Fleece product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Fleece category on Amazon is 4.62, which indicates a relatively high level of customer satisfaction. With a total of 2646 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Fleece products on Amazon. The high average rating implies that customers are generally pleased with the quality, comfort, and overall performance of the Fleece products in this category. It also suggests that the majority of customers have had positive experiences with their purchases. Based on this information, my advice would be to continue focusing on maintaining the quality and customer satisfaction of Fleece products. It's important to consistently deliver products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Monitoring customer feedback and addressing any concerns or issues promptly is crucial to maintaining a high level of customer satisfaction. By actively engaging with customers and addressing their needs, you can further enhance their experience and potentially increase positive reviews. Furthermore, it would be beneficial to analyze the feedback provided in the reviews to identify any common themes or areas for improvement. This can help guide product development and ensure that future iterations of Fleece products align with customer preferences. Overall, the data suggests that the Fleece category on Amazon has a strong customer satisfaction rate. By continuing to prioritize quality, customer engagement, and addressing feedback, you can further enhance the overall customer experience and maintain a positive reputation in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is winter lol, the most common location is car seat, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents with young children, particularly daughters. The top three places where the product is used are all related to transportation, with car seats being the most common. This suggests that the product is primarily used for keeping children warm and comfortable while traveling in a car. Interestingly, the top usage of the product is as a gift, which suggests that it may be a popular item for baby showers or other gift-giving occasions. However, it's worth noting that the number of mentions for this category is relatively low, so it's possible that the data may not be entirely representative. Based on this information, it's likely that the ideal customer profile for this product is a parent with a young daughter who frequently travels by car. They may be interested in purchasing this product as a gift for others, or for their own child's comfort and warmth during car rides. To better target this customer profile, it may be helpful to focus marketing efforts on parenting blogs or social media accounts that cater to parents of young children. Additionally, highlighting the product's features that make it particularly well-suited for use in car seats could help attract customers who are specifically looking for this type of product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are zipper, jacket, sleeve, coat, zipper on the bottom. The most mentioned elements about zipper are break(2.62%), cheap(1.50%).
The top 5 positive reviews are jacket, color, coat, material, fit. The most mentioned elements about jacket are look adorable(8.97%), soft(7.07%).
do not work1.50%
bother my child a little bit when it is 90 % close0.37%
bust on0.37%
zipper on the bottom0.37%
look adorable8.97%
warm enough3.94%
good quality3.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of the fleece category is the zipper, accounting for 20.60% of the mentions. Additionally, other cons mentioned include the jacket, sleeve, coat, and zipper on the bottom. On the other hand, the top pro aspect mentioned is the jacket, accounting for 28.67% of the mentions. From this information, we can conclude that the zipper is a significant drawback for customers when it comes to fleece products. It appears to be a common issue that affects the overall satisfaction of users. The jacket, on the other hand, is the most appreciated aspect, suggesting that customers value the design and functionality of the fleece jackets. To improve product development and selection in the fleece category, it would be beneficial to address the zipper-related concerns. Manufacturers could focus on improving the quality, durability, and ease of use of zippers in their fleece products. Additionally, considering the popularity of jackets, it would be wise to invest in designing and producing high-quality jackets that meet customer expectations. Furthermore, it would be helpful to analyze the cons mentioned, such as sleeve, coat, color, material, and fit, to identify specific areas for improvement. By addressing these concerns, manufacturers can enhance the overall customer experience and increase satisfaction with fleece products. In summary, the data suggests that the zipper is a major con aspect in the fleece category, while the jacket is the most appreciated pro aspect. By focusing on improving the zipper quality and designing high-quality jackets, manufacturers can enhance the overall appeal and satisfaction of customers with fleece products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data above, it seems that customers are primarily motivated to buy fleece products based on price and product description. The fact that price is the most frequently mentioned factor suggests that customers are looking for a good deal when it comes to purchasing fleece items. However, the fact that product description is the second most frequently mentioned factor indicates that customers are also interested in learning more about the specific features and benefits of the product before making a purchase. One reason why product description may be the top feature for customers is that fleece products can vary widely in terms of quality and performance. Customers may be looking for specific features such as moisture-wicking properties, durability, or softness, and they want to make sure that the product they are buying meets their needs. A detailed product description can help customers make an informed decision and feel confident in their purchase. To optimize an Amazon listing for fleece products, it would be important to focus on both price and product description. Offering competitive pricing and highlighting any sales or discounts could help attract price-conscious customers. However, it would also be important to provide a detailed and informative product description that highlights the key features and benefits of the product. Including high-quality images and customer reviews could also help build trust and encourage customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last year3
last year
longer lasting3
last longer
matching hoodie2
6 month2
6-12 month
arm long2
arm long
long on arm
in size2
in size
large size2
big size
large size

Based on the customer expectations mentioned, it seems that they are looking for fleece products that are suitable for both adults and children, and that are updated with the latest seasonal trends. Additionally, customers seem to be interested in purchasing fleece products that are durable and can be used for multiple years. To meet these expectations, sellers should prioritize product development that includes a range of sizes for both adults and children, and that incorporates seasonal trends into the design. It is also important to focus on the quality of the fleece material, ensuring that it is durable and long-lasting. In terms of marketing promotion factors, sellers should highlight the versatility of fleece products, emphasizing their ability to be worn in a variety of settings and across multiple seasons. Additionally, sellers should consider offering promotions or discounts for customers who purchase multiple fleece products at once, as this can encourage repeat business and increase overall sales. Overall, by prioritizing product development that meets customer expectations and focusing on effective marketing strategies, sellers can successfully promote and sell fleece products to a wide range of customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I really liked it but I ordered red and it was more orange than red
I can’t believe for the price how great this is. We live in a high elevation desert and it’s flippin cold in the winter. I was looking for a jacket like onesie for my 4 month old that would keep him warm when we have to go out. This thing is super soft, and thick. It’s literally a wearable blanket. The plaid pattern is kind of weird because you can see white under it, but i don’t care because that’s not why I bought it. It keeps my baby warm and doesn’t cost a lot. Love it!
Tagged HanesSept. 2020
it came packaged in torn plastic from cambodia labeled sold as set which was confusing . The Hanes tag is just a little tag and has no information such as sizing, care fabric etc... it appears sketchy but it is simple zip up very thin polyester ,cotton, spandex sweater ?
This is my go to fleece for my 10 month baby boy. I live in California and our summer mornings are chilly, so we need layers. I almost use it every day, as it’s casual and the light grey color matches any outfit. I want to get more, maybe in darker color. The quality is really good and soft on the inside.
Kristi Salus
Too shortMar. 2022
The body part is too short, sleeves are pretty long
Zipper BrokeAug. 2019
The sweatshirt was great until the zipper broke, the first time it was washed.
Didn’t get item listed. Got a totally different light weight Hanes sweatshirt. It was literally see through and had a hood. The one pictured looks thicker and does not have a hood. Ugh
Bought this for a church coat donation. Very good quality, coat feels warm and cozy. Was gone quickly. Fast shipping and good quality.
Soft, nice color, good fit on growing two year old. Fine gift for small children that love dinosaurs and dragons.
Sizing HelpApr. 2016
Reviews said ran small so ordered a 4T. My daughter is 30lbs exactly and about 33" tall at at 19 months. She normally wears a 2T.. Heed the warning on the tag!

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