taste, milk content, flavor, packaging (carton), and overall product quality. On the other hand, the top 1 pro aspect mentioned is taste, indicating that there are also consumers who appreciate the taste of Flax Milk. To improve product development and selection, it is important to address the cons mentioned. Firstly, focusing on enhancing the taste could be beneficial, as it is both a major con and pro aspect. Conducting taste tests, gathering feedback from consumers, and refining the formulation could help in creating a more appealing flavor profile. Additionally, addressing concerns related to milk content, flavor, and product quality is crucial. Ensuring that the milk used in Flax Milk is of high quality and that the flavor is enjoyable to a wider range of consumers can help improve the overall perception of the product. Furthermore, exploring alternative packaging options that are more convenient and appealing to consumers could also be considered. Overall, by prioritizing taste improvement, addressing milk content, flavor, and product quality concerns, and exploring better packaging options, the development and selection of Flax Milk can be enhanced to meet consumer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
macademia nut1

Based on the data provided, it seems that customers are primarily motivated to buy this product due to its product description, which is mentioned in 58.33% of cases. This suggests that customers find the information provided in the product description to be compelling and influential in their purchasing decision. There could be several reasons why the product description is the top feature for buyers. Firstly, a well-written product description can effectively communicate the unique selling points and benefits of the flax milk, highlighting its nutritional value, taste, and potential health benefits. Additionally, it may provide details about the product's ingredients, production process, and any certifications it holds, which can instill trust and confidence in potential buyers. Based on this information, optimizing the Amazon listing for this product could involve the following suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, engaging, and informative. Highlight the key features, benefits, and any unique selling points of the flax milk. Use persuasive language to captivate potential buyers and address any common concerns or questions they may have. 2. Include customer testimonials: Since the data suggests that recommendations from friends play a significant role in purchasing decisions (mentioned in 33.33% of cases), consider including customer testimonials in the product description. Positive reviews and experiences shared by satisfied customers can further reinforce the product's credibility and encourage potential buyers to make a purchase. 3. Optimize advertising efforts: While advertising attraction is mentioned in only 8.33% of cases, it is still a factor to consider. Ensure that any advertising campaigns or promotions effectively highlight the key features and benefits of the flax milk. Target relevant audiences who are likely to be interested in this type of product, and consider leveraging social media platforms or influencers to reach a wider audience. By implementing these suggestions, you can optimize the Amazon listing for the flax milk, making it more appealing to potential buyers and increasing the likelihood of conversion.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle2
big bottle
healthy and
is not expensive2
is not expensive
not expensive
32 ounce box1
64oz container
added protein without sweetener1
added protein without sweetener
all natural alternative1
plant-based alternative
back to original recipe1
back to old recipe
box of assorted flavor1
box available for original flavor

Based on the customer expectations mentioned, it seems that customers are looking for a Flax Milk product that comes in a larger bottle size, is of good quality, and is healthy. The desire for a larger bottle size could be due to customers wanting to purchase in bulk or to reduce the frequency of their shopping trips. Therefore, sellers could consider offering larger bottle sizes or even bulk options to cater to this need. The expectation of good quality could mean that customers are looking for a Flax Milk product that tastes good and has a smooth texture. Sellers could prioritize product development by focusing on improving the taste and texture of their Flax Milk product. They could also consider adding flavors to their product to cater to different taste preferences. The expectation of a healthy product could mean that customers are looking for a Flax Milk product that is low in calories, high in nutrients, and free from harmful additives. Sellers could prioritize product development by ensuring that their Flax Milk product is made from high-quality ingredients and is free from any harmful additives. They could also consider adding additional nutrients to their product to make it even healthier. In terms of marketing promotion factors, sellers could focus on highlighting the benefits of their Flax Milk product, such as its health benefits and its versatility in cooking and baking. They could also consider offering promotions or discounts to encourage customers to try their product. Additionally, they could leverage social media platforms to showcase their product and engage with customers to build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Denise Ward
Great productOct. 2021
It's great for my stomach and sensitivity to allergies they have mentioned. The price could be lower given the quantity and oz per carton
I drink this with my protein powder, and it tastes amazing. I love how low calorie it is but adds a lot of creaminess on my protein drink! I love love it and I will definitely be ordering more!
I enjoyed this product more so than the other macadamia milk that I've tried it was a bit creamier. However I'm not sure if I could justify buying it at full price so would recommend getting it on sal
I will definitely be purchasing this again. I bought the unsweetened macadamia nut milk and it was so good. It has a mild nutty flavor that isn't overpowering and I used it to make a vegan Oreo frappucino and it was perfect. I did add a little brown sugar but I'm sure if I bought one of the flavors it would've made up for it. I also love that this milk has prebiotics and so much omega 3s, I LOVE health conscious products especially since I am vegan and serious about where I am getting my nutrients.
Jessica Lemke
UnsweetenedJan. 2022
It was delicious!!
I've been vegan for 12 years now, and I've tried a lot of different alt-dairy milks. For the most part, I've settled on things that are... just OK. This is the first nut milk that I look forward to adding to my morning cup of coffee (and all subsequent cups through out the day) because it really does enhance the flavor and richness. I was worried that it would be too thin and watery, but it's the exact opposite! It's better tasting than soy or coconut milks too-- the macadamia flavor tends to mix better with coffee IMHO. Highly recommend getting the 6 pack too since it's shelf stable.
I love a good non-heavy non-dairy milk and this one does the job. I am not a huge fan of oatmilk and sometimes I just want to make my morning coffees with a lighter milk and this one worked so well. I am gonna make matcha latte with this milk tomorrow morning and I’ll update this review with some pictures of my matcha.💕 this is the best milk alternative I could get my hands on plus I get it delivered from Amazon with free delivery and stock it, so I don’t have to worry about it running out and going to the store. I also saw the subscription option for this milk and it is affordable.
I love cow's milk, but alas, I'm allergic. After drinking this macadamia milk, I've decided this is better than any cow's milk I've ever had. It has a slight nutty flavor, and it's uber creamy.
I’m waking up so early and a cup of coffee and oatmeal with milk are my best friends! I wanted to try plant based milk and found macadamia milk. It tastes great, has omega-3 which so important to have in your diet. Also, since milk is unsweetened you can make a variety of meals with it! Overall, I totally recommend lechia milk and will buy a vanilla flavored one next time to try!
I truly love this product. I was able to use it for sweet things like coffee and savory things like making a dairy free cheese sauce. Very versatile!

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